How to Combine the Moz Keyword Difficulty Tool with Google Keyword Planner for LOCAL (city/town) Results
-
Hi there,
I wish that Moz would show local (city/town) results in their Keyword Difficulty Tool. But they don't, so here's my question:
I'm trying to rank for keywords "interior design" in a local geographic area in the US. When using Google KWP, I'm selecting all the towns I want to rank in, and searching against the keywords INTERIOR DESIGN. The search volume appears to be approx. 370 a month. What I'm not sure about is whether I should instead (or in addition to), be searching for INTERIOR DESIGN (CITY), and leaving the geographic selection as US. What is most accurate?
OR...should I search for INTERIOR DESIGN (CITY) in Moz's Keyword tool?
How do you guys do it?
-
Hi Donna...I'm very tardy with my reply but wanted to thank you for your help. I'm glad I'm not missing any glaring actions for local SEO. Thanks for the links...very helpful. If someone comes out with a good local SEO tool they'll make a killing.
-
Lulu,
You ask a really good question. How to do local keyword research is a question that comes up time and again in local circles. Bottom line is that while there are a bunch of keyword research tools out there, none are aimed specifically at helping achieve your goal. Moz's tool is no different. So my answer is not to recommend a specific tool, but rather to suggest you take a look at a couple of source of really helpful how-to information from Moz and Bright Local.
(1) Someone else asked a similar question on Moz back in May 2014. Miriam Ellis, a Moz staffer, gave an excellent answer. Check it out!
(2) Bright Local published a how-to article with some really helpful tips and tricks in July of this year - http://www.brightlocal.com/2014/07/22/effective-local-keyword-research/. It's well worth reading.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I know which keywords to track in my MOZ Campaigns?
Good morning Mozzers from the London, England. This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?" I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic. I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank. Any guidance on this dilemma would be hugely appreciated, Kindest regards Ben
Moz Pro | | Bendall0 -
Keyword difficulty percentage changes from day to day
Hello Mozzers. First time caller, long time listener. Just a quick query I hope. Why do keyword difficulty percentages in the keyword difficulty report change drastically sometimes when the report is run from one day to another? Thanks for your help. Thanks for your help.
Moz Pro | | dctdigital0 -
Why my seomoz keyword ranking are different to google SERPs
I use Cute Rank to check my keywords ranking in Google, but after last update seomoz is showing some of keyword ranked much higher than Cute Rank. I checked them manually and they are on positions showed by Cute Rank and not by Seomoz. Can someone explain me why is that?
Moz Pro | | misterdam0 -
When is the new SEO moz Rank Tracker tool coming?
Anyone know when is the new SEO moz Rank Tracker tool coming? Getting a little flustered with the rank tracker tool, its bit annoying doing one by one. 😞
Moz Pro | | waheeed0 -
Why cant I hook up facebook to SEO Moz Campaign Tool?
Greetings from the digital epicentre otherwise known as Wetherby Uk 😉 I want to track sentiments ie mentions, slurs fliratations of a brand on Facebook. So to start out with I thought 'Id hook up SEO moz social tracking service as illustrated here: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/cant-add-facebook-url.jpg But whilst i could add my twitter account I caount not add my favebook page:http://www.facebook.com/david.honan.98I added david.honan.98 in the url box and a number of other versions but none successfully hooked up. Am enetering the wrong url or is SEO moz socail media facebook plugin jinxed? Thanks in advance, David
Moz Pro | | Nightwing0 -
FB Shares in SEOmoz Keyword Analysis Tool
Hello everybody, I'm quite confused in how to understand "FB Shares" in SEOmoz Keyword Analysis Tool Report. As You may know, this section is under report's "Social Signals" category. Does this number counts whole FB shares of some website links by ALL FB users? Or is it a number of some website FB account posts? Some clearance would be very helpful.. The same question applies to other social signal reports: Tweets, Google+ shares. Thank You for your answer! Happy New Year!
Moz Pro | | jkundrotas0 -
Google rankings dropped for some keywords
http://www.funktiongolf.co.uk uk google Our site ranked well for these words funky golf trendy golf clothes Now these keywords do no rank at all for my website. I have not been penalised by google as i emailed them. The only thing I did was add best seller products to my main page. Now my about us page ranks far higher than my index page Please Help
Moz Pro | | funktiongolf0 -
Keyword Difficulty Tool on local results. Is this really working?
I've tried the Keyword Difficulty Tool on "consultant seo" in Romania (that is .ro) The tool says that it's Highly Competitive (59%), but I've got my website on #8 in 2 weeks. Question: Is this tool really working for local results? It seems way off... Actually I was kind of expecting for this keyword to be easy, what is confusing is the "59%" from the Keyword Difficulty results. Thanks for the answers!
Moz Pro | | wizant0