Pros or Cons of adding Schema Markup via HTML or through Webmaster Data Highlighter
-
Hello,
I am in the process of adding schema to a site that I am working on,, are there advantages or disadvantages to adding via html on site or through webmaster tools?
Thank You
-
My apologies, it's been a while on this thread. Just tested what, and it doesn't what? What site? What would be awesome?
-
Hmm, not sure about that, I've just tested it and it doesn't. Thinking about it for a second, Google would need access to your site to do that Would be awesome though.
-
I'm going to go with what may be the least amount of hassle to you, in relation to the CMS I'm most familiar with.
My example depends on what CMS/Framework you're using and if you enter the data manually, or if it's just being pulled in via some kind of API/Feed... what have you. Which it sounds like the latter is the case.
My use case is WordPress and manual data entry. It shouldn't take an experienced WP dev long to write a plugin for a single Schema type (Local Business - Event, etc.). It sounds lazy, but if you're not terribly comfortable with HTML - that alone would be a time saver.
However, if you're pulling these events in via some RSS Feed or API, that will likely require more dev time. The latter being the most dev time of all, even provided adequate documentation.
In any case, you wouldn't be able to get there without some amount of developer time/involvement. As far as I know, there isn't a plugin that handles your particular use case as I understand it.
Also, if you are using WordPress and you're using a plugin to pull in this feed - it could be about as time consuming as the second option. Plus, there's the added hassle of making a plugin work with a plugin. That wouldn't be the best idea either, but then again - sometimes my estimates are off.
Long story short, you will more than likely have to consult a developer on this one.
-
Thanks Travis!
Sorry to bug you again, looking at the tags (in this case the dates, venue and addresses) are dynamic. How can I add schema markup to them and show the changing event times? The site has a larger number of events per page.
Thanks again
-
That option is initially unavailable until you start highlighting elements (Name, etc.). The button will change from muted/grey to red in the top right of the highlighting tool.
-
When using the GWT it only allows you to publish, I do not see anything that shows create "HTML"
-
Once you are done highlighting and selecting the type of data, you will need to click the red 'create HTML' button and add it to the page. When that's done, you should be able to see the verified markup with the rich snippet tool.
You have the correct URL for the tool, so you may not have added the marked up HTML to your page.
-
Travis,
So I would be okay strictly using GWT Highlighter for Schema and it would cover me for the other engines as well? Is there any way to view it after adding just to verify, http://www.google.com/webmasters/tools/richsnippets does't seem to work.
TY!
-
If I remember correctly, GWT Highlighter outputs HTML with Schema once all of the highlighting is done.
-
Yeah, that tool simplifies schema.org examples. Just enter the info into it, see how the HTML should look, then copy/paste/edit it to match your websites HTML.
-
Have you ever used something like this for adding via html http://schema-creator.org/ or are you just pulling the code from schema.org and adding directly to your sites?
-
Advantage to doing it via HTML: picked up by all search engines, not just Google.
Don't think there is an advantage over doing it through GWT.. except that it might be easier to use for the less technically inclined.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking verse all other data
Hi there I have just joined Moz so I am not sure if i am doing a good job of analysing all the data, but from what i can see i have a few questions: 1. I seem to have a fairly high visibility compared to a few other competitors 2. All the other competitors i am looking at have a much lower domain authority 3. I win the link metrics in all categories compared to my competitors 4. I have a page optimisation score of 94 5. I dont have any crawl issues (except that i just changed to https and i believe there is a synching issue with Moz and cloud flare..) YET I barely rank for any of the main keyword in my industry.... Kitchen, New Kitchen, Kitchen Renovation etc. I also have a page optimisation score of 94 for related keywords. I feel like i am really missing a big point and was hoping I could get your expert thoughts on this 🙂 Thanks so much! PS my domain is www.bluetea.com.au
Intermediate & Advanced SEO | | bluetea0 -
Question about structuring @id schema tags
We are using JSON-LD to apply schema. My colleague had question about applying @id tags in the schema parent lists: While implementing schema, we've included @id as a parameter to both the "list" child of "ListItem" of a "BreadcrumbList" - on the same schema, we've added an @id parameter to mainContentOfPage and both @id parameters are set to the pages URL. Having this @id in both places is giving schema checker results that have the child elements of "mainContentOfPage" appearing under the "list" item. Questions: is this good or bad? Where should @id be used? What should @id be set to? Thanks for the insight!
Intermediate & Advanced SEO | | RosemaryB0 -
How to find all 404 deadlinks - webmaster only allows 1000 to be downloaded...
Hi Guys I have a question...I am currently working on a website that was hit by a spam attack. The website was hacked and 1000's of adult censored pages were created on the wordpress site. The hosting company cleared all of the dubious files - but this has left 1000's of dead 404 pages. We want to fix the dead pages but Google webmaster only shows and allows you to download 1000. There are a lot more than 1000....does any know of any Good tools that allows you to identify all 404 pages? Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
What are the search pros and cons of a transcript of a video in scroll box
This is being considered for fairly templated pages as a means of adding unique text to the page, without giving up a ton of real estate. The text is all visible in view source, but only the first few lines in the scroll box. The box itself is just above the fold. How, do you think this would affect search? Any other ideas for handling this. I'm limited by what the client will accept. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Bypassing Google, Data Highlighter and Webmaster tools
eLLo! Has anyone used Data Highlighter? I've had colleagues mentioning a jump in CTR after using the data highlighter on pages. Thought I'll do the same and went into my webmaster tools but I've hit a brick wall. Whenever I highlight a product page, my country selector pops up and I'm unable to highlight a product page. A colleague of mine mentioned to bypass google by basing it on user agent, this will allow you to avoid the country selector. But if I bypass Google, wouldn't it affect Google Analytics, Indexing etc?
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Encoding Apostrophes in HTML
One question I have recently been pondering is that the use of apostrophes in ALT attributes and anchor text seems to cause some erratic results from the 'Fetch as BingBot' tool... GWT doesn't color code the results so i only notice it with BingBot, although i can't necessarily tell that it causes any negative effects. My rankings on Bing are erratic though so who knows... Should I encode apostrophes as ' when i use them in html? Or will it not really matter?
Intermediate & Advanced SEO | | SEO-Pump.com0 -
Duplicate content in Webmaster tools, is this bad?
We launched a new site, and we did a 301 redirect to every page. I have over 5k duplicate meta tags and title tags. It shows the old page and the new page as having the same title tag and meta description. This isn't true, we changed the titles and meta description, but it still shows up like that. What would cause that?
Intermediate & Advanced SEO | | EcommerceSite0