What does Mozcape actually do and what types of businesses use it?
-
I'm making an effort to use more of the Moz tools, but some I really don't understand...Mozcape would be chief on that list. What does it do exactly and for what purpose? I read the API Wiki, but it sounds to me a lot like Open Site Explorer...but complicated...so I assume I must be missing something or why build the thing?
Also, do local businesses even use this or is this more for national e-commerce sites?
Thanks,
Ruben
-
Alright, so I don't particularly think I need to be using this for my purposes, but thank you all for clarifying this issue for me. I greatly appreciate it! Special thanks to Chris and Leslie who continually help me out. I especially appreciate your consistent help!
Best,
Ruben
-
No, I haven't. I will!
Thanks!
-
Ruban,
Mozscape is the pool of data Moz compiles on a monthly basis via the following method:
Starting with the top 10 billion URLs with the highest MozRank obtained from the previous month's index, they crawl the web from the top down until they've crawled 90,000,000,000 pages.
In addition to the data gathered during the crawl (links and urls), Mozscape also includes "intelligent metrics" such as MozRank,MozTrust, Domain Authority, and Page Authority that Moz calculates based on the results of its crawl.
The Mozscape API is the service that allows Moz customers access to that raw pool of data and metrics in order to subsequently customize applications that make use of it (for themselves or for their own clients).
Have you read these yet?
-
Mozscape is the crawler that crawls and gives you the Moz rank, Page authority, Domain authority etc. It is used in both Site Explorer and in the Moz Toolbar browser ad on. Like Lesley said they provide a API that allows you to create your own applications based on this crawl data.
-
From my understanding Mozscape is the API for Open Site Explorer. You can build widgets with the Mozscape API if you wanted to offer the information in the Mozscape index to your clients. One example I can think of off my head is nibbler.silktide.com I am pretty sure they use link data from Mozscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use location in keywords in a campaign?
We're setting up 25 campaigns for clients and many of the keywords in each are identical. Rather than creating a keyword with a specific location for each client (pool builder san francisco), would it be more effective to use only "pool builder" as the keyword and then set the location for the San Francisco area? I'm concerned that we are going to run out of our keyword allotment since many of our clients have multiple locations.
Moz Pro | | getsmartgroup0 -
Schema markups code generator for local business?
Hi there, We'd like to add Schema markups to our site pages: business locations, services, blog, reviews, contacts, portfolio. Is there a clear list of possible fields for local business?
Moz Pro | | Ryan_V
Is there generator for where you can just type the necessary field and get the code? Thanks0 -
In alt tag of a image can we use #hashtag or domain.com ? Is that good SEO or not allowed ?
Some of the Google Search shows a title has a hashtag of an article, which contain keyword and while tweeting them, the title which has a hashtag automatically very good used for getting traffic to the blog. And other one, can we use the hash tag inside the alt attribute ? Or our domain name with .com in it. Like Google.com or #Google ?
Moz Pro | | Esaky0 -
Using Your 50 Monthly SERP Analysis Reports
Hi. I've been running analysis on a variety of keywords for a few of our clients and am noticing I'm going through our 50 monthly full SERP Analysis Reports pretty quickly. While SEO is only a fraction of what we do, I know there are large SEO shops out there that must run a tremendous amount of analysis each month. If you're running such analysis routinely, how do you manage with only 50 full SERP Analysis Reports each month? How do these reports fit into your workflow? Thanks a lot. David
Moz Pro | | WiredImpact0 -
'Appropriate Use of Rel Canonical', Critical Factor but appears correct on page
Hi, Trying to get the following page ranked unsuccessfully.... http://www.joules.com/en-GB/2/Collections-Quilted-Jackets/c01c02.r16.1 Instead a product page is being ranked, shown below.... http://www.joules.com/en-GB/Womens-Quilted-Jacket/Navy/M_HAMPTON/ProductDetail.raction When I run the on page report card it advises that the Rel Canonical tag needs to point to that page, but we have checked and it looks to be doing that already. Has anyone else had an issue like this? Thanks, Martin
Moz Pro | | rockethot0 -
Using the 'Organic Traffic Data ' feature.
I don't have access to the clients Google Analytics Password. Can you set it up without being redirected to Google webmasters? Is there a way to insert a simple code into the website and then have SEOmoz double check the code? Thanks so much
Moz Pro | | Robin_Jennings0 -
Can you please guide me how to use Blogscape for Social Media Monitoring?
Please provide me with the complete details of How to use Blogscape for Social Media Monitoring?Can you also provide the Video Tutorial if any for the same? Awaiting your Reply at the earliest. Regards, Prashakth Kamath
Moz Pro | | 1prashakth0