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Wikipedia and Domain Authority?
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Hi there, my company is an online publisher of Theater news and reviews. We also sell theater tickets.
We presently don't have a Wikipedia page. Would creating one generally help our search rankings?
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I was actually recently asked about a Wikipedia page for our company as well. We currently have a fairly strong brand but our domain authority is only 32/100 and we only have links coming in from 73 different domains(822 total links). Should we hold off on a Wikipedia page for the reasons outlined above?
Also, I should add that somebody did try to create one recently but it was deleted by Wikipedia.
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Anyone can edit a Wiki page = bad for your business. If you can't control it, or constantly have to edit what people type it's not worth the time investment.
Wiki outranking your main site = bad for your business. Here's why: Wiki often has a ton of references and links on a page about a business. The chances that a user will click one of those and navigate away from your page is very high. Worse case would be that a user clicks a similar business, that is a competitor of yours. Think of it like having the "related videos" displayed at the end of a youtube video. They click, they leave, you are not thought of again. One thing to remember when advertising on the internet; It is your job to convince people to use your services. People that do not know your business don't owe you anything, and have no brand loyalty to your company.
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I'm not sure Wikipedia outranking my site is a bad thing.
The vast majority of people that visit my site from search come to purchase tickets. Since they can't do so on Wikipedia, they'll naturally navigate to ours if their intention is to purchase.
Also, wouldn't having a Wikipedia page about us help people trust us more (and therefore, remove an obstacle to purchasing)?
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Wikipedia editors often delete pages about individuals or businesses if they deem that the individual or business isn't notable enough to have their own page. So in most cases probably not a good idea.
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I agree with EGOL.
Another problem with Wikipedia is that you don't have control over the content - anyone can edit a page.
Maybe one day your company will become well-known enough for someone to independently create a Wikipedia page about the company. At that point Wikipedia might be less likely to outrank your own site!
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Great question, I've actually wondered about that too. Would the answers change if we were talking about doing a biography for an individual of a business on Wikipedia? Still not a good idea?
Thanks,
Ruben
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I agree with EGOL. I see what you are trying to do, but I would try and capture that traffic and content for your own site, then to give it away to Wikipedia.
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I would not do it. Why?
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there is a good chance that it will outrank your website
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I think that a nice article about your company, posted on your site as an "about us" or "our history" page would be more beneficial. If people like you they will share that page.
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