Hiding body copy with a 'read more' button
-
Hi
Whats the consequences of hiding half of the lovingly crafted body copy/written content (good quality modern version of what we used to call seo text) i have written for a clients main site sections and then having a 'read more' button to reveal ?
I have written 500+ words for each page but client wants to reduce word count displayed since thinks looks too 'wordy'!
I know that this is possible and used to be fine if done in a manner that was still crawlable, is this still the case ?
Cheers
Dan
-
Hi Dana
i did tell the devs to do as you recommended (CSS divs etc) but they just replied saying they did it through javascript instead, but should be ok since on page load the text is defaulting to show. Do you think that would be ok or inadvisable to use java at all as i have also heard elsewhere ? (there has been a drop in rankings since they did this so i'm thinking not ?
All Best
Dan
-
really !? i see it as other way round. SEO text short an kw stuffed and currently long 3-400+ highly descriptive and good quality content copy that includes kw simply by virtue of the being descriptive and useful
-
Old fashioned SEO text would be loads of copy per page. A short paragraph explaining things for the user should be sufficient in most cases.
-
i thought pages needed loads of good copy 500+ words ideally ? instead of old fashioned seo text
-
Probably won't hurt, but won't help either. Could be seen as spammy if you ever had a manual reviewer from Google go over your site. 500+ words per page is overkill.
-
You are welcome Dan!
-
many thanks Dana
-
Hi Dan,
Yes, if you accomplish this with CSS and collapsible/expandable
tags it's totally fine. It's understandable why from a design standpoint it might be much more attractive to have a page with less words on it. Justin Taylor (@justingraphitas) actually did a bang-up job in a Mozinar on designing for SEO that discusses this exact topic: http://moz.com/webinars/designing-for-seo
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content that's behind CSS..
For content that's been loaded onto the page.. but it requires a click for it to be revealed.. as in a slider, or a tab, to save space or for a page's organization.. what are your thoughts on Google counting or weighting this content? It would make sense for Google to give it partial or no weighting as if Google attributes the content to being there, its confusion for the user to land on the page and have to find it/click around to find it.. Sorry if this is an obvious question to SEOs.. I've always assumed as long as it was loaded, it'd be mostly counted.. but I'm beginning to doubt my assumption. Thanks!
On-Page Optimization | | speedcommerce0 -
Timeline on Moz's About Page
There has been a lot of talk about improving “About” pages on websites as of late. Moz actually has a really interesting About page, which includes a timeline. Are there any recommended WordPress plugins that can achieve a similar timeline effect?
On-Page Optimization | | VicMarcusNWI0 -
Telling Google SERP's my correct currency.
Hi, I'm having a problem with Google SERP results showing my currency as USD, when it should be CAD. An example of a page with this problem is - http://www.absoluteautomation.ca/fgd400-sensaphone400-p/fgd400.htm - can anyone see where Google is getting USD from on there? I don't see it anywhere in the coding. Thanks in advance!
On-Page Optimization | | absoauto0 -
How can you activate the 'Results From' internal search bar on Google SERP?
Hi There, I am hoping someone can advise me on getting the 'Results From' sitelink to display for my site on the Google SERP? I have searched far and wide for the answer with no luck. I'd really appreciate your advice. Thanks! Internal_Search_Google_SERP_zps75a5383e.jpg
On-Page Optimization | | tmg.seo0 -
Short URL's vs Optimised URL's
Howdy Mozzers! What are your thoughts on short URL's vs Optimised URL's. For example if a website currently sells wood furniture and wants to target the keyword "Wood Furniture For Sale", which URL would be preferable: Short URL: www.domain.com/wood-furniture Optimised URL: www.domain.com/wood-furniture-for-sale The website also uses facet navigation and selected attributes are added in a fixed order sequence after the category. For example if Cane is selected as wood type: Short URL: www.domain.com/wood-furniture/Cane Optimised URL: www.domain.com/wood-furniture-for-sale/Cane Which one do you prefer (between the short URL and optimised URL) and why? Cheers! MozAddict
On-Page Optimization | | MozAddict0 -
Duplicate Content for Men's and Women's Version of Site
So, we're a service where you can book different hairdressing services from a number of different salons (site being worked on). We're doing both a male and female version of the site on the same domain which users are can select between on the homepage. The differences are largely cosmetic (allowing the designers to be more creative and have a bit of fun and to also have dedicated male grooming landing pages), but I was wondering about duplicate pages. While most of the pages on each version of the site will be unique (i.e. [male service] in [location] vs [female service] in [location] with the female taking precedent when there are duplicates), what should we do about the likes of the "About" page? Pages like this would both be unique in wording but essentially offer the same information and does it make sense to to index two different "About" pages, even if the titles vary? My question is whether, for these duplicate pages, you would set the more popular one as the preferred version canonically, leave them both to be indexed or noindex the lesser version entirely? Hope this makes sense, thanks!
On-Page Optimization | | LeahHutcheon0 -
Is thumbnail text crawlable/lists of product names considered as normal copy in terms of keywords?
On a page that lists products (thumbnail text repeating the same word when you sell variations of the same thing) and also has copy at the bottom, are the product names crawlable? Is it better to avoid repeating the keyword in the copy? Can you get penalised for it?
On-Page Optimization | | LawrenceNeal0 -
Are Title meta tag keywords case sensitive'
Hi! One of the fixups that SEOmoz analysis reports is that my main keyword isn't part of the page title. The problema is that the keyrord is there but in uper case while i introduced a lower case keyword for analysis (see the example). BEAUTY (it's in the page title) beauty (that's the keyword i'm analysing) Regards, OV
On-Page Optimization | | ovieira0