Google Local: When moving locations, is a new website/content needed?
-
I've effectively moved companies before, but I've heard that ranking locally in a competitive market after an address move it is necessary to redesign the entire website/content/domain as Google associates the old website/content/domain with the old location.
Is this true? Does anyone have any direct experience with this?
NOTE- I have updated citations across the internet and have regular social signals going to the new location, and this has been the case for almost 6 months now.
-
MGordon,
This is patently untrue. We have clients who change locations and we do not change the website/content/etc. Yes, you need to make sure the NAP is clean for the new location, and make sure the website has the new info and not the old, but there is no other website change needed.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorrect Image is Displaying on Google My Business Knowledge Graph - Need Urgent Solution??
Incorrect Image is Displaying on Google My Business for our company. We have updated new image on google business But still, Google is fetching and showing old image on the google my business knowledge panel. What will be the right fix for this? Our site URL : www.yolobus.in
Local Listings | | AnkitS.19900 -
Categories for Google My Business pages - do they need to match terms on website?
I have a chiropractor client with three locations. Because the Chiropractor category is very competitive, whomever originally set-up their GMB pages elected to use the category "Pain Control Clinic" for two locations, and "Medical Center" for the third location. They rank badly for these categories. Their website does not contain many signals for pain control or medical center; it is very much chiropractor focused. Is this something Google takes into consideration when deciding how to rank GMB pages?
Local Listings | | Marce5210 -
Do any Local Rank Trackers Report This Way?
I'm having trouble finding a local rank tracking service with useful reporting. I've tried several and for the money, have gravitated toward's Whitespark's service as for $25/month I can track unlimited locations. But their report is indicative of what I've seen time and time again in my 18-year experience as a Software Developer and Internet Marketer. Whomever is making the design decisions isn't a Seasoned (Local) SEO, and/or probably hasn't done their homework well enough by talking to seasoned SEOs. Their Summary Report looks like this (see attachement). When I'm doing Local SEO I'm looking at a lot of reporting data but among that, probably the most important is: How many of the listings moved up into position #1-3 on Local Finder which is also usually the Local 3-Pack (sometimes a 2-pack explaining the discrepancy in the first two rows between the number in the #1-3 column.) I also want to know how many listing moved UP into the #4-10. And vice versa, what fell out of #1-3 and #4-10. The problem with the format of this report, if a listing falls from #2 to #5, it will be a decrease in #1-3 and an INCREASE for #4-10. This would give me the false impression that a listing that was below #10 came into the #4-10 when in actuality the increase in #4-10 was because of a decrease in #1-3!! One situation is positive the other is negative. What I want to know is how many listings (totals without getting out the calculator): moved up into #1-3 (White Spark does this via the Increase column in the Local 3-Pack row) moved up into #4-10 moved down out of #1-3 to #4-10 moved down out of #1-3 to below #10 moved down out of #4-10 to below #10. Does anyone know of local tracking services that give you this kind of data in this way? XQppQKs.jpg
Local Listings | | Consult19010 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Local Help! Google+ Accounts for New Brand & Service Sites
Hi Mozzers! I have a lot of knowledge in local search, G+ page setup/optimization, etc, etc... However, I'm about to begin a business based around "home services". The brand will be ABC Home Services as the umbrella. Then under it will be the individual services like "ABC Carpet Cleaning" "ABC Roofing", etc... Each service will have it's own website for optimization purposes and local search authority building as well as the services will be developed over the course of a couple years ie: carpet cleaning would go up 1st, then the next service and so on... I have purchased all of the domains I want for the services to focus on. What do you recommend I do in terms of setting up Gmail accounts/G+ accounts? Individual service related Gmail accounts and have a main "ABC Home Services" Google account and then add in the service G+ pages over time? I'm open to any questions, but trying to make this the most efficient for me and my team and also the best if can be for local optimization goals and criteria. Thank you! - Patrick
Local Listings | | WhiteboardCreations0 -
Google “My Business” Map Listing
We are Heritage Printing & Graphics, serving 2 areas (DC & Charlotte, NC) with Commercial Printing (books, magazines, catalogs) and Event Signage (banners, backdrops, custom displays) Our current location in NC is 2739 Interstate St. and we will soon also occupy 2731 Interstate St. (next door) which we would like to promote as Heritage Custom Signs & Displays. Do you think this is a good idea as far as Google “My Business” map listing? Thx, Kevin Smith
Local Listings | | KevnJr
Marketing Manager
Heritage Printing0 -
Google Maps Spam
Has anyone had any luck with the Google webspam team getting spammy results taken down or changed? If so can you please tell me how you did it.
Local Listings | | apittsburghplumber.com0 -
Reliability of http://www.scamanalyst.net/
Hi - has anyone used scamanalyst.net as a research tool? If so, do you have any thoughts on how reliable the site information is? My thought is to use in conjunction with Open Site Explorer (in the process of tidying up a clients' questionable site links). Thanks so much.
Local Listings | | E2E0