By changing the wordpress theme what need to take for seo consideration?
-
Hi guys!
we have a site that been using a theme for a year now and we decided to change to a new one, the question here is, does it affect seo? or it is possible to remain 100% for the seo?
What caution tips that you guys can share for changing the theme? Does just remaining the same URL works?
-
does moz cawel test tool is sufficient enough to crawl a whole site ?
-
so i assume the best way is use seo frog to gather all the links from the domain and redirect to the right page right?
-
Do not use your homepage 301 redirect default . You have to use the most relevant page for 404 errors in order to have any value from them and not create a spam he mess.
-
hi another question, is there anyway to redirect all 404, using 301 to the homepage? if doing so would it be better for seo?
-
I agree with everything BlueprintMarketing said.
I would add that you should back up your blog posts, just in case something goes berserk. If you're on a paid theme or going to another paid theme, normally their support might have some advice for you.
I second Genesis/Studio Press framework from Copyblogger Media. I have one, and never had any issues when I switched from a free theme to a paid one. Never used Woo Themes, but I've heard good things.
-
I am assuming this means you're keeping your content and everything else link structure at the same correct?
** If you are going to be changing URLs and things like that please let me know so I can answer this more appropriately for that.**
If you use a high-quality developer to make sure all the minor things that will be changing that make up the theme are handled properly you can get away without being touched by Google and may be going up. Although the opposite can happen if you do not take precautions.
The quality of the theme can hurt your rankings as well as boost them. Use a high quality developer to guide you through this. I would run “screaming frog seo spider” before the change then again after. Also pay close attention to Google Webmaster tools.
I know that there can be changes with JavaScript, CSS and many other things because of a theme change you'll want to be very conscious of these things and they can affect your site architecture.
there's a good chance that there will be other things inside the site that will be changing. You will want to look out for 404's you want to be certain that the theme you are changing it with his a high quality theme at least from WordPress.org I prefer studio press or Woo themes that these are my preferences.
you will have a lot of small things change inside your site you'll want to use the crawl tool to monitor issues and take care of them right away.
One tip if you use Genesis-based framework or studio press themes you get built-in schema which is a nice perk.
I hope this is helpful and remember to check your site for changes that most likely will occur when you modify your site.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO - All topic related pages in same directory?
Hey Mozzers, How would you structure the following pages for SEO. The site is a multi-product / multi-topic site, but all pages in this example are based on a single topic - CRM Software: CRM Software product CRM Software related blog post 1 CRM Software related blog post 2 CRM Software related blog post 3 CRM Software downloadable resource 1 CRM Software downloadable resource 2 CRM Software downloadable resource 3 I know building directory pyramids is a bit old hat nowadays, but I still see the odd website organising the above pages, as follows: /crm-software /crm-software/crm-blog-post-1 /crm-software/crm-blog-post-2 /crm-software/crm-blog-post-3 /crm-software/crm-resource-1 /crm-software/crm-resource-2 /crm-software/crm-resource-3 However, I'm more inclined to apply a more logical structure, as follows: /crm-software /blog/crm-blog-post-1 /blog/crm-blog-post-2 /blog/crm-blog-post-3 /resources/crm-resource-1 /resources/crm-resource-2 /resources/crm-resource-3 What would you say is SEO best practice? Thanks!
White Hat / Black Hat SEO | | Zoope0 -
Change domains and start over?
We have a fairly new client who has taken part in many questionable SEO technique over the past few years (mainly buying links and directory web pages). In an effort to fix this they hired three separate SEO’s – we are the fourth. Over the past 3 months we have spent lots of time following best practice techniques to clean up and improve their rankings (including link removal requests but not yet disavow), and after some initially positive results, things are looking down again. Given Google’s apparent rolling algorithm updates and the mess we have found, we are wondering if the best option is to change domains and start over (downside is that they are in a highly competitive industry)? My other question pertains to a domain change and if we were to change from a plural to a singular, would that be enough for Google? (e.g from www.domains.com to www.domain.com). The idea is that we start the link building process again – but keep their brand intact. Really appreciate any feedback.
White Hat / Black Hat SEO | | E2E0 -
Negative SEO campaign just started against my site. What do I do?
As the question says, I have just got alerts of new links, being clearly a negative seo campaign against my site. We are talking, lots of spammy, rude anchor text type keywords being used. Whilst I only have alerts of a small number (around 30), it has just happened and I know from the type of spammy links they are that more will be coming. So, question is, should I disavow? Do I keep submitting new disavows every few days as more are discovered? Any advice will be greatly be appreciated.
White Hat / Black Hat SEO | | jonathan790 -
Do I need to undo a 301 redirect to dissavow links from the source domain?
A client came to me after being hit by Penguin and had already performed a 301 redirect from site A to Site B. Site B was subsequently hit by the penalty a number of weeks later and we are planing on performing link removal for Site A. Only the webmaster tools account for Site B exists, none is still available for site A. I assume that I cannot dissavow links to site A from Site B's webmaster tool account (even though website A's links show up in the GWT account). So do I need to undo the 301 and then create a new GWT account for site A in order to disavow the links pointing to site A, or can I submit from Site B's GWT account since they are 301'd to site B? Thanks! Chris [edited for formatting]
White Hat / Black Hat SEO | | SEOdub0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
How do you remove unwanted links, built by your previous SEO company?
We dropped significantly (from page 1 for 4 keywords...to ranking over 75 for all) after the Penguin update. I understand trustworthy content and links (along with site structure) are the big reasons for staying strong through the update...and those sites that did these things wrong were penalized. In efforts to gain Google's trust again, we are checking into our site structure and making sure to produce fresh and relevant content on our site and social media channels on a weekly basis. But how do we remove links that were built by our SEO company, those of which could be untrustworthy/irrelevant sites with low site rankings? Try to email the webmaster of that site (using data from Open Site Explorer)?
White Hat / Black Hat SEO | | clairerichards0 -
If I were to change the geographic keyword such as "foreclosures in Dallas" on 20 related blogs to "foreclosures in Los Angeles" what would happen?
In other words I'm wondering if someone built up an internet presence for their company through multiple websites over the years and then decided to move to another part of the united states, would it work to change all the keywords to the new location? Would that work toward getting them ranked in the new area or would you have to create entirely new websites? Thanks guys.
White Hat / Black Hat SEO | | whorneff3100