Moz shows an F grade and 0 keywords on a previously high ranking page - Please help

[Stubs]

Hi all,

Moz is showing an F grade and 0 keywords across all URL, Title, Meta, H1, Meta and IMG ALT.

My page has also dropped from 1st page rankings for numerous pages to 2nd and 3rd page.

The page I am talking about is: http://year13.com.au/10-highest-paying-jobs-you-can-get-without-a-degree/

The keywords/phrases we were previously ranking very well for are:

High paying jobs in Australia

High paying jobs

Highest paying jobs you can get with no degree

Etc Etc

I have also seen reduction in rankings on other keywords/ pages as well.

Does anyone know why this might have happened? And what might be happening?

Thanks in advance!

[Stubs]

Hi Marcus,

Firstly, thank you very much for taking the time to make such a detailed response to my question. I truly appreciate it!

I have a couple questions if you dont mind.

I noticed that another website that has clearly taken information from our article and is now ranking above us. Whilst they have made some changes, they have clearly significantly referenced from our article with no link or reference. I plan on getting in contact with them however I would like to know if you have experienced this or if you know of a way of letting google know?

Have a look for yourself, you will see they are remarkably similar and our article is much older: http://www.careerfaqs.com.au/news/news-and-views/10-high-paying-jobs-you-wont-need-a-degree-for/

Also, it seems that our authority for both page and domain seem to only increase very slowly even with large growth of traffic and social. Do you have any recommendations to get this boosted?

I have made all the changes you recommended, again thank you for sharing these. In regards to using H2 in the menu's etc. How do I go about fixing this? Is this something my developer will need to do?

Kind regards,

Will

[North_Studio]

Hey 'Stubs'!

First of all, good piece of content and good site.

Second of all, the Moz Keyword Tool is not perfect. It only will check general rules with the EXACT (ie. high is different than highest) keyword you put in. Try using the keywords 'high paying jobs', or 'highest paying jobs' when using the tool for this page.

It looks as if your entire site has dropped in rankings. You were ranking for 184 keywords in Aug 2014, and you are now ranking for 104 (SEMrush data - Australia). A major drop like that is likely due to an algorithm update or refresh (Panda 4.1), or a manual action (this is unlikely because rankings would have dropped further).

I see that this page is important to you, as it currently ranks for 59 of the 104 keywords your entire site ranks for (SEMrush data again). There is a chance to do some basic on-page optimization on it.

• Title Tag - good
• Meta description - good, but could include variation of keywords (high vs highest). Make sure to keep it enticing though.
• Alt tags - None of the images in the post itself have alt tags....add alt tags with keywords where appropriate.
• H-tags - I see that the site is using h2's for a lot of the formatting of menu, navigation and sidebar content which is not best practice and may not be helping. The title is set as the h1, and the jobs as h2's, which is good.
• Content - the content is good! However, you could include more variations of the target keywords on the page. Not to the point if effects the way it is read of course, but there is room for adding additional variations of the page.

Overall the content is good, but the pages outranking you also have good content > https://www.google.com.au/?gws_rd=ssl#q=high+paying+jobs+in+australia. The fact that it IS good content is the only reason it is still on the home page for that search. If you look at basic metrics like page authority and domain authority everyone on that first page has higher authority than you (DA: 13, PA: 24). I can see that your site is only about 2 years old (at least the domain is), so that's clearly a contributing factor and gives you a disadvantage.

I would recommend doing some basic on-page optimization, and try to get some increased traffic by sharing it on social media.

As for the rest of the site, keep creating great content and your authority will slowly climb.

Hope that helps!

• Marcus

[Andy.Drinkwater]

My page has also dropped from 1st page rankings for numerous pages to 2nd and 3rd page.

When did you notice this started to happen? I ask because there was a Panda refresh on the 23rd September, and it is possible you have been caught in this.

Outside of penalties, it is hard to say with any degree of certainty, just what has been going on. It could be anything from new on-page content being objected to, to negative SEO or a poor link-building campaign.

-Andy

[max.favilli]

What was your moz page grade in the past?

And what about fixing the issues signaled by moz page grading as first thing?

These can be helpful:

http://backlinko.com/on-page-seo

http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization