Image Optimization & Duplicate Content Issues
-
Hello Everyone,
I have a new site that we're building which will incorporate some product thumbnail images cut and pasted from other sites and I would like some advice on how to properly manage those images on our site. Here's one sample scenario from the new website:
We're building furniture and the client has the option of selecting 50 plastic laminate finish options from the Formica company. We'll cut and paste those 50 thumbnails of the various plastic laminate finishes and incorporate them into our site. Rather than sending our website visitors over to the Formica site, we want them to stay put on our site, and select the finishes from our pages.
The borrowed thumbnail images will not represent the majority of the site's content and we have plenty of our own images and original content. As it does not make sense for us to order 50 samples from Formica & photograph them ourselves, what is the best way to handle to issue?
Thanks in advance,
Scott
-
If you have permission to use their images, just get images from them, name them accurately, and give them accurate alt-text. Duplicate content has to do with your own content, in general. Since the point of naming images and alt-text is to help Google understand them, it's not a big issue if an image has the same alt-text as another or appears multiple times on the site (especially since they should all be coming from an images directory, no matter where they are on the website). Also, images are much more likely to be naturally reused than text, as licensing photos is a long accepted practice.
-
Google does "see" a lot more than just the alt text. To decide which keywords an image should rank for they take into account amongst other things:
- The text surrounding the image (caption, article it illustrates, etc.)
- Which images it is similar to
- The filename of the image
- Text recognition
In this video google shows how much they can "see" when it comes to images: http://youtu.be/t99BfDnBZcI
-
Arjen, Thanks for your reply.
You are correct that we're not looking to rank for images of Formica samples (or any of our other samples for that matter), in fact we're just providing the sample images to help our clients better decide which one of our products to order. The sample tiles are just a means to an end.
Do you have any knowledge as to the extent to which Google can "see" an image the same way a human user sees an image? Does Google just rely on the alt text that that you provide them with?
Thanks in advance,
Scott
-
Hello Keri,
Thanks for your reply. We do have an account with them and permission to use their images.
Do you have any opinions as to the best way to manage the images - ie title, alt text, etc - so as not to run into any duplicate content issues? I'm not clear if Google has the ability to somehow scan the images themselves, or if they just rely on the alt text, titles, etc that you provide along with the images. Any thoughts are appreciated.
Scott
-
I do not think using some images from another website will hurt your SEO. Logo's on a 'our clients' page, news photography delivered through news agencies, icon sets and stock images are by definition used on more than one site. The fact that this form of 'duplicate content' is so omni present, proofs that Google cannot devaluate sites using it.
If you your goal is to rank high in image search for formica in different colours, you should make sure to get your own high res images. If this is not one of your primary SEO goals, you should not worry about using copied images.
My advice would be to focus on really good photography of the furniture you are building and do not worry to much about the thumbnails of formica samples.
PS: I agree with KeriMorget. You should get permission to use the photo's before using them on your site.
-
The first thing I would do would be to look at the copyright on the Formica site to see their policy on copying their content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplication content management across a subdir based multisite where subsites are projects of the main site and naturally adopt some ideas and goals from it
Hi, I have the following problem and would like which would be the best solution for it: I have a site codex21.gal that is actually part of a subdirectories based multisite (galike.net). It has a domain mapping setup, but it is hosted on a folder of galike.net multisite (galike.net/codex21). My main site (galike.net) works as a frame-brand for a series of projects aimed to promote the cultural & natural heritage of a region in NW Spain through creative projects focused on the entertainment, tourism and educational areas. The projects themselves will be a concretion (put into practice) of the general views of the brand, that acts more like a company brand. CodeX21 is one of those projects, it has its own logo, etc, and is actually like a child brand, yet more focused on a particular theme. I don't want to hide that it makes part of the GALIKE brand (in fact, I am planning to add the Galike logo to it, and a link to the main site on the menu). I will be making other projects, each of them with their own brand, hosted in subsites (subfolders) of galike.net multisites. Not all of them might have their own TLD mapped, some could simply be www.galike.net/projectname. The project codex21.gal subsite might become galike.net/codex21 if it would be better