Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How "Top" or "Best" are considered when in front of keyword
-
I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for.
For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ?
I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution.
I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best"
-
That about liability is what I should think of. About on-page, I actually didn't use it anywhere except in title of tags on some pages with short title tag and it is still ranking good for those keywords even without any single mention of "top" or "best"
Anyway, thanks for response. Will try to get some links from bloggers' top lists
-
Then I suggest checking out Rand Fishkin's blog post about the "perfectly" optimized page for a keyword.
I do caution about making "top" or "best" target on-page keywords, except in testimonial, as there might be liability issues or competitors could possibly turn you in for fraudulent marketing, depending how fierce your industry is.
-
Thanks for your answer. Although your answer is perfectly right and that will give a lot more value I would like to know a bit more about onpage aspects. So how smarter google is now when that is in case. I suppose as semantic search will be deeper by time it will be a bit more easier to rank for it.
-
Instead of focusing on changing your content on the site, "best" and "top" are typically more PR-related or review driven. It'd make more sense to focus on say getting into lists from bloggers, local publications, etc., in their list of "top restaurants" in your area. Also playing the awards game. And then work on customer reviews. If you want to optimize the content, putting customer testimonial on your site could be a more powerful signal that the restaurant is actually the "best" instead of the company copy saying that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang Errors 404 vs "Page Not Found"
For a websites that differ between catalogs (PDPs) what hreflang error causes the least harm? Obviously the best solution is to only have hreflang for shared products, but this takes more work to implement. So when no identical product exists... 1. Hreflang points to 404 or 410 error. 2. Hreflang points to 200 status "Page Not Found" page. This obviously has the additional issue of needing to point back to 100+ urls. I want to avoid having Google decide to ignore all hreflang due to errors as many correct urls will exist. Any thoughts?
On-Page Optimization | | rigelcable0 -
Breadcrumbs keyword repeats
Hi I have a client project who's developers platform is populating the category part of the breadcrumbs with the header tag. Â Since these include the pages primary target keywords/phrase they are being repeated in the breadcrumbs increasing the keyword/phrase count on the page as well as repeating/duplicating the sentence. Can this cause problems ? or not because Google knows its not part of the page content/body copy (because its a breadcrumb) ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Need I add rel="dofollow" or not?
Hello, My website is http://www.vietnamvisacorp.com is using the href links without meta tag rel="dofollow" such as I am using . Should I put ref="dofollow" in this: Thank you!
On-Page Optimization | | JohnHuynh0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?
I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger
On-Page Optimization | | inlinear0 -
Best Way to Use Date in Title
Hi, I do most of the current copy for our blog which you can find here http://appointedd.com/blog/ I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week. Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts? Thanks in advance!
On-Page Optimization | | LeahHutcheon0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0 -
Does keyword at the very front of meta description have impact?
I know that it is important to have your primary keyword target as the first word or two words of your title tag. Â But what about your meta description tag? does it matter where they keyword is in the description tag? Â I see a lot of other sites stuffing their keywords right at the front of the description tag and it looks somewhat unnatural. Â What's your take? do you put the primary keyword as the first word or two words of your description tag?
On-Page Optimization | | A Former User0
