Creating Content for Semantic search?
-
Need some good examples of semantic search friendly content.
I have been doing a lot of reading on the subject, but have seen no real good examples of 'this is one way to structure it'. Lots of reading on the topic from an overall satellite perspective, but no clear cut examples I could find of "this is the way the pieces should be put together in a piece of content and this is the most affective ways to accomplish it".
**What I know: **
-It needs to answer a question that precludes the 'keyword being used'
-It needs to or should be connected to authorship for someone in that topic industry
-It should incorporate various social media sources as reference to the topic
-It should link out to authoritative resources on the topic
-It should use some structured data markup
Here is a great resource on the important semantic search pieces: http://www.seoskeptic.com/semantic-seo-making-shift-strings-things/ ,but I want to move past the research into creating the content that will make the connections needed to get the content to rank.
I know Storify is an excellent medium to accomplish this off page, but only gives no follow attribution to the topic creator and links their in.
I am not a coder, but a marketer and creating the backend markup will really take me out of my wheel house. I don't want to spend all of my time flailing with code when I should be creating compelling semantic content.
Any helpful examples or resources welcome.
Thanks in advance.
-
You're going to need to understand, at the bare minimum the following:
Next thing you know, Schema markup will encompass more aspects of the aforementioned. So prepare for that.
Keep up to date with the blog.
-
Thanks for the drilling down aspect Travis.
That will definitely gets me more specific on what needs to be done.
-
Unfortunately there aren't many instances of plug and play Schema markup. If reviews and recipes are your thing, there are a few WordPress plugins that may make your life easier.
But for the most part you have to understand that there are scopes, types and properties. Here's a link - scroll down beyond the More Specific types. Click the Microdata tag under Examples.
It's basically zooming in from a broad type. It's saying I'm a WebPage. Then it's saying I'm a WebPage and I have breadcrumb navigation. This particular breadcrumb pertains to books.
Okay, so this is a Webpage about Books... maybe. Let's get a little more specific. This is definitely about a book. Here's the cover image. The book is Catcher in The Rye.
Yeah? But what type of book? There are several kinds.
Well, this one is a paper back.
Oh. But who wrote it?
J.D. Salinger.
I've heard of that guy. What did people think about the book?
All of the ratings average 4 stars.
Oh yeah? How many ratings, weisenheimer?
3077, natch.
How much is it and can I get it now?
Fo sho, it's $6.99 and it's in stock.
I need to know a little more about it. I don't have a lot of free time.
No problem, it's 224 pages and written in English.
Is this a first printing?
Naw man, it was printed in May 1, 1991. Here's the ISBN number so you can check it out further.
So you can see that Schema can get pretty involved. It can also be pretty direct. It really depends upon what your application is. Hopefully that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I have an https page with an http img that redirects to an https img, is it still considered by google to be a mixed content page?
With Google starting to crack down on mixed content I was wondering, if I have an https page with an http img that redirects to an https img, is it still considered by Google to be a mixed content page? e.g. In an old blog article, there are images that weren't updated when the blog migrated to https, but just 301ed to new https images. is it still considered a mixed content page?
Algorithm Updates | | David-Stern0 -
How often should I update the content on my pages?
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help? All my Meta tags and page descriptions were updated over a year ago - do I need to update these too? We were ranking in the top spots for a good few years, but we're slowly falling 😞 Please give me any advice to keep us from falling even further. I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors. Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks 🙂
Algorithm Updates | | Lauren16890 -
Does cached duplicate content hurts seo by Google
If we have duplicate content or pages cached in Google which has been indexed months back, still it hurts the original pages? Old URLs with cache can be seen now in Google when we search for the same URLs.
Algorithm Updates | | vtmoz0 -
Links hovering at the bottom of a search result
Hey folks, Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc. http://imgur.com/DNXuyRW (also attached) Is this an SEO tool? How did they embed this into a search query? Thanks! Screen Shot 2015-06-08 at 12.04.43 PM DNXuyRW
Algorithm Updates | | Anti-Alex0 -
Ranking For Synonyms Without Creating Duplicate Content.
We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?
Algorithm Updates | | Fuel0 -
Ecommerce: How does having fresh content affect rankings
Hello, For an Ecommerce site, how does fresh content affect rankings? Meaning, fresh vs old content on the home page, category pages, product pages, articles. Thanks.
Algorithm Updates | | BobGW0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0 -
Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
80% of my site's organic traffic is coming through a resource that is only somewhat related. Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts? If this is the case, would putting the resource information into a sub-domain help to solve the problem?
Algorithm Updates | | tatermarketing0