Best practices on setting up multi country Magento store
-
We run Magento and we're in the process of redesigning our site. We want the site to have separate storefronts for different countries, however we won't have the site language translated initially. We're thinking we'll use the Magento multi-store feature and have sites like /fr, /de /en-us, /en-au, etc.
Is the best practice to use hreflang and for the non-english stores which haven't yet been translated? For example set them as, for French users:
Essentially saying, the page is aimed at French people, but is in English.
The separate storefronts will have things like currency and tax localised to each country and will gradually be getting translated, especially the more generic stuff like "Add to Cart", "Checkout" etc.
Or, should it be targeted at French language and country, despite not all being translated into French?
Or is there a better way to do this?
-
Mmm...
if your site has not been translated yet, the correct should be rel="alternate" hreflang="en-FR", but - yes - that would mean that people searching in French from France won't see the /fr subfolder.
On the other hand, using as hreflang "fr-FR" would not be correct.
My best suggestion, in cases like this, is using the hrelang="x-default", where the href is the country selector page, so that people searching in French from France will be pointed to the selector page and, from there being able to click on the french version link.
Another suggestion is to create personalized message telling the French people entering in the site but seeing it is in English that the site is going to be soon translated in their language, but that the products and services are already available for the French market, so inviting them to not bounce back, which should be the most common reaction the users can have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Are Internal Linking Best Practices For Blogs?
We have a blog for our e-commerce site. We are posting about 4-5 blog posts a month, most of them 1500+ words. Within the content, we have around 10-20 links pointing out to other blog posts or products/categories on our site. Except for the products/categories, the links use non-optimized generic anchor text (i.e guide, sizing tips, planning resource). Are there any issues or problems as far as SEO with this practice? Thank You
Intermediate & Advanced SEO | | kekepeche0 -
Best practice to 301 NON-WWW pages?
Hi Guys, Have a site which has 302 redirects installed for pages like: https://domain.com.au/ to https://www.domain.com.au/ (302 redirect) Is it worth changing the redirect to a 301? This is a large site, like 10,000 pages. Also does anyone know how can this be done via Magento? Cheers
Intermediate & Advanced SEO | | bridhard80 -
Optimising for two countries
I have a UK-based client, with a global product, who wants his website optimised for the same keywords in Google US and Google UK. Should I treat this as two separate jobs in any way or does it make no difference? I'm particularly wondering about link building and onsite optimisation
Intermediate & Advanced SEO | | markwes0 -
Should I set a max crawl rate in Webmaster Tools?
We have a website with around 5,000 pages and for the past few months we've had our crawl rate set to maximum (we'd just started paying for a top of the range dedicated server at the time, so performance wasn't an issue). Google Webmaster Tools has alerted me this morning that the crawl rate has expired so I'd have to manually set the rate again. In terms of SEO, is having a max rate a good thing? I found this post on Moz, but it's dated from 2008. Any thoughts on this?
Intermediate & Advanced SEO | | LiamMcArthur0 -
Recommended e-commerce site search for Magento?
Does anyone have recommendations for any particular site searches for large e-commerce sites based on Magento? Some (hopeful) requirements: Possibility to segment product pages and blog content on results page Doesn't cause any major SEO or technical issues Understands semantic search Ability to filter results Ability to sort (e.g. by price, popularity, new in stock) It'd be really useful to see examples and know if there are any particular issues to be aware of. Thanks. 🙂
Intermediate & Advanced SEO | | Alex-Harford0 -
Best way to noindex an image?
Hi all, A client wanted a few pages noindexed, which was no problem using the meta robots noindex tag. However they now want associated images removed, some of which still appear on pages that they still want indexed. I added the images to their robots.txt file a few weeks ago (probably over a month ago actually) but they're all still showing when you do an image search. What's the best way to noindex them for good, and how do I go about implementing it? Many thanks, Steve
Intermediate & Advanced SEO | | steviephil0 -
How best to structure wordpress site.
I need help on how to structure my wordpress site to avoid duplicate content issues. Basically I have a main category page for each of my targeted keywords (about 12). From each of those though I want to create a category for each county in the uk and then about 15 towns within each county. This means I'm creating a LOT of categories. Eg: /plumbers/lincolnshire/lincoln x 15 other counties and towns /local-plumbers/cambridgeshire/cambridge x 15 other counties and towns (I have about 12 main keywords I'm going after) I'm basically creating a category for every town in the UK going after long tail keywords. What is the best way to manage this in wordpress? Advice from another question I posted on here is to write a unique category description for each one as the posts in each category are almost identical. The other problem here is I'm ending up with hundreds of links on a page. (They can't all be seen by the user as I'm using a drop down menu plugin). Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
How do I set up a 301 redirect if the default settings for our web servers create multiple URLs for the same page?
How do I set up a 301 redirect if the default settings for our web servers create multiple URLs for the same page but only views it as one page?
Intermediate & Advanced SEO | | ibex0