Whats Next, noobie needs some help :)
-
Hey Everyone,
I have been a member of SEOMOZ for about 4 months and love it, it really has helped me out.
my first website I am trying to get well ranked in the new zealand market is
I have chosen:
-
sell online
-
free ecommerce website
-
ecommerce website builder
Are paid links the way forward for me? should I aim for more keywords? should I pay for help?
Just looking for a lttle direction, if someone could help. thanks.
-
-
hmm interesting, well I have started laying the foundation for all the blog content which is linked to facebook and i'll link to it on twitter as I complete it and see how that helps.
-
Not at all. Good links from around the world will be of huge value to you.
You will end up fostering a worldwide community. Many people that read your blog and use your information will not be from New Zealand - although your core customers will be. This is often the case with online companies - your community will reach further than your core location.
-
I have been thinking about this, I have a bunch of questions kiwis search for and I am thinking of answering them on my blog
I have looked into my rivals but none of them have done much SEO that I can see, worldwide rivals I could but I am always fearful getting too many links from outside New Zealand would be worse for me?
-
Paid link would be really risky. Buying links to influence results is against google quality guidelines so you could expect a penalty if caught. It certainly works for some, but you need to know what you are doing as damage caused by such techniques can be very hard to reverse.
I'd start by going back to your keyword research to be honest. Where your site is still very new (in terms of backlinks) I'd be looking to broaden out the number of terms that you are looking to rank for. I'd then ensure that you have pages that target each of those terms, hopefully with content good enough to pick up it's own links.
Link building wise I would probably start by offering up accounts for review from sites that have previously reviewed rival platforms. Referral sign ups should be key in your market anyway, so starting with these will give you a double whammy. I'd do the same to sites that target work from home markets, mummy businesses etc.
**should I pay for help? **
If you have the budget now, then yes. It looks like you have a lot of basics still to cover. Even some consultation time that left you with a solid plan that you could work through yourself would probably be very valuable to you at this stage.
-
No, do not pay for links - you will be penalised. Start a blog and create content that will help people who may use your service. Think of things like 'How mobile is effecting ecommerce' or 'How to use social media to build loyal customers'.
Once you have a blog and are creating your content then you will begin to see a quick rise in search traffic on your analytics package. Take a look at some of the keywords people are searching to find you and you will see that just having 3 is too low. You will need to constantly update your list of keywords.
There is no harm in paying people for help, as long as you find the right vendor for you. SEOmoz have a great list of recommended companies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track keywords for cities right next to each other?
Should I track the same keywords for multiple cities that are right next to each other (there's about 10 cities in a 30 mile radius that the business services)? Or if the website ranks for a keyword in one city, will it automatically rank the same way in the city right next to it?
Intermediate & Advanced SEO | | pbrennan0 -
Need advice on overcoming a Google penalty
Here is the situation. Our website for our primary product (www.thetablift.com) has received a penalty by Google. Not long ago we had excellent rankings; (1st page) for some of our primary keywords, like "tablet stand". Now we are not in the index at all. Here is what happened (or at least what seems to have happened in my non-SEO opinion). Around October 2016, we had the "bright" idea to try and emulate a campaign that Eat 24 did, utilizing inexpensive traffic from advertisements on porn websites. The idea was a play on a joke we often hear about our product being perfect for certain activities where one needs to free one's hands while watching a screen. Of course this is not how we market our product (it is a best selling mainstream product), but we wanted to see if we could emulate the success of another mainstream brand that utilized this kind of non-mainstream advertising. The immediate result was a whole lot of traffic, but obviously the wrong kind, as it did not convert. So we pulled the plug after about 3 days. Flash forward several months later and we not only lost our great SEO rankings, but we were removed from Google's index entirely. I assume the reason for this is that somehow the website got dinged for being somehow related to porn. But of course it has nothing to do with that. So the question is: how do we go about getting un-penalized by Google? We had build up some solid SEO over the previous couple of years, and I'd like to get back to where we were, if possible. Oh, and this may or may not be relevant, but we also switched from www.tablift.com to www.thetablift.com a few months before we did this campaign. However, we used permanent redirects and did a textbook changeover, so I don't think that had any bearing. But I can't be sure. What are the steps to reverse this damage, if any? Thanks!
Intermediate & Advanced SEO | | csblev0 -
Alternative Markup Challenge. Can anyone help?
I have a challenge around alternative markup. We currently operate a single domain with geo-targeted folders and alternative markup implemented. We are now now looking to expand this out to non-English content. Current Implementation; All generic English language content hosted on the main domain, with x5 English language content variations (locales) available under a folder structure (.com/en-us/ etc.). Alternative markup is in place for all locales within the HTML, implemented automatically by developers via the CMS. Locale folders geo-targeted via GWT and Bing WT. Planned Launch; Introduction of 5 new non-English locale folders (e.g. /de-de/ etc.), targeted to their respective country and language. Content language will be mixed, with around 1/10 of pages translated and the other 9/10 of pages (business listings) having their body content remain in English, with headers / footers translated. Locale folders will be geo-targeted via GWT and Bing WT. Folder and markup usage TBC. Options; Folders; Implement folder structure /de/, attempting to indicate country but not language (issue; usually a single identifier indicates language, not country?). Implement /de-de/ folder structure to match the English locales and maintain correct country targeting (issue; some content is not in language). Alternative markup; Do not make use of markup at all. Implement CMS based automated markup on all English and non-English content throughout the locale (e.g. /de-de/), but exclude English language versions (e.g. /en-gb/). Attempt manually implementing markup to bridge the English and non-English locales, potentially creating future issues with new content going live and content being removed. A heavy risk. Current approach is webmaster tools targeting, a /de-de/ folder structure and automated implementation of markup. This means English language URLs will have markup and non-English language URLs will have markup, but they will not match up (e.g. English pages will never have markup for non-English language content). If you minds haven't melted, what's your thoughts? Any help is much appreciated.
