Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How "Top" or "Best" are considered when in front of keyword
-
I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for.
For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ?
I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution.
I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best"
-
That about liability is what I should think of. About on-page, I actually didn't use it anywhere except in title of tags on some pages with short title tag and it is still ranking good for those keywords even without any single mention of "top" or "best"
Anyway, thanks for response. Will try to get some links from bloggers' top lists
-
Then I suggest checking out Rand Fishkin's blog post about the "perfectly" optimized page for a keyword.
I do caution about making "top" or "best" target on-page keywords, except in testimonial, as there might be liability issues or competitors could possibly turn you in for fraudulent marketing, depending how fierce your industry is.
-
Thanks for your answer. Although your answer is perfectly right and that will give a lot more value I would like to know a bit more about onpage aspects. So how smarter google is now when that is in case. I suppose as semantic search will be deeper by time it will be a bit more easier to rank for it.
-
Instead of focusing on changing your content on the site, "best" and "top" are typically more PR-related or review driven. It'd make more sense to focus on say getting into lists from bloggers, local publications, etc., in their list of "top restaurants" in your area. Also playing the awards game. And then work on customer reviews. If you want to optimize the content, putting customer testimonial on your site could be a more powerful signal that the restaurant is actually the "best" instead of the company copy saying that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing
Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.
On-Page Optimization | | NewVape0 -
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
My target keyword is "moringa powder" but my product title is "moringa ultimate original powder". Is this a problem?
The focus keyword is "moringa powder". The product title and default H1 tag is "moringa ultimate original powder". The url also has "moringa ultimate original powder". Yoast is saying the keyword does not appear in the url or any subheadings. So should I change the product title and url to Original Ultimate moringa powder or is having them separated ok? https://greenvirginproducts.com/product/moringa/150-gram-moringa-ultimate-original-powder/ Thanks
On-Page Optimization | | Jeremy-Marion0 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Exact keyword match for meta title and h1 what is best practice?
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on. Eksample. When I do a research with google AdWords the keyword tool shows me: 260 monthly searches for house for rent Hua Hin 140 monthly searches for Hua Hin house for rent 70 monthly searches for House for rent in Hua Hin The first two includes the exact same 5 words while the last one includes the stopword "in". That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my: a)meta titles b)H1 I feel I get better sentences often by reordering the keywords etc. “Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin” Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)? Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property? My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
On-Page Optimization | | nm19770 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
Rel="canonical" on home page?
I'm using wordpress and the all in one seo pack with the canonical option checked. As I understand it the rel="canonical" tag should be added to pages that are duplicate or similar to tell google that another page (one without the rel="canonical" tag) is the correct one as the url in the tag is pointing google towards it. Why then does the all in one seo pack add rel="canonical" to every page on my site including the home page? Isn't that confusing for google?
On-Page Optimization | | SamCUK0 -
Impact of removing category sidebar with keywords?
Our site (a niche financial publication: insideARM.com) requires some more room in the sidebar. We're considering removing the categories (we call them topics) sidebar block, or cutting down the number of items displayed within it. My concern is that we'd be removing a direct link to landing pages for important keyword terms from our most powerful page (the index). Sure, we have the terms listed in the footer, but I am worried that the position change will lower the value of the links. Our users don't really use these links for navigational purposes, which is why it comes up as a potential removed item. Am I wrong to worry about this? Would we be crippling our category pages by doing this?
On-Page Optimization | | insideARM0