for SEO. Now, the problem is that my subsite codex21.gal re-states some principles, concepts and goals that have been defined (in other words) in the main site. Thus, there are some ideas (such as my particular vision on the possibilities of sustainable exploitation of that heritage, concepts I have developed myself as "narrative tourism" "geographical map as a non lineal story" and so on) that need to be present here and there on the subsite, since it is also philosophy of the project. BUT it seems that Google can penalise overlapping content in subdirectories based multisites, since they can seem a collection of doorways to access the same product (*) I have considered the possibility to substitute those overlapping ideas with links to the main page of the site, thought it seems unnatural from the user point of view to be brought off the page to read a piece of info that actually makes part of the project description (every other child project of Galike might have the same problem). I have considered also taking the subsite codex21 out of the network and host it as a single site in other server, but the problem of duplicated content might persist, and anyway, I should link it to my brand Galike somewhere, because that's kind of the "production house" of it. So which would be the best (white hat) strategy, from a SEO point of view, to arrange this brand-project philosophy overlapping? (*) “All the same IP address — that’s really not a problem for us. It’s really common for sites to be on the same IP address. That’s kind of the way the internet works. A lot of CDNs (content delivery networks) use the same IP address as well for different sites, and that’s also perfectly fine. I think the bigger issue that he might be running into is that all these sites are very similar. So, from our point of view, our algorithms might look at that and say “this is kind of a collection of doorway sites” — in that essentially they’re being funnelled toward the same product. The content on the sites is probably very similar. Then, from our point of view, what might happen is we will say we’ll pick one of these pages and index that and show that in the search results. That might be one variation that we could look at. In practice that wouldn’t be so problematic because one of these sites would be showing up in the search results. On the other hand, our algorithm might also be looking at this and saying this is clearly someone trying to overdo things with a collection of doorway sites and we’ll demote all of them. So what I recommend doing here is really trying to take a step back and focus on fewer sites and making those really strong, and really good and unique. So that they have unique content, unique products that they’re selling. So then you don’t have this collection of a lot of different sites that are essentially doing the same thing.” (John Mueller, Senior Webmaster Trend Analyst at Google. https://www.youtube.com/watch?time_continue=1&v=kQIyk-2-wRg&feature=emb_logo)
White Hat / Black Hat SEO | | PabloCulebras0 -
Is this considered duplicate content?
Hi Guys, We have a blog for our e-commerce store. We have a full-time in-house writer producing content. As part of our process, we do content briefs, and as part of the brief we analyze competing pieces of content existing on the web. Most of the time, the sources are large publications (i.e HGTV, elledecor, apartmenttherapy, Housebeautiful, NY Times, etc.). The analysis is basically a summary/breakdown of the article, and is sometimes 2-3 paragraphs long for longer pieces of content. The competing content analysis is used to create an outline of our article, and incorporates most important details/facts from competing pieces, but not all. Most of our articles run 1500-3000 words. Here are the questions: NOTE: the summaries are written by us, and not copied/pasted from other websites. Would it be considered duplicate content, or bad SEO practice, if we list sources/links we used at the bottom of our blog post, with the summary from our content brief? Could this be beneficial as far as SEO? If we do this, should be nofollow the links, or use regular dofollow links? For example: For your convenience, here are some articles we found helpful, along with brief summaries: <summary>I want to use as much of the content that we have spent time on. TIA</summary>
White Hat / Black Hat SEO | | kekepeche1 -
Nov 19th & 20th Update?
Did anyone see any big changes around Nov 19th & 20th? Mozcast had some high temps around there. If you saw any big changes in organic search, any ideas WTH that was all about? Any guesses? One site I work with took about a 15% hit and has since sort of skidded sideways.
White Hat / Black Hat SEO | | 945010 -
More sitemap issues: help
Hey Guys, Seems I'm having more sitemap issues -I just checked my WMT and find that for my com.au and com site - the com.au site is showing i only have 2 pages indexed and 72 Web Pages submitted. The .com I look under sitemaps and it doesn't show any results as to how many pages have been indexed instead it is giving me this error warning - "Your Sitemap appears to be an HTML page. Please use a supported sitemap format instead." All 3 sites are listed here: http://bit.ly/1KTbWg0 http://bit.ly/1AU0f5k http://bit.ly/1yhz96v Any advice would be much appreciate here! Thanks guys
White Hat / Black Hat SEO | | edward-may0 -
Does Duplicate Content Actually "Penalize" a Domain?
