Moz gives me an A, Goggle completely ignores

[mhans]

I'm sure this type of question gets asked a lot, but I need some help here.

Site: www.lodgmate.com

We sell hotel supplies. Site has been active over a year. It has never been listed by Google for term "hotel supplies", at all.

Have run numerous analytics, including Moz. While not perfect, no major flags. Moz gives the page an "A" for "hotel supplies", but none of the search engines return this site for that term.

Did have an issue with too many key words, but that has since been corrected. Have never engaged in any questionable SEO tactics.

I can understand not placing high in search, but not at all?? What's wrong?

Any help or suggestions would be greatly appreciated!

[spencerhjustice]

Like others have said I can't find any links to your site. All three of Opensiteexplorer, ahrefs and Majesticseo show 0 links to http://www.lodgmate.com/.

You are being indexed by Google, so that's a start but you need to at least have some sort of link profile to start ranking. You may want to start social profiles even if they have only a couple posts on them, just to get some links pointed at your site. These links are generally of pretty low value but they may help to get you to rank at all.

Also I noticed that your homepage has a canonical setup to http://www.lodgmate.com/default.asp which should probably be reversed so that http://www.lodgmate.com/default.asp has a canonical to  http://www.lodgmate.com/. It looks like google is ignoring the canonical anyways, but it's still probably a good idea.

[Chris.Menke]

mhans,

You should note that Moz's On Page Grades focus primarily on relevancy issues, rather than authority issues. You may be highly relevant to a term (get a grade of "A") and still not show up in the first hundreds of results if the authority of the page is substantially less than that of the pages you are competing against.

Take some time to review the off page factors of the pages that show up at the top of the search results for "hotel supplies" and compare them to yours.  You can use Open Site Explorer's "compare pages" feature to plug in some of those competitor, along with your page to see how they stack up an what sorts of off page signals you may need to focus on in order to catch up with them.

[JMcKaye]

Hi there,

The site looks new? How long has this been live? I've tried finding data, but, couldn't really find anything.

If the site is new and recently indexed, your on-page grade may reflect an A which is great news, however, you will have to go through the indexing process before entering in at all.

Secondly, you really need to also think about your off-page efforts. Remember, you will need quality inbound links from third party sites to drive link equity which is a huge factor in the ranking algorithm.

Work on producing exceptional content and post them up on your blog and share them on social networks. If you haven't set up Facebook/Twitter/Google+ it's high time you did, these can be great for building brand reputation, sharing your blog content with the end result of attracting quality links if your content is good enough.

Be patient with indexation, you will not fall to the first page overnight. Spend your time structuring the site correctly and then work on the off-site efforts by producing AWESOME content and sharing it with others - if the content hits the spot, the links will follow.

In the meantime to get the link equity ball rolling, maybe look at some niche blogs with good traffic and see if you can write for them some real good value-added content for their blog with a link back to you.

Good luck!