Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to handle (internal) search result pages?
-
Hi Mozers,
I'm not quite sure what the best way is to handle internal search pages. In this case it's for an ecommerce website with about 8.000+ products and search pages currently look like: example.com/search.php?search=QUERY+HERE.
I'm leaning towards making them follow, noindex. Since pages like this can be easily abused for duplicate content and because I'd rather have the category pages ranked.
How would you handle this?
-
If none of these pages are indexed, you can block them via robots.txt. But if someone else links to a search page from somewhere on the web, google might include the url in the index, and then it'll just be a blank entry, as they can't crawl the page and see not to index it, as it's blocked via robots.txt.
-
Thanks for the quick response.
If the pages are presently not indexed, is there any advantage to follow/noindex over blocking via robots.php?
I guess my question is whether it's better or worse to have those pages spidered (by definition, any content that appears on these pages exists somewhere else on the site, since it is a search page)... what do you think?
-
Blocking the pages via robots.txt prevents the spiders from reaching those pages. It doesn't remove those pages from the index if they are already there, it just prevents the bots from getting to them.
If you want these pages removed from your index, and not to impact the size of your index in the search engines, ideally you remove them with the noindex tag.
-
Hi Mark,
Can you explain why this is better than excluding the pages via robots.txt?
-
How did it turn out? And Mark have you done much with internal search?
-
As long as you're sure that no organic search traffic is coming in via ranked search results pages from your site, it would be of no harm just to prevent search engines from indexing those pages as per the robots.txt directive I mentioned above - then just focus all your attention on the other pages of your site.
With regards to the unique content, always try and find the time to produce unique content on the category pages, these were the ones you mentioned you wanted to rank. Normally this is feasible providing you haven't got over 1,000 categories.
Feel free to PM me over a link to your ecommerce website if you would like me to take a look at any of the situation in greater detail.
-
Thanks for the reply. Yes, there is a semi-chance of duplicate content. And to be honest, the search function is not really great.
There are no visitors coming from the search pages, since we haven't build links specifically for those pages. As for the unique content, it's hard. Since we have so many products it's not really possible. We are working on optimizing our top 100 products though.
-
I'd do exactly what you're saying. Make the pages no index, follow. If they're already indexed, you can remove the page search.php from the engines through webmaster tools.
Let me know how it turns out.
-
How I would handle this would depend upon the performance of the ecommerce website and which entrance paths via the website convert higher.
You could easily instruct search engines not to index the search results page by adding the following in your robots.txt:-
Disallow: /search.php?search=*
But is there a real likelihood of duplicate matching content with your actual category pages? It's unlikely in all honesty - but depending on your website content and product range, I suppose possible.
If many visits to your website arrive via indexed search result pages, I would be inclined to leave them indexed however and implement measures to ensure that they won't be flagged as duplicate content.
Ways to handle this depend on your ecommerce provider and it's capabilities sometimes but more often that not, is just a case of ensuring there is plenty of unique content on your category pages (as there should be) and there is no chance of other pages of your website hindering their ranking potential then.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should search pages be indexed?
Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!
Technical SEO | | RebekahVP0 -
Hide sitelinks from Google search results
Does anyone have any recommendations on how you can tell Google (hopefully via a URL) not to index that page of a website? I have tried through SEO Yoast to hide certain sitemaps (which has worked to a degree) but certain functionalities of Wordpress websites show links without them actually being part of a "sitemap" so those links are harder to hide. I'm having an issue with one of my websites - the sitelinks that Google is suggesting are nowhere near the most popular pages and I know that you can't make recommendations through Google not to show certain pages through Search Console. anymore. Any suggestions are greatly appreciated! Thanks!
Technical SEO | | MainstreamMktg0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
Why are these internal pages not showing any internal links?
If you look at Author profile pages like this one, http://experts.allbusiness.com/author/denise-oberry (THE top contributor on the site with over 82 posts under her belt), or any Author profile page, they show zero internal links or Page Authority. The same goes for most posts for each author on the site. Author pages should show internal links from every post the author has on the site. And specific posts should also have internal links from categories, etc. Yet they show zero. The only posts that show internal links and PA are ones that were either syndicated to the root domain's homepage, or syndicated to Fox Small Business. ZERO internal links. Does anyone know why this is? The root domain does not act this way with Author pages and posts. And I see nothing blocking links or indexing via the robots.txt file or page level nofollow tags. A real head scratcher for this SEO nerd, that I'm sure someone here will have a really simple answer to.
Technical SEO | | MiguelSalcido0 -
Can you noindex a page, but still index an image on that page?
If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....
Technical SEO | | WebServiceConsulting.com0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
Should I set up a disallow in the robots.txt for catalog search results?
When the crawl diagnostics came back for my site its showing around 3,000 pages of duplicate content. Almost all of them are of the catalog search results page. I also did a site search on Google and they have most of the results pages in their index too. I think I should just disallow the bots in the /catalogsearch/ sub folder, but I'm not sure if this will have any negative effect?
Technical SEO | | JordanJudson0