What is the Average Pogo Rate?
-
I've created a custom Google Segment which you can find here.
Segment Settings:
- Organic Traffic
- Sessions with 1 visit.
- Sessions with less than 15 seconds time on site.
To calculate Pogo rate then I looked at Pogo vs. Total organic and got the percentage of Pogo sessions.
I tested a group of 20 sites and got 53% on average with a high of 87% and a low of 33%.
What do you get? Any interesting insights?
-
i would love to see an analysis of the relationship between bounce rate and this new pogo rate:)
-
Yeah in no way is this a perfect equation, because the only way to get that is to have access to Google's database but I think it can serve as a good starting point. Even if we took SEO out of the equation, if 50% of your organic visitors are bouncing within 15 seconds, that doesn't sound good.
-
I have some high some low i think the key is to view it how we view bounce rates as a benchmark to improve - but the math is a bit wrong since you are making an assumption people are going to another search result so it isnt a true pogo but i guess its better then no metric.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
Any Reports on Conversion Rate Drops in 2014?
I'm looking for some reports about conversion rate changes over the past year as well as any trends you may have noticed about ecommerce conversion rates because we are seeing something quite odd. We are seeing a large drop in overall conversion rates on some sites I manage this year despite seeing significant revenue growth. When I looked through the stats I found something interesting. Our conversion rates have actually increased on each of the three device types (desktop, tablet and mobile) but because there is a huge surge in visits from mobile devices (the device with the lowest conversion rates) and a large decline in vistis from our top convertor (desktop) our overall conversion rates are down. This is especially troubling to me because my bonus was based on increasing conversion rates and I could use some help from you to see if others in the industry are facing this issue or not. Thanks
Conversion Rate Optimization | | Damascity0 -
Conversion Rate Optimization Coruses?
Hi is there any well recognized certified courses like Google Analytics or Adwords qualification that Google offers. I'm after a course which is on split testing, multivariate testing and CRO overall. Any suggestions?
Conversion Rate Optimization | | monster990 -
Conversion Rate Optimization (CRO): Best Approach/Plan Documentation
Hey Mozzers - First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated! When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element? If so, what elements should i include in this plan? What are the KPIs i should report on? What tools should i use for reporting (i was thinking a blend of Google and Clicktale)? Any lessons learned through out your campaigns? Thank you all so much for your input! Regards - Kyle
Conversion Rate Optimization | | kchandler0 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Reviews not shown on google search & seller rating extensions (adwords)
Hello, we have 2 questions, regarding reviews from rating websites. 1. Reviews on google Search We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not. For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now. Is there any way this problem can be solved, so google shows the correct number of reviews? 2. Seller rating extensions on google adwords We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so. Google says: "Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints." Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions? Yelp Qype Scoot Remotegoat viewlondon tipped Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords? Thank you for your help!
Conversion Rate Optimization | | Waplington0