Is this CSS solution to faceted navigation a problem for SEO?
-
Hi guys. Take a look at the navigation on this page from our DEV site:
http://wwwdev.ccisolutions.com/StoreFront/category/handheld-microphones
While the CSS "trick" implemented by our IT Director does allow a visitor to sort products based on more than one criteria, my gut instinct says this is very bad for SEO. Here are the immediate issues I see:
- The URL doesn't change as the filter criteria changes. At the very least this is a lost opportunity for ranking on longer tail terms. I also think it could make us vulnerable to a Panda penalty because many of the combinations produce zero results, so returning a page without content, under the original URL. This could not only create hundreds of pages with no content, there would be duplicates of those zero content pages as well.
- Usability - The "Sort by" option in the drop down (upper right of the page) doesn't work in conjunction with the left Nav filters. In other words if you filter down to 5 items and then try to arrange them by price high to low, the "Sort" will take precedence, remove the filter and serve up a result that is all products in that category sorted high to low (and the filter options completely disapper), AND the URL changes to this: http://wwwdev.ccisolutions.com/StoreFront/category/IAFDispatcher regardless of what sort was chosen...(this is a whole separate problem, I realize and not specifically what I'm trying to address here).
Aside from these two big problems, are there any other issues you see that arise out of trying to use CSS to create product filters in this way? I am trying to build a case for why I believe it should not be implemented this way. Conversely, if you see this as a possible implementation that could work if tweaked a bit, and advice you are willing to share would be greatly appreciated. Thanks!
Thank you to Travis for pointing out the the link wasn't accessible. For anyone willing to take a closer look we can unblock the URL based on your IP address. If you'd be kind enough to send me your IP via private message I can have my IT director unblock it so you can view the page. Thanks!
-
Thanks David. Yes, we did this for Travis who responded above. Would you be interested in taking a look as well? If you private message me your username I can have my IT Director set up access for you.
-
If you set the site to display using an ip address and the username, that will allow others to view the site
-
Travis, if you are willing to take a closer look, I can have our IT Director allow you to view the page by unblocking just your IP address. If you send it to me via private message I'll have him do that. Thanks in advance!!
-
Ah I was afraid of that. Yes, only visible on our internal network. I am going to do a short video capture and also check with IT to see if I can get limited access so the page can be viewed externally. Thanks Travis!
-
The URLs don't resolve. Would love to take a closer look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20001 -
Script tags and seo
Hi, I have a page on my site with a google map embed, and a path drawn on the map. The path is made from a long string of coordinates. For ease I have the co-ordinates placed in a script tag at the foot of the page, amongst my javascript My question is, will this script tag hurt the seo for the page? I've read that inline js and 'data islands' can be bad, so I've been careful to keep it out of the main body of the page. Thanks, any help appreciated!
Web Design | | madegood0 -
The Best Wordpress Templates and The Best SEO Plugins??
Hey guys, I am a newbie and after so many painstaking hours of building my new site using the WIX platform, I just found out that WIX is not SEO friendly 😞 So referring to (copy n pasted) the old post below posted in by Big Bazza back in June 2011, does anyone agree or have any updated information they can assist me with so I can get my new site started ? Cheers 🙂 www.studiopress.com - excellent templates and support is first class! EDIT: These all support WP 3.0 and are SEO friendly too! (They have modified the SEO functionality) However, the framework also allows you to run Yoast Wordpress SEO - which is generally considered the best SEO plugin for WP. http://yoast.com/wordpress/seo/
Web Design | | Giorgio680 -
On site SEO opinions
Hi all, I have been testing different configurations for my on-site SEO for a while now and I think I am pretty much there. However it is always nice to know what other SEO's think about my keyword density and usage. My site is http://www.tomlondonmagic.com I am curious as to what you think regarding landing page content, whether you need lots or text or little text? I have just removed links in the text as I feel I want to keep as much juice on my landing page as possible. Thanks all!
Web Design | | TomLondon0 -
Drupal SEO - Concerns about cloaking
It appears that core Drupal includes a CSS style that automatically generates an tag for any* or > ## Main menu This uses the CSS to create a 1px1px header with that text that is absolutely positioned in the top left hand corner. Essentially, hidden and unreadable to humans and presumably also useless to even screen readers. There is some discussion of the reasoning for including this functionality as standard here: [http://drupal.org/node/1392510](http://drupal.org/node/1392510 "http://drupal.org/node/1392510") I'm not convinced of its use/validity/helpfulness from an SEO perspective so there's a few questions that arise out of this. 1. Is there a valid non-SEO reason for leaving this as the default rather than giving ourselves full control over our ## tags? 2. Could this be seen as cloaking by creating hidden/invisible elements that are used by the search engines as ranking factors? Update: http://www.seobythesea.com/2013/03/google-invisible-text-hidden-links/ Google's latest patent appears to deal with this topic. The patent document even makes explicit reference to the practice of hiding text in ## tags that are invisible to users and are not proper headings. Anyone have any thoughts on what SEOs using Drupal should be doing about this?
Web Design | | Tinhat1 -
SEO downsides to minimalist (copy-light) homepage?
Curious for your thoughts on this - are there any SEO downsides to not having any substantive content on the home page (big background design)? We would obviously have appropriate page titles and link structure, etc. Our guess is that if the home page doesn't have much copy, that odds are that other specific pages will tend to perform better for non-brand search terms, which seems OK. If people DO find the homepage, it would likely be a brand search or an ad referral, in which case the minimalist, non-copy design would be conversion-friendly. Does that theory hold any water? I suppose a middle ground might be a single H1 line unobtrusively on the page. Thanks in advance for any insight, guys! Sincerely, Stephen
Web Design | | PerfectPitchConcepts0 -
Infinite scrolling - is it SEO friendly ?
If i am trying to implement infinite scrolling and remove pagination completely, will it effect my SEO ? Why or why should not infinite scrolling be implemented ?
Web Design | | Myntra0 -
Which Shopping Cart is best for SEO? Magento vs. X-Cart
Comparing X-Cart and Magento, which do you think is better for SEO and why? I am leaning towards Magento and wanted to get some opinions?
Web Design | | BlinkWeb0