Facebook ad to drive traffic to weight loss newsletter landing page - tips
-
Hello,
I'm making a facebook ad to go to
Criteria: Lives in Boise Idaho, likes weight loss, diet tips, etc. 35-55 yrs old, women
What tips do you have?
Thanks.
-
I tried using women, using images related to weight loss like scales or tapes, but they all get denied saying that they don't want to support "idealized images" of women.
The clicks come real slow because I don't have the right images. A picture of fruit does a little better. But $6 a click is not something I can really use well right now. I need better images to make it $2 a click.
Any ideas?
-
That's a lot better than the initial one. You can start running your tests, see how it goes.
As for the ad, you need to test more images (and later, ad titles)
Try faces, women, bright images, while running what you are using now. You know the niche more than anyone so your assumption on using a conservative image might prove better, but youll never know until you test it out to your market.
-
Please give feedback now that I've taken your advice.
Also, I've attached my facebook ad. Let me know what your feedback is on that as well. I've only got this one image so far.
-
I would fix up the alignment of the current setup. I would lessen the size of the header and actually fit the video at the upper part of the page. Ask them to sign up so they scroll down.
I would also consider wistia (and gather optin within the video)
You can run 2 tests with 2 title versions as well. I think a stronger initial title would help plenty. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Think the Distance Algorithm Has Less Weight for Local Service Related Businesses?
Hey guys, I wish Rand could answer this question, because I know he figured all of this out, or has at least thought about it at least once. Basically, I want to understand exactly how the local algorithms work. Do you think the Distance algorithm works differently for service related businesses that don't offer services directly to your car, or other moveable assets? (motorcycles, lawnmowers, small engines) For example, construction companies. We all know how boring their offices are. No one wants to go to one unless there has been a problem or to pay a bill, say at Trugreen or something. They don't sell products, and who wants to go to some construction company that will likely just be a receptionist and maybe a field manager on his lunch break with some field reps rotating in and out during the day getting new leads and entering sales? That's uncomfortable. Why not just call them? So, do you think Google's local algorithms know that and put less weight on businesses that fall into that category? Car shops, small engine repair, and say shoe repair shops are different because you have to bring them something to fix. Stores that sell products are different because you have to go shopping and pay them to take the products home. But remodeling companies, marketing agencies, etc. probably don't get a lot of foot traffic. (And it's because we know we can handle it on a phone call.)
Local SEO | | everysecond0 -
What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
Local SEO | | everysecond0 -
Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
Local SEO | | Seanthewood1230 -
How valuable is non-local organic traffic for local business?
Hey friends! I work for a local digital marketing agency in Greenville, SC – serving primarily local small businesses. Over the past six months, we've increased our monthly organic traffic by almost 100%. The majority of this traffic is coming to blogs we've written over the past year on industry topics and trends. I love seeing our traffic increase, but it hasn't necessarily translated to more quality leads. Conversion numbers have largely remained the same. I think one reason is that a lot of this traffic isn't local. Here's my question: as a local business, how valuable is content that ranks well and drives organic traffic, when the traffic isn't local, and from users we would never work with? A lot of this content has earned links and grown our authority, so I suppose we've seen benefit, but I'm struggling to convince myself that it's really that valuable. I know local content is key, but it feels like what we want to educate on isn't searched locally. Would love to hear your thoughts! Thanks!
Local SEO | | brooksmanley3 -
We are adding an ecommerce feature to our site. noindex the order. subdomain?
our site currently consists of directory listings for different stores but we will now be adding an ecommerce feature to our site. people from the main site will be able to click a button that will direct you to the orders. subdomain. we are thinking about noindexing the subdomain as i can't find any use cases in organic searches for this new orders. subdomain. What is the current best practice for this type of situation and will noindexing the orders. subdomain harm us in anyway?
Local SEO | | imjonny1230 -
Blocking non-U.S. traffic to fight referral spam?
I've been thinking about ways to deal with referral spam in Google Analytics. From what I can tell, most if not all of this is coming from outside the U.S. I'd love any insight into the following questions related to this issue: For U.S. based local businesses, I'm wondering if we should just block all traffic from outside of the U.S. -would there be negative SEO factors if we use this approach? Would it be better to just create GA segments to filter out this traffic, rather than actually blocking it? Has anyone found success in using filters or segments in this way? Is anyone seeing referral spam from within the U.S.? Edit: I just came across this suggestion, that setting 2 filters (for invalid hostname and screen resolution) can solve most of the issue. Any insight on this alternative vs. my ideas above?? https://www.distilled.net/resources/quick-fix-for-referral-spam-in-google-analytics/
Local SEO | | irapasternack1 -
Traffic Drop Mystery
I have a buddy with about 100 localized directory sites (similar to losangelesbikestores.com, austinbikestores.com, etc.) that he has been working to convert from being managed by another entity and start to handle hosting, management and development internally. He has converted about 20 of these sites and has experienced, in each instance, a traffic drop of about 50%. I've been running through all the aspects of his sites I can think of that could be causing such huge drops. He definitely needs some on page optimization, but everything else I know to check seems to be in pretty good shape. Is there a checklist you guys go through when making these sorts of changes? Thanks!
Local SEO | | Andrew_Mac0 -
Sub domain page or brand new domain
I run a business that provides entertainment services for parties, inc weddings and business functions, but I wanted to take advantage of the visitors that I have and work with other businesses to offer other services for parties, I started with a caterer, and created a catering page on my website. Thinking that my domain authority of 28, which is better than some of the local catering businesses, would be an advantage. I'm just getting going on that so I am only on page 2 in the new niche, 2 days since I launched, but I am creating quality off page content, and watching the results, but I just thought that I would ask the question: Which is better a page on the website of the same wider niche, eg party suppliers, with some DA already built up Or a brand new domain for each partner that I work with, having to build up DA and PA as I go. And having to create on page content for the new niche Or even one new website for party services with new content for each services, starting at no DA or PA One issue seems to be that when I add my sitemap, google does not seem to be indexing the page (and about 20 others, even though I now have a clean robots.txt file) according to webmaster tools, and yet it shows up on page 2 of Google for the keyword. Answers appreciated Mike Collins
Local SEO | | singingtelegramsuk0