Page information out of date - implications for SEO
-
Hi everyone,
We have a page on our website which is optimised for "London to Amsterdam trains" and "Any Dutch station" (a particular fare type). It's one of the best performing pages in terms of organic SEO.
However the fare is being discontinued so the information is now redundant... what should we do? It's an old blog post so it's dated but it will be frustrating for people to get to it through a search engine and then realise that it's old information.
Should we create a new page and optimise it for the same keywords or will this be detrimental? Should we update the original page or add a note that links to a new page?
Confused as to the best way forward...
Thanks
Nila
-
I agree with Andy, just update your content.
-
I would just update the information on the page rather than try and push people around via redirects or links. As long as Google sees fresh and up to date content, you shouldn't need to publish new pages. Much better for visitors to the page as well.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Job Board SEO
Hello community, Should I be using canonical tags on every job posted on my job board and also every job category page? I currently use no canonicals on my job board but I still rank well organically.
Intermediate & Advanced SEO | | SO_UK1 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Home page not being indexed
Hi Moz crew. I have two sites (one is a client's and one is mine). They are both Wordpress sites and both are hosted on WP Engine. They have both been set up for a long time, and are "on-page" optimized. Pages from each site are indexed, but Google is not indexing the homepage for either site. Just to be clear - I can set up and work on a Wordpress site, but am not a programmer. Both seem to be fine according to my Moz dashboard. I have Webmaster tools set up for each - and as far as I can tell (definitely not an exper in webmaster tools) they are okay. I have done the obvious and checked that the the box preventing Google from crawling is not checked, and I believe I have set up the proper re-directs and canonicals.Thanks in advance! Brent
Intermediate & Advanced SEO | | EchelonSEO0 -
International SEO
Hi all, The company that I work for is planning to target some french (and some other foreign) keywords. The thing is, in our industry, you can't just hire someone to translate the content/pages. The pages have to be translated by an accredited translator. Here's the thing, it costs a LOT of money just to translate a few thousand words. So, the CEO decided to translate a few of our 'core' pages and SEO them to see if it brings results. My questions are, would it be possible from a technical point of view to simply translate a few pages? Would that cause a problem for the search engine crawlers? Would those pages be 'seen' as duplicates? Thanks in advance guys!
Intermediate & Advanced SEO | | EdwardDennis0 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
Seo App on Mobile
Hi all i am learning seo mobile app on google play and itune , I'm finding some tips or experience to seo there. Please tell me some advise .Thanks all
Intermediate & Advanced SEO | | Anhlebksp0 -
Information Architecture Question
I've got a site architecture / branding / SEO question for my own site (http://www.strikemodels.com/). In brief, the site sells kits and accessories for model warships that shoot and sink each other. My husband (Stephen) runs the business, and makes many of the parts we sell in our workshop/garage. Stephen wants to have a section where he talks about the equipment he is building/ using, and give updates on each of the pieces. This is equipment we use to make products, not equipment that we sell. For example, he's building an EDM machine, and getting a plastic injection molding machine and an ultrasonic welder up and running. We have a blog section where we post about updates about items that we sell, how to use our products, etc. This is more of a place for him to talk about what he's doing in the shop, and would also serve in future years as something he could point people to regarding his skills as an engineer if needed. I'm looking for opinions and options as to where to put this. Is there a way to use a different category in the blog and have items in the blog show up under a different page if they're in the "Stephen's Corner" category? Other options would be a separate site just for that, or to do threads on the a forum dedicated to the hobby. I'd prefer to keep things on our own site to keep all of the benefits together. Thoughts on structure or ways to make this work? Things I hadn't thought about? Thanks!
Intermediate & Advanced SEO | | KeriMorgret0 -
SEO-Friendly Method to Load XML Content onto Page
I have a client who has about 100 portfolio entries, each with its own HTML page. Those pages aren't getting indexed because of the way the main portfolio menu page works: It uses javascript to load the list of portfolio entries from an XML file along with metadata about each entry. Because it uses javascript, crawlers aren't seeing anything on the portfolio menu page. Here's a sample of the javascript used, this is one of many more lines of code: // load project xml try{ var req = new Request({ method: 'get', url: '/data/projects.xml', Normally I'd have them just manually add entries to the portfolio menu page, but part of the metadata that's getting loaded is project characteristics that are used to filter which portfolio entries are shown on page, such as client type (government, education, industrial, residential, industrial, etc.) and project type (depending on type of service that was provided). It's similar to filtering you'd see on an e-commerce site. This has to stay, so the page needs to remain dynamic. I'm trying to summarize the alternate methods they could use to load that content onto the page instead of javascript (I assume that server side solutions are the only ones I'd want, unless there's another option I'm unaware of). I'm aware that PHP could probably load all of their portfolio entries in the XML file on the server side. I'd like to get some recommendations on other possible solutions. Please feel free to ask any clarifying questions. Thanks!
Intermediate & Advanced SEO | | KaneJamison0