Tracking Sales That Result From GA Trackable Leads?
-
I have a client who tracks leads via URL destination goal completions in Google Analytics - when a visitor hits their "quote form" thank you page, a "goal" is completed and thus a lead is tracked in GA. After that, none of the sales process is passed through to GA - The client enters data from form submissions into their CRM software, without any way of knowing which leads came specifically from PPC, email marketing, social, organic, etc., making determining true ROI impossible.
We're wondering what the best way is to pass through the traffic source to our client, so they can attach it to the individual lead in their completely manual CRM. Mainly they care about CPC traffic.
Any ideas?
-
Thanks for the tip StreamlineMetrics... Curious though, how are you able to get keyword data, etc. to pass through when Google strips it out. Do we not run the risk of violating some other Google policy?
-
Here are some options for closing the loop between web leads and closed sales -
1. Capture visitor data using the GA cookie and pass it along with each form submission. This is against GA's TOS so do it at your own risk but here is a blog post telling you how to do it - http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (The author of this blog post actually works for Google Analytics so it's kinda funny he tells you how to break their TOS...)
2. Use a contact form that automatically tracks conversions for leads, such as Convertable - (full disclosure - I'm a co-founder of Convertable but it solves the issue you are having). You can also try other similar paid services like HubSpot, Salesforce, BestContactForm.com, etc.
-
Thanks for the quick reply, but after Googling it sounds like they've actually built a feature to allow for what we need, it just works differently than I was describing - data is imported back to GA. https://support.google.com/adwords/answer/2998031?hl=en
And then there's also the Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/v1/
-
Thanks for the quick reply, but after Googling it sounds like they've actually built a feature to allow for what we need, it just works differently than I was describing - data is imported back to GA. https://support.google.com/adwords/answer/2998031?hl=en
And then there's also the Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/v1/
-
Like Keri said, you probably have to do this complete process outside of the scope of Google Analytics code as otherwise it would make the data personally identifiable and you get into trouble with the Google Analytics terms of use.
What you can do is save the referral URL in a cookie an then send it with the form into your CRM.
-
First, a caution before you spend too much time on this. Read the terms of use of Google Analytics, and any limitations on collecting personally identifiable information, as it may limit what you can do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Chat Conversions on WP?
We have a WordPress site where we use the plugin Chatra for our chats. It works great...except, that you cannot track conversions from Google Ads. There is another plugin called Apex that allows tracking, but their people answer the phone instead of ours. So does anyone know a way or a plugin where we can have chat enable on our website that our people are solely responsible for responding to that allows you to track conversions from Google Ads? Thanks, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
Attributing Lead Source/Medium on Squarespace forms
Hi Mozzers Happy new year! We've recently picked up a client for some PPC and SEO work and their website is built using Squarespace. It's a B2B business, so enquiries don't always get sent straight from a landing page. Often a user hits our desired landing pages then checks out a few other pages before sending an enquiry. The problem we have is with attaching the source/medium of a lead to the enquiry that we receive. For example if Joe Bloggs completes a form, what we'd like to receive is:
Paid Search Marketing | | ZestUK
Name: Joe Bloggs
Email: joe.bloggs@email.com
Phone: 123456
Source: Google
Medium: CPC With the latter as hidden fields. We've tried the hidden field feature built into the form builder, but this only works if the user completes the form on the landing page they arrived on without leaving the page. We've tried to used event tracking but this only gives us accuracy on the number of enquiries from that channel, not who the user was that enquired, so we can't consolidate with our order and revenue report to work out ROI from each activity. Has anybody in the community ever solved this issue on Squarespace? Thanks
Mark0 -
Looking at google shopping results from other country
Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter
Paid Search Marketing | | Storesco1 -
Our PPC UTM URLs Aren't Registering In GA Properly
Hi, We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't. I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name. Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported. Any ideas?
Paid Search Marketing | | kirmeliux0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
FB PPC Conversion Tracking Script
Hi guys, Is there any way to install a FB conversion script for their PPC (in the same way as the shopping directories use)? I know this was possible about 1.5-2 years ago via a feature they have released in Beta at that time, but this seem to no longer be a choice. There is nothing in the FB help, I found no such option in their settings and the FB support does not answer (what;s new here 🙂 ) We can always try alternatives - as Google Analytics or Prosper202 ... but this time we would prefer FB scripts if possible. Thanks in advance T
Paid Search Marketing | | tolik10