Google Analytics Data
-
What tools can one use to audit a site to ensure that Google Analytics is capturing all the visits that we are getting?
TIA
Asif
-
Just make sure that you have Google Analytics tracking code on all pages of your site and if it is, it must be showing you the correct data. It is not possible that you have code available on all pages and its showing you the data of few pages while some other pages are flat.
Hope this helps!
-
I would suggest comparing the results you are seeing on GA to those in possibly SEMRush and also visits show in Moz Analytics and Webmaster Tools, this will hopefully give you a similar figure. Providing you have implemented GA scripts correctly and on all pages of your site I would imagine you are getting an already very accurate reading.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)
Hi Everyone, I'm sure many of you received the email from Google over the past few days with the subject line: [Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR). I hope I'm not alone in not knowing what exactly this whole notification was in regards to. I realize it's for Data but are we no longer able to pull stats from the past? If anyone has a "dumbed down" explanation for what this update entails, I would be very interested - I don't want to miss out on any important updates and info, but I'm just not grasping this content. Below is the full email in its entirety for those who are interested as well: Dear Google Analytics Administrator,
Reporting & Analytics | | MainstreamMktg
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).
Product Updates
Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.
Action: Please review these data retention settings and modify as needed.
Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers site shortly.
As always, we remain committed to providing ways to safeguard your data. Google Analytics and Analytics 360 will continue to offer a number of other features and policies around data collection, use, and retention to assist you in safeguarding your data. For example, features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization may prove useful as you evaluate the impact of the GDPR for your company’s unique situation and Analytics implementation.
Contract And User Consent Related Updates
Contract changes
Google has been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In both Google Analytics and Analytics 360, Google operates as a processor of personal data that is handled in the service.
• For Google Analytics clients based outside the EEA and all Analytics 360 customers, updated data processing terms are available for your review/acceptance in your accounts (Admin ➝ Account Settings).
• For Google Analytics clients based in the EEA, updated data processing terms have already been included in your terms.
• If you don’t contract with Google for your use of our measurement products, you should seek advice from the parties with whom you contract.
Updated EU User Consent Policy
Per our advertising features policy, both Google Analytics and Analytics 360 customers using advertising features must comply with Google’s EU User Consent Policy. Google's EU User Consent Policy is being updated to reflect new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consent from, end users of your sites and apps in the EEA.
Action: Even if you are not based in the EEA, please consider together with your legal department or advisors, whether your business will be in scope of the GDPR when using Google Analytics and Analytics 360 and review/accept the updated data processing terms as well as define your path for compliance with the EU User Consent Policy.
Find Out More
You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach, as well as view our data processing terms.
We will continue to share further information on our plans in the coming weeks and will update relevant developer and help center documentation where necessary.
Thanks,
The Google Analytics Team6 -
Query on Not Set In Product List Performance in Google Analytics
Hi All, I have query for given below screenshot-1. What is Not Set here? For column no. 2 only purchase and revenue showing other column blank why? I have properly implemented enhance ecommerce via tag manager. And my product list impression, clicks all working fine for all categories now I don't know from where I am getting Not set - Please check screenshot-2. So what is Not set here? Thanks! QcBGT OCrEp
Reporting & Analytics | | Arnold30 -
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
How to exclude IP from Google Analytic?
Hello Guys, I am admin of google analytic, i am trying to exclude traffic in google analytic from admin, view section then filter but not there is no button of save? Can anyone please help me? PFA of image. zOkvX1n.jpg
Reporting & Analytics | | devdan0 -
Google Analytics Events that lead to Goals (conversions)
Hello! I'm in the process of setting up Events in Google Analytics to track the performance of banner ads on our site. While that will take care of the action performed by the visitor (i.e. the click on the banner), it doesn't tell me if the visitor ultimately completed the form where the banner ad directs them (which is set up as one of out site's Goals). Once the Event is in place, will I be able to track the Goal conversions that it leads to? It's nice that Events will tell me which banner drove someone to the form, but if I'm not able to see if that Event led to a Goal conversion it seems like something will be missing. So, is this something that's already available within Goals or Events reporting, or is there an additional step I need to take? Thanks in advance for your feedback! Erik
Reporting & Analytics | | SmileMoreSEO0 -
Switching Google Analytics from Urchin to GA
I want to finally make the switch from Urchin to GA in Analytics, but the Google support page is no longer working (I realize I'm late to this so they likely took it down/moved it to where I can't find it). I've been searching on Google but can't find a straightforward guide to changing that won't disrupt my data. Anyone have a link to a working guide, or can you provide some guidance?
Reporting & Analytics | | Axios_Systems0 -
Google Analytics session update question
Hello, With reference to seomoz blog post - http://www.seomoz.org/blog/panda-24-and-analytics-session-update-rolled-out-simultaneously#jtc151292 , i would like clarification about the following - User searches Google for "Product Name" and clicks on your AdWords advertisement. User leaves site and searches a few more times, click on competition and comparing prices and features. User ultimately decides to with your product, Googles "Your Brand + Product Name", clicks your organic listing, and buys the product. This whole process takes less than 30 minutes. "Your Brand + Product Name" will appear in your organic keyword report with 1 visit. My question is whether "Product Name" will also appear in organic keyword report with 1 visit if the visitor is not signed in. ( as search won't be encrypted ) Thanks
Reporting & Analytics | | seoug_20100 -
Mobile and Google Analytics
As my mobile numbers are going up in Google Analytics I'm trying to figure out what phone runs what browser. I see that 93% of mobile users have Safari which I believe is iPhone, iPad and iPods. There is a 6% usage of "Mozilla Compatible Agent". What cell phone would this be?
Reporting & Analytics | | LabadieAuto0