Company name in title tags for lesser known brands - yes or no?
-
Hi Mozzers
I read an interesting post over on Authority Labs this morning about title tag length and how Google changes the way they are displayed. The author Brian advises that, "if you want your title tag to remain unchanged, it's worth making sure that you're staying within the 50-59 character window and that your titles fit with the content of the page".
This got me thinking...
Given the limited amount of title tag characters that are now shown in the SERPs, I find it difficult to include a primary keyword, secondary keyword and the company name. So, if you're a lesser known brand is it worth sacrificing your company name in the title tags of deeper pages for a secondary keyword to help with rankings, or even a special offer to grab a users eye in the SERPs?
What are people's views on this?
Thanks
-
Hi Marcus
Thanks for the reply.
Yeh I think you're right in that it needs to be reviewed on a case by case basis taking into account the goal of the page.
Off topic: Just checked out your latest blog post (cracking post btw!),clicked through to the kwfinder tool out of interest and the keyword data it returns for UK searches appear to be American? Have you tested the tool yourself? Do you find the same problem as me? Feel free to reply to me on Twitter given it's noting to do with this Q & A thread
Cheers!
Anthony
-
Hey Anthony
I am not sure there is a 100% consistent answer here. I like to use the company name / brand in the page title as it helps to build recognition. That's not to say some pages would not work better with the title tag being used to promote a specific offer. I am thinking landing pages, lead gen pages etc.
I would think very standard pages would benefit from the branding; blog content benefits from the branding; offers, landing pages, lead gen pages etc may work better with a deal.
As ever, needs to be reviewed on a case by case basis but certainly room for both approaches.
Hope that helps
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords for product title
Hi, I am trying set the product title for my product that I sell online, I have more than 300 products, I am now doing keywords research, any suggestion of the monthly search volume I should aim for each keyword? I just started and selling engagement rings
Intermediate & Advanced SEO | | up8772910 -
Why is our noindex tag not working?
Hi, I have the following page where we've implemented a no index tag. But when we run this page in screaming frog or this tool here to verify the noidex is present and functioning, it shows that it's not. But if you view the source of the page, the code is present in the head tag. And unfortunately we've seen instances where Google is indexing pages we've noindexed. Any thoughts on the example above or why this is happening in Google? Eddy
Intermediate & Advanced SEO | | eddys_kap0 -
Would adding and abbreviation to a title hurt?
I have been trying to figure this out- https://moz.com/community/q/what-should-i-do-with-old-e-commerce-item-pages I added n/a to the end of the page titles so I could figure out how these pages were performing. Since I added them my organic traffic has seemed to have dropped. It has only been a few days so maybe it is an anomaly. Everything else has stayed the same, would this cause an organic traffic drop?
Intermediate & Advanced SEO | | EcommerceSite0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
How to find a good seo company?
Hello there, Can anyone recommend how to go about finding a good seo company?
Intermediate & Advanced SEO | | edward-may0 -
What has a better chance of ranking alongside my main site for my company name, a subdomain or new domain?
Hi Moz, Do search engines really treat subdomains as separate domains in this regard? Or are we more likely to get more real estate on the first page with a new domain? Our goal is to have our main site and this new subdomain or domain ranking in positions 1 and 2 for our company name. This is going to be a careers site/portal. Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Repeat name and location in URL or no ?
in this url www.stjeromemitsubishi.ca, is it a good thing to repeat the name and location in the url but with ''-''sign between? ex: www.stjeromemitsubishi.ca/partsandservice/stjerome-mitsubishi-contact.aspx
Intermediate & Advanced SEO | | DavidPilon0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0