301 Redirect? How to leverage the traffic on our old domain.
-
I've seen multiple questions about this but there's a few different answers on ways to approach it. Figured I'd personally ask for our situation. Any advice would be appreciated.
We formed a new company with a new name / domain while at the same time buying an existing company in our industry.
The domain and site of the company we acquired is ranking for some valuable keywords and still getting a significant amount of traffic (about half of what our new site is getting). A big downside has been, when they moved that site to a different server, something happened to where the site became uneducable so it's full of bad pricing and information. Because of that, we've had a maintenance page up for a little bit because it was generating calls to our sales team (GOOD) but the customer was having seen incredibly incorrect information (BAD)
Rather than correcting those issues or figuring out why the site is un-editable, we just want to find a way where we can leverage that traffic and have them end up at our new site. Would we 301 redirect the entire domain to our new one? If we did that would the old domain still keep the majority of it's page rank?
-
301 the domain over to capitalize fully but it sounds like you might want to keep both sites active.
If you have content that you want to move over or is ranking, be sure to create separate 301 from the old url to the new url. The page that receives the 301 will benefit from that. In many cases, the new url will rank in the place of the old one.
If they have pages that have great backlinks (like an about page or products page) but you don't really want to move them over and want to just delete them, then just 301 those urls to relevant urls on your site and you will benefit from their links.
Hope that helps! Good luck!
-
Check the serve access permissions in the hosting server. Read only might be the reason the site is un-editable. Change the access permissions and see.
When it comes to 301 redirection 1-1 mapping is the best method. It takes 1 week for the changes to be impacted. After a week the keyword positions of the old website will be retained with the new website. There can be a slight drop in the traffic.
-
Hi HuskyCargo,
Could be the best chance that you have to leverage the traffic from the old site is a 301 redirect.
Forger about Page Rank, is dead you can find out the information in this 2 sources: https://www.youtube.com/watch?v=-GlxLlpm3Ew#t=16 and searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277.
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce replatforming and redirects - how much traffic will I lose?
Hey there,I'm looking to hear your experiences in regards to replatforming an ecommerce store and SEO impacts.My company is analyzing the impacts of switching from Magento Entreprise to Shopify Plus. Some background info : 900k sessions / month 52% of sessions coming from SEO Multilingual store : half of traffic is French, half is English 945 domains linking to us, according to search console Competitive industry (retail) Moving to Shopify would force us to do two things: Redirect all category pages, brand pages and product pages. Shopify forces a specific URL structure for these pages that is different from our current one. Redirect the English section of the site to a subdomain (https://en.example.com/...). Have multiple stores on Shopify can't be done on the same domain. I'm especially afraid of the impact of moving the English section to a subdomain. I feel it would lose most of the domain authority - most backlinks go to the website root so very few will be redirected to the subdomain.Even if we spend a lot of time doing redirections, do you think the traffic will significantly suffer? Do you have stats to share on a similar migration you would have done, or other insights?Thanks a lot!
Intermediate & Advanced SEO | | Cheebee1540 -
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Penalty after 301 redirect?
We run a training center. We had 1 main website and 2 dedicated websites to certain themes. The 2 dedicated websites are older and the main website is about 6 months old. The 2 dedicated websites had a top 5 ranking for their most important keywords. 2 weeks ago we imported all the content from the dedicated websites into the main website. Then immediately after we did a perfect 301 redirect of these websites to the main website. 2 SEO companies checked it for us and so I'm very sure this is done right. Google immediately caught this up and gave the main website a boost. We where in the top 10 for many important keywords for 1 week. The next week all our rankings dropped. We only have a top 50 ranking for 10 keywords. Before it was 75 keywords in the top 20. Do you know what could have caused this? Any suggestion, thought, ... is welcome!
Intermediate & Advanced SEO | | wellnesswooz0 -
301 redirect rule
Hi there, I have a website that has hundreds of links with a "question mark" at the end of URLs. For example: http://www.domain.com/directory/page.html?
Intermediate & Advanced SEO | | iQandil
http://www.domain.com/directory/another-directory?
http://www.domain.com/directory/yet-another-directory/? I'm want to place a wildcard redirect on the .htaccess file but don't know what exactly to add. Ideally I want the URLs above to be: http://www.domain.com/directory/page.html
http://www.domain.com/directory/another-directory/
http://www.domain.com/directory/yet-another-directory/ Any help is most appreciated. Thanks
Issa0 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
Is using frameset to usurp PR from an old domain okay?
I have a competitor who leapfrogged in Google SERPs after they purchased a domain that was let let go by a related authoritative organization and used it to redirect traffic from it to their website using frameset code. Is this a legit practice? Is this blackhat SEO? Here's the entirety of the code from the retired domain: <html> <head> <title>www.competitors-website.com title> <META name="description" content="www.competitors-website.com"> <META name="keywords" content="www.competitors-website.com"> head> <frameset rows="100%,*" border="0"> <frame src="http://www.competitors-website.com" frameborder="0" /> <frame frameborder="0" noresize /> frameset> html>
Intermediate & Advanced SEO | | Linesides0 -
How do I go about changing a 302 redirect to a 301.
Hello Friends! Thanks for viewing my question. Ok,My question today is How do I go about redirecting a 302 link to a 301 link. I understand the benefits of doing this as far as link juice and how the Search Engines views the two Re-Directs. I am wanting to know where I would start to do this. Thank you in advance for any help or suggestions!
Intermediate & Advanced SEO | | FrontlineMobility0