Confused about the link metrics showing up in MOZ & OSE
-
For my campaign "itelligence Applications" which is for site itelligencegroup.com/uk/ - MOZ seems to be giving me different stats on links, depending on which tab I look it in the Link Analysis section. Then when I look at OSE, the numbers are totally different again, not just a little bit different.
Example: In MOZ Link Analysis, on the "inbound links" tab, it says there are 129 Root Domains and 6832 Total External Inbound Links.
If I then look at the Competitive Metrics screen, it says there are 46,284 external followed links and 240 total linking root domains.
If I then go to OSE for the same site, it says there are 14 Root Domains and 686 total links.
I have no idea why these numbers vary so much or how to even report them to my client.
Am I missing something here? Any help would be gratefully received!
Maureen
-
Thanks very much for getting back to me, Jordan. Yes it does clarify and I hadn't realised I could toggle between domain & subdomain like that. It makes sense now!
Have a good weekend
-
Hi Maureen,
Thanks for reaching out, and sorry for the confusion! This is a tricky one! All of this information is pulled from the same source; it's just being reported in slightly different ways. This campaign is set up to track the subfolder itelligencegroup.com/uk/, which is totally fine, but is also the source of the confusion :).
In Competitive Metrics, you have the option to toggle between domain and subdomain (http://screencast.com/t/aguINJ3OlFCA). If you switch to subdomain then you'll see that your results realign with the numbers in your Link Analysis section.
Then for OSE, you can see 14 root domains linking to the subfolder itelligencegroup.com/uk/, but if you add that to the 115 linking root domains for intelligencegroup.com you get the full 129! It's just displayed in this way because of the geo-locating redirect associated with the root domain for this site which makes for some funky link reporting.
I hope this helps to clarify the data a little bit! Feel free to let me know if you have any further questions! Thanks, and have a wonderful day!
Cheers,
Jordan - Moz Help Team
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to remove these spammy links
I've noticed that my website's spam score has increased recently, and upon further investigation, I found some spammy links pointing to my site. and my website www.fastlandoffer.com Moz Smap Score is 16
Link Explorer | | FredericoSeo
5 I haven't engaged in any spammy tactics, so I'm not sure how they got there. Does anyone have any tips or suggestions on how to effectively remove these spammy links from my website and improve its overall credibility and search engine rankings? Any insights or experiences would be greatly appreciated! Thanks in advance!0 -
Give a Solution my DA is not increasing and not index my backlinks in MOZ??
DA of my site is not increasing. It seems like Moz is not indexing my backlinks. Multiple backlinks of my site [ Tech Spotty ] is not indexing in Moz that is why DA is not increasing. Backlinks of my site have indexed in both Ahref and Semrush both not showing in Moz. DR has increased to 51 but DA is still 7. If anyone has the solution please let me know.
Link Explorer | | fbowable1 -
Why Moz Link Explorer is showing wrong data?
Hi everyone. I am using Moz Link Explorer to find relevant links from competitors and when I narrow it down to Link Type: Follow Status: Active I get the list. All good here... BUT ... Inspecting the actual link on the page there is a no=follow attached to it. Is this feature still working properly on the new Link Explorer or is a bug? Thanks!
Link Explorer | | Sorin_T0 -
Drop in DA and PA and lost a load of links
Hi Mozzers, I just check a site in OSE and while the inbound domains are up the total links have dropped and therefore DA and PA. How can I find which links have gone. I'm assuming a domain passing 1000's of links has either gone down or broken the link - can I use the ISE tool to fine which links have been recently broken? I know there is just discovered for new links. If not can you recommend a tool please. Thanks
Link Explorer | | Bush_JSM0 -
No link to Open Site Explorer from Campaigns tracked keywords?
Hi there, The Guide to tracking your keyword rankings in Moz Pro states that "Click on the keyword to analyze it, the URL to be taken to that page in Open Site Explorer or the Optimize link to get a Page Optimization Score with recommendations.". But my URLs all target to the specific page on my site. I figure it would be nice to dive deeper in analysing specific pages, using Open Site Explorer Is just the link with Open Site Explorer broken, or is the Guide out of date? Thanks, Arnout
Link Explorer | | BentoPres1 -
How do I fix 885 Duplicate Page Content Errors appearing in my Moz Report due to categories?
Hi There, I want to set up my Moz report to send directly to a client however there are currently 885 duplicate page content errors displaying on the report. These are mostly caused by an item listed in multiple 'categories' and each category is a new pages/URL. I guess my questions are: 1. Does Google see these as duplicate page content? Or does it understand the categories are there for navigation purposes. 2. How do I clear these off my Moz report so that the client doesn't panic that there are some major issues on the site Thanks for your advice.
Link Explorer | | skehoe0 -
Moz's Spam Score - WWW v Non-WWW
Given that going with a www or non-www TLD is a coin-toss in Google's eyes, I'm curious as to how this relates to Moz's spam score (if at all)? Specifically, we've got a client who has several sites across a number of industry verticals, and for some of them, the www and the non-www versions of their websites are both in play (sigh). Obviously we'll sort that out shortly, but my question is why, when we put both TLDs into Open Site Explorer does the www and the non-www version of the sites get different spam scores? With some of their sites (www v non-www) the difference in the spam score might be a 2 for the www v a 3 for the non-www. But in others it might be 0 for the www v 8 for the non-www! And it's unclear which one is the 'real' spam score, as there seems no rhyme or reason to the results. Anyway, any thoughts from the room would be appreciated.
Link Explorer | | SEO-NS0 -
Why doesn't my site show up in Moz Site Explorer
I started this website about 2 months ago, www.guyetteroofing.com. I know it still needs a lot of work, but I can't find any information on it on the site explorer tool.
Link Explorer | | billyguyette1