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Do banners pass link juice

Intermediate & Advanced SEO

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roberthseo last edited by

Hello there,

If we place an animated gif banner on a website will this pass link juice in the same way as if we just had a link?

Obviously the website would need to be "Follow"

Thanks

Robert
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KeriMorgret last edited by

Keep in mind that if it is a link that is paid for in some manner, the search engines want to see a nofollow on that link.
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WorldEscape last edited by

I agree with Andy. i do not see why they would not as long as the link is a "follow" .
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Andy-Halliday last edited by

I believe they do, check out this old article in section 3 they talk about banners and how they can be great from an SEO point of view: http://moz.com/ugc/becoming-a-double-threat-integrating-your-seo-and-affiliate-marketing-campaigns

There isn't really a lot out there about banners and passing links, but I know normal banners pass link juice so can't see why GIFs would not be any different.

Hope this is useful.
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