Creating a daily to-do list for SEO my website

[alexlovesmoz]

Hi all,

I'm very new here, and I'm quite slow in terms of learning things. Now I've had MOZ for about one and half month, but still only just understand to use on-page grade to SEO my site.

I've been spending quite a bit money (for a small business) for online marketing: facebook adverts $50 a day; google adwords $10 a day; MOZ $99 a month... However, the conversion rate isn't ideal... only less than 2%

Now what I'm trying to do is, while keep doing the cash burning online adverts, do more SEO on a daily basis. Can I please ask: other than optimise 5 pages' on-page grade, what else should I include into my daily SEO to-do list?

Many thanks!

[alexlovesmoz]

Is there a PM function on this site? I don't really wanna share my IP to public:)

[David-Kley]

Might be that your IP address got blocked somehow. We lock down our sites really strong. If you supply your ip address,  I can make sure it's unblocked

[David-Kley]

There are a lot of ways to save money, and do your SEO for less cost.

FaceBook: What are the details of your ads? Do you target local or nationwide? Are you promoting the page or a certain post? Advertising on FB can be tricky, and may take you a few ad runs to find out what resonates with your audience. $50 a day isnt that bad, considering that most FB ads don't use the full amount. Could be you just need a few killer posts to really get your page promoted and more likes. I don't see this as a big conversion source platform, (unless your posts are conversion-focused) but it could help to raise better brand awareness.

Google Adwords:
What type of campaign are you running? Do you target only a few keywords, or are you running multiple ads? You can keep the cost of your ads lower by getting a higher ad rank. This is based on the quality score of your ad and landing page. Better quality can lead to lower costs Learn more here: https://support.google.com/adwords/answer/2454010

If you are looking for direct conversions, (I'm assuming you are since you state that "However, the conversion rate isn't ideal... only less than 2%") I would add more into your Adwords budget and diversify your keyword targets. Decide on a set amount you want to spend daily per keyword, and keep track of your ads and performance. Create a separate page for goal tracking from PPC in analytics to see what ads are worth keeping, and which ones need to be modified.

MOZ: 
The more you help people, the better it works out for you. The points system works in your favor. You help the community, you gain points. If you gain more than 200 per month you get a free month of MOZ pro. I'm guessing this is their way of saying "you scratch our back, we'll scratch yours"

Since you are trying to learn more about SEO, here is a post we did about how to analyze your competitors. This can be the fastest way to see what works for your industry, and how your high ranking competitors get conversions. A few other sites to learn (besides this one) are Search Engine Land and SEO Roundtable

Hope this points you in the right direction! If you need additional help, feel free to shoot me a PM.

[alexlovesmoz]

Thanks Andy, for your prompt reply.

I think this http://seoservices.dotsquares.com/blog/daily-seo-checklist/ is too general, is there a link on this page that gives more details? I seem can't find it.

Less than 2% (1.6% ~ 1.7% more accurate) is the conversion rate I got from GA, not individually measured yet as I just started FB adverts.

I'm not new 'new' to SEO (went through beginner's guide long time ago), but just lost with so many available tools at MOZ... and I can't find many useful data/insight about my site since we are only a starter business...

Anyway, thanks for your input. I will see what more other experts suggest.

[Andy-Halliday]

Hi

The very basics would be http://seoservices.dotsquares.com/blog/daily-seo-checklist/ they are my must every day, but it all depends on how much time you can spend on SEO.

If you are really new to SEO try reading this blog on the moz site: http://moz.com/beginners-guide-to-seo

Regarding conversion rates, I don't like FB advertising I have never been able to get it to work, so if you can get 2% from FB well done.

2% from Adwords, thats still quite impressive. I would like to get that as a basic level on all my campaigns, however I run campaigns that are far better than 2% to compensate for the ones that under perform, but are essential to long term business plans.

Hope they are useful links for you.

Thanks

Andy