Did The Last Google Algorithm Update, Hit sites with poor anchor text?
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My content is quite strong within my niche, so I ranked well, but last month my rankings plummeted. On closer examination and scrutiny I discovered my anchor text needed updating. Has anyone else seen this happening in the last four weeks?
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Thankyou Michael.
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This also depends strongly on your domain name and link portfolio. The latest addition to the penguin update slashed the rankings of exact match keyword domains and badly hurt sites with un-natural link portfolios.
It looks like one of the big factors that got hit is diversity of anchor text within back links. If the vast majority of your links had keywords and not the company brand, you more than likely got hit.
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