Hi all, Some co-workers and myself were in a conversation this afternoon regarding if duplicate content actually causes a penalty on your domain. Reference: https://support.google.com/webmasters/answer/66359?hl=en http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459 Both sources from Google do not say "duplicate content causes a penalty." However, they do allude to spammy content negatively affecting a website. Why it came up: We originally were talking about syndicated content (same content across multiple domains; ex: "5 explanations of bad breath") for the purpose of social media sharing. Imagine if dentists across the nation had access to this piece of content (5 explanations of bad breath) simply for engagement with their audience. They would use this to post on social media & to talk about in the office. But they would not want to rank for that piece of duplicated content. This type of duplicated content would be valuable to dentists in different cities that need engagement with their audience or simply need the content. This is all hypothetical but serious at the same time. I would love some feedback & sourced information / case studies. Is duplicated content actually penalized or will that piece of content just not rank? (feel free to reference that example article as a real world example). **When I say penalized, I mean "the domain is given a negative penalty for showing up in SERPS" - therefore, the website would not rank for "dentists in san francisco, ca". That is my definition of penalty (feel free to correct if you disagree). Thanks all & look forward to a fun, resourceful conversation on duplicate content for the other purposes outside of SEO. Cole
White Hat / Black Hat SEO | | ColeLusby0 -
Being penalized for unnatural links, determining the issue, and fixing the problem. What to do?
Hi all, A client has been penalised, having received the message in Google Webmasters last week, along with two more yesterday. It seems the penalty is for something specific: “As a result, for this specific incident we are taking very targeted action on the unnatural links instead of your site as a whole“. This is the first time I've had to deal with this so I'll be a bit layman about it The penalty, firstly, seems to be for the old domain, from which there is a re-direct to the current one. This redirect has been in place since Feb 2012 (no link building has been done for the old domain since then). In Webmasters, I have the old and new domains set up separately and the messages are only coming for the old (but affecting the new, obviously). I need to determine if it’s the old or new URL I’m being hit for, or would that even matter? Some questionable links I can see in WM: There is an affiliate for whom WM is showing 154,000 links (all followed) from their individual products listings to the client’s site (as a related product) but they’re linking to the new domain if that matters. Could this affiliate be an issue? There is also Updowner, which has added 2000+ links unbeknownst to me but apparently they are discounted by Google. I see a ton of recent directory submissions - right up until last week - that I am not responsible for. Could that be intentional spam targeting? I did also use a 3<sup>rd</sup> party link building company for Feb, March and April who ‘manually’ submitted the new domain to directories and social bookmarking sites. Could this be issue? For what kind of time-scale are penalties usually imposed - how far back (or how recently) are they penalising for? Ranking were going really well until this happened last Thursday. Will directories with non-followed links effect us negatively - one such one has over 2000 links. What is the most conclusive way to determine which are the poor, penalty-incurring links pointing to us? I know I now have to contact all the dodgy directories the site is now listed on to get links removed, but any and all advice on how to rectify this, along with determining what had gone wrong, will be most appreciated. Cheers, David
White Hat / Black Hat SEO | | Martin_S0 -
User comments with page content or as a separate page?
With the latest Google updates in both cracking down on useless pages and concentrating on high quality content, would it be beneficial to include user posted comments on the same page as the content or a separate page? Having a separate page with enough comments on it would he worth warranting, especially as extra pages add extra pagerank but would it be better to include them with the original article/post? Your ideas and suggestions are greatly appreciated.
White Hat / Black Hat SEO | | Peter2640 -
IP-Based Content on Homepage?
We're looking to redesign one of our niche business directory websites and we'd like to place local content on the homepage catered to the user based on IP. For instance, someone from Los Angeles would see local business recommendations in their area. Pretty much a majority of the page would be this kind of content. Is this considered cloaking or in any way a bad idea for SEO? Here are some examples of what we're thinking: http://www.yellowbook.com http://www.yellowpages.com/ I've seen some sites redirect to a local version of the page, but I'm a little worried Google will index us with localized content and the homepage would not rank for any worthwhile keywords. What's the best way to handle this? Thanks.
White Hat / Black Hat SEO | | newriver0