Intermediate & Advanced SEO | | HelloAlba0 -
Do my redirects on my homepage need to be 301?
Our domain name is something like www.I-am-cool.com but most people just type in iamcool.com After doing some research I found that those are 302 redirects and I think they should be 301. If I am correct do I need to redirect www.iamcool.com and iamcool.com or just one or the other?
Intermediate & Advanced SEO | | EcommerceSite0 -
Advice needed on how to handle alleged duplicate content and titles
Hi I wonder if anyone can advise on something that's got me scratching my head. The following are examples of urls which are deemed to have duplicate content and title tags. This causes around 8000 errors, which (for the most part) are valid urls because they provide different views on market data. e.g. #1 is the summary, while #2 is 'Holdings and Sector weightings'. #3 is odd because it's crawling the anchored link. I didn't think hashes were crawled? I'd like some advice on how best to handle these, because, really they're just queries against a master url and I'd like to remove the noise around duplicate errors so that I can focus on some other true duplicate url issues we have. Here's some example urls on the same page which are deemed as duplicates. 1) http://markets.ft.com/Research/Markets/Tearsheets/Summary?s=IVPM:LSE http://markets.ft.com/Research/Markets/Tearsheets/Holdings-and-sectors-weighting?s=IVPM:LSE http://markets.ft.com/Research/Markets/Tearsheets/Summary?s=IVPM:LSE&widgets=1 What's the best way to handle this?
Intermediate & Advanced SEO | | SearchPM0 -
Rel=alternate to help localize sites
I am wondering about the efficiency of the rel=alternate tag and how well it works at specifically localizing content. Example: I have a website on a few ccTLD's but for some reason my .com shows up on Google.co.uk before my .co.uk version of my page. Some people have mentioned using rel=alternate but in my research this only seems to be applicable for duplicate content in another language. If I am wrong here can somebody please help me better understand this application of the rel=alternate tag. All my research leads me to rel=alternate hreflang= and I am not sure that is what I want. Thanks,
Intermediate & Advanced SEO | | DRSearchEngOpt
Chris Birkholm0 -
Multiple Keyword Research Questions, Help
Hello , I've been trying for several days to understand how keyword research works for a multi purpose website,I've read guides, articles even some chapters from the book" The Art of Seo" by O'Reilly and still no luck. It seems i can't wrap my head around keyword research,lets say I have a social gaming community website and I'm trying to rank it first on some low competition keywords + some long tail keywords.The website has functions like leaderboards, profiles,events, competitions,etc so it's not actually a news related website but it will have a blog. My website being on the games niche It would imply that I should target words that contain the word "Games" but this word generates millions of searches globally so ranking first its nearly impossible if the website is brand new. This made me pursue generic keywords formed with 2 / 3 words like fresh games, new games, mmorpg games, fps games,etc which still generate lets say 30.000 searches globally each. Due to the different areas of the website like latest game events,latest games competitions,etc I'm confused If i should pursue website specific keywords like latest games events, fresh games events, latest games competitions, upcoming games competitions but these too generate 30.000 global searches each,so... 0.should i use generic keywords or keywords that include site features? So let's say I decide to pursue generic "games" keywords,due to a high competition based on the keyword I decide to go a layer deeper and for the keyword "fresh games" I obtain keywords like** "fresh games 2011,top fresh games 2011, upcoming fresh games** " and thus building a list of 30 keywords that contain " fresh games".If i do this for the rest of the keywords: ** new games, mmorpg games, fps games,etc** I end up with a list of 10.000 keywords or more since each keyword generates other keywords. Is this the correct approach ? since generating 10.000 keywords sounds a lot and I'm getting the feeling that It's not how it supposed to be done,like were would I insert 10.000 keywords? So how do I know which keywords to pick and aim in order to try to get no.1 ranking? and why those? How many keywords should I use? and where should i put them? since it's not a news website so writing a lot of articles isn't an option. Should I focus on 2 words keywords with around 10.000-30.000 seaches or 2 words keywords + long tail keywords with less traffic like 100 - 5000? Is there a guide for the Keyword Analysis Tool since if i enter "fresh new games" i get a 39% keyword difficulty,is that hard to rank? and I don't know what all those color mean since some of them have higher numbers then others that are found at the top and how can i get beat a website that has has rank 10. So hopefully with your help & by some miracle I will finally be able to build a keyword list. Thank you !
Intermediate & Advanced SEO | | arching0 -
Need advice re: selecting an Ecommerce platform
Hi. I am responsible for choosing an ecommerce platform and overseeing the implementation of a large ecommerce site. The site will have tens of thousands of products and will be fairly complex. Eventually the site will integrate with the suppliers back end inventory/order management system, which is some sort of custom Windows/.NET system. (I'm not very technical if you haven't noticed....) Primarily I want a platform that is SEO friendly, and I have to be sure that the site is developed properly from an SEO and usability perspective. I thought I would go with an asp.net solution (aspdotnetstorefront, specifically) to facilitate the future integration, but I am questioning this choice after reading some of the comments I have found here at SEOMoz. So is asp.net really a bad choice SEO-wise? I almost considered Magento, but was having trouble finding a good solution provider to work with. I also worried about integration issues down the road. I would appreciate any advice or input anyone may have. Thank you!
Intermediate & Advanced SEO | | sbg7810