Company name in title tags for lesser known brands - yes or no?

[Tone_Agency]

Hi Mozzers

I read an interesting post over on Authority Labs this morning about title tag length and how Google changes the way they are displayed. The author Brian advises that, "if you want your title tag to remain unchanged, it's worth making sure that you're staying within the 50-59 character window and that your titles fit with the content of the page".

This got me thinking...

Given the limited amount of title tag characters that are now shown in the SERPs, I find it difficult to include a primary keyword, secondary keyword and the company name. So, if you're a lesser known brand is it worth sacrificing your company name in the title tags of deeper pages for a secondary keyword to help with rankings, or even a special offer to grab a users eye in the SERPs?

What are people's views on this?

Thanks

Anthony

[Tone_Agency]

Hi Marcus

Thanks for the reply.

Yeh I think you're right in that it needs to be reviewed on a case by case basis taking into account the goal of the page.

Off topic: Just checked out your latest blog post (cracking post btw!),clicked through to the kwfinder tool out of interest and the keyword data it returns for UK searches appear to be American? Have you tested the tool yourself? Do you find the same problem as me? Feel free to reply to me on Twitter given it's noting to do with this Q & A thread

Cheers!

Anthony

[Marcus_Miller]

Hey Anthony

I am not sure there is a 100% consistent answer here. I like to use the company name / brand in the page title as it helps to build recognition. That's not to say some pages would not work better with the title tag being used to promote a specific offer. I am thinking landing pages, lead gen pages etc.

I would think very standard pages would benefit from the branding; blog content benefits from the branding; offers, landing pages, lead gen pages etc may work better with a deal.

As ever, needs to be reviewed on a case by case basis but certainly room for both approaches.

Hope that helps

Marcus