Does showing the date published for an article in the SERPS help or hurt click-through rate?
-
Does showing the date published for an article in the SERPS help or hurt click-through rate?
-
It will if its a too old article say like 1 yr old.
But it also depends on the article. some articles are ever green and even its old it is still valuable.
-
WebService,
Hopefully, you realize this is going to be a question with opinions; IMO, it likely has minimal effect on the click through rate. What I have always believed (and we typically show the date on most of our own/client posts) is when someone lands on something thinking they are getting the query answered and they learn that the info is 3 months or 3 years old depending on the topic, they leave. Personally, it annoys me that people are not being "straight" with me when I go to something and discover it is dated information. Or, conversely, when I am trying to find the earliest iteration of some news, to not be able to due to people not showing dates.
This morning I saw a news story of interest on CCN online. I was trying to find its original pub date and it took 5 minutes to find a local news station that broke the story 29 days ago. Major news sites weren't showing ) or readily showing that date.
So, I would put it.
Good luck,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
White H1 Tag Hurting SEO?
Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help
White Hat / Black Hat SEO | | AliMac261 -
Website not listing in google - screaming frog shows 500 error? What could the issue be?
Hey, http://www.interconnect.org.uk/ - the site seems to load fine, but for some reason the site is not getting indexed. I tried running the site on screaming frog, and it gives a 500 error code, which suggests it can't access the site? I'm guessing this is the same problem google is having, do you have any ideas as to why this may be and how I can rectify this? Thanks, Andrew
White Hat / Black Hat SEO | | Heehaw0 -
Help with E-Commerce Product Pages
Hi, I need to find the best way to put my products on our e-commerce website. I have researched and researched but I thought I'd gather a range of ideas in here. Basically I have the following fields: Product Title
White Hat / Black Hat SEO | | YNWA
Product Description
Product Short Description SEO Title
Focus Keyword(s) (this is a feature of our CMS)
Meta Description The problem we have is we have a lot of duplicate content eg. 10 Armani Polos but then each one will be a different colour (but the model number is the same). I don't want to miss out on rankings because of this. What would you say is the best way to do this? My idea is this: Product Title: Armani Jeans Polo Shirt Blue
Product Description: Armani Jeans Polo Shirt in Blue Made from 100% cotton Armani Jeans Polo with Short Sleeves, Pique Collar and Button Up Collar. Designer Boutique Menswear are official stockists of Armani Jeans Polos.
Short Description: Blue Armani Jeans Polo SEO Title: Armani Jeans Polo Shirt Blue MA001 | Designer Boutique Menswear
Focus Keywords: Armani Jeans Polo Shirt
Meta Description: Blue Armani Jeans Polo Shirt. Made from 100% cotton. Designer Boutique Menswear are official stockists of Armani Polos. What are peoples thoughts on this? I would then run the same format across each of the different colours. Another question is on the product title and seo title, should these be exactly the same? And does it matter if I put the colour at the beginning or end of the title? Any help would be great.0 -
HELP - Site architecture of E-Commerce Mega Menu - Linkjuice flow
Hi everyone, I hope you have a couple of mins to give me your opinion. Ecommerce site has around 2000 products, in english and spanish, and around only 70 hits per day if that. We have done a lot of optimisation on the site - Page Titles, URL's, Content, H1's, etc.... Everything on page is pretty much under control, except I am starting to realise the site architecture could be harming our SEO efforts. Once someone arrives on site they are language detected and do a 302 to either domain.com/EN or domain.com/ES depending on their preferred language. Then on the homepage, we have the big MEGA MENU - and we have
White Hat / Black Hat SEO | | bjs2010
CAT 1
SubCat 1
SubsubCat 1
SubsubCat 2
SubsubCat 3 Overall, there are 145 "categories". Plus links to some CMS pages, like Home, Delivery terms, etc... Each Main Category, contains the products of everything related to that category - so for example:
KITCHENWARE
COOKWARE BAKINWARE
SAUCEPANS BOWLS
FRYING PANS Kitchenware contains: ALL PRODUCTS OF SUBCATS BELOW, SO COOKWARE ITEMS, SAUCEPANS, FRYING PANS, BAKINGWARE, etc... plus links to those categories through breadcrumbs and a left hand nav in addition to the mega menu above. So once the bots hit the site, immediately they have this structure to deal with. Here is what stats look like:
Domain Authority: 18 www.domain.com/EN/
PA: 27
mR: 3.99
mT: 4.90 www.domain.com/EN/CAT 1
PA: 15
mR: 3.05
mT: 4.54 www.domain.com/EN/CAT 1/SUBCAT1
PA: 15
mR: 3.05
mT: 4.54 Product pages themselves - have a PA of 1 and no mR or mT. I really need some other opinions here - I am thinking of: Removing links in Nav menu so it only contains CAT1 and SUBCAT1 but DELETE SUBSUBCATS1 which represent around 80 links Remove products within the CAT1 page - eg., the CAT 1 would "tile" graphical links to subcategories, but not display products themselves. So products are only available right at the lowest part of the chain (which will be shortened) But I am willing to hear any other ideas please - maybe another alternative is to start building links to boost DA and linkjuice? Thanks all, Ben0 -
New sub-domain launches thousands of local pages - is it hurting the main domain?
Would greatly appreciate some opinions on this scenario. Domain cruising along for years, top 1-3 rankings for nearly all top non-branded terms and a stronghold for branded searches. Sitelinks prominently shown with branded searches and always ranked #1 for most variations of brand name. Then, sub-domain launches that was over 80,000 local pages - these pages are 90-95% similar with only city and/or state changing to make them appear like unique local pages. Not an uncommon technique but worrisome in a post Panda/Penguin world. These pages are surprisingly NOT captured as duplicate content by the SEOMoz crawler in my campaigns. Additionally about that same time a very aggressive, almost entirely branded paid search campaign was launched that took 20% of the clicks previously going to the main domain in organic to ppc. My concern is this, shortly after this launch of over 80k "local" pages on the sub-domain and the cannibalization of organic clicks through ppc we saw the consistency of sitelinks 6 packs drop to 3 sitelinks if showing at all, including some sub-domains in sitelinks (including the newly launched one) that had never been there before. There's not a clear answer here I'm sure but what are the experts thoughts on this - did a massive launch of highly duplicate pages coupled with a significant decrease in organic CTR for branded terms harm the authority of the main domain (which is only a few dozen pages) causing less sitelinks and less strength as a domain or is all this a coincidence? Or caused by something else we aren't seeing? Thanks for thoughts!
White Hat / Black Hat SEO | | VMLYRDiscoverability0 -
I need de-spam help/advice
For one of my sites I am working on I outsourced SEO about 3 years ago. One of the "tricks" the SEO used at the time was to pay for several Blog posts to be "sponsored" by this web site using exact match keywords for the domain. 1 Where do I look to determine the spammy links pointing to this site? 2 Have you had success getting rid of these bad links?
White Hat / Black Hat SEO | | kadesmith0 -
SERP Decline - Position 1 to Not in Top 50
Over the past week, I have experienced a significant decline in my SERP for about 20 high value keywords. I have worked extensively to build a link profile by the following: 1. Submitting to directories 2. Ghost blog writing 3. HARO interviews and postings 4. Article submission to blog sites What can I do to try to find the cause of this decline? How can I determine if it was something google changed with their algorithm or if it was my SEO strategy that was wrong? I would rather not post my url.
White Hat / Black Hat SEO | | nayrmot0
