SEO impact of AJAX category on Magento website?
-
I am designing a new category for my website. Instead of a grid or list view there is an additional (default) view that implements Owl Carousel.
What this means for SEO is that there is going to be a lot of dynamically loaded content and I am not quite sure how to handle that. By default all the user (and Google) will see is product images. Once the product image is clicked more details are shown about the product.
Are there any articles that any of you can refer me to on Googles recommendation for handling dynamic content?
My initial thought was that with a decent site map and the other available views this wouldn't be a big deal, especially since my categories tend to bog down SEO with links and repetitive terms in the product name (i.e. Flavored This, Flavored That, Flavored Other Term) as well as I'm unsure if I need the "juice" passed through my category product links.. but I'll leave it to the community to confirm that.
-
Well, that depends on the structure of your website and how you want to use category pages. For example, I manage an ecommerce website that sells Widgets. I have a high ranking XYZ Widgets product page. It sells amazing and since my price is so awesome, people link to it from their blogs and such. However, XYZ widgets just became discontinued. When the product page disappears, it creates a 301 to my main Widgets Category.
My Widgets Category page isn't going anywhere (not being removed from the site anytime soon) and ranks high in the SERPs. All those 301'ed product pages help improve its authority and allows me to rank high for a broad industry term - it also acts an efficient landing page.
That's just one store setup though, it could be that your category pages do not add value and you use a different page for that type of use. If you're not using your category pages to rank in the SERPs, then I would find which broad pages you do want to rank and have the product pages 301'd to those pages (to save any authority gained).
In terms of Internal linking, since I want my category pages to rank, a clear internal link structure helps that case. It also ends up that my category pages have a higher internal link count because of the structure I have in place. That all contributes to the category pages ranking higher for broader terms and allows my product pages to rank higher for the specific terms.
-
Hi Ray,
Your response is very helpful and insightful. Will you take a look at my other comment and offer additional insight? I'm hoping that product category page SEO is negligible enough that I can squeeze by without it impacting my design.
-
In your experience, do categories carry much ranking power in terms of internal links? This is the only page that concerns me in terms of SEO. My products will scrollable horizontally causing much of the listed information and image to be hidden. To me, it seems that all that Google can take away from a category page in terms of SEO is that it is where a particular product falls under - but can't my breadcrumbs do the same (my canonical URLs do not include category).
-
Hi Tyler - Dynamic content is in a state of flux right now. First off, you'll want to use the Fetch as Google Bot tool to see which content is being loaded and viewed by the Google Bot.
https://support.google.com/webmasters/answer/6066467?hl=en
If you're seeing all the content that you consider necessary, then you may stop right there. However, if you see that important content is missing from the fetch, you may need to consider adjusting the UI of your website.
Recently, Google has informed the community that content that is not originally visible to the user can be 'discounted' and not carry as much weight for ranking. If you're seeing that much of your valuable ranking content is not immediately visible to the user, then you may again need to reconsider your UI design. This change has caused many SEOs to reconsider their web page design - especially around Ecommerce products (I fall into this category).
Link: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html
In the situation where the dynamic content is content that belongs to a more important page, i.e. your home page loads dynamic product content that is also available on a unique product page, then this may not be much of an issue for you at all. Just make sure that you have the important, quality ranking content immediately and highly visible as needed on your home page and Google will use that content to rank your site as desired.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress pagination and SEO
Hello Mozzers, We have incorporated Wordpress blog in our website. The blog has a fair share of what we believe is a valuable content both for the users and SEO. We have reached the point where our content is getting pushed out to pages 2, 3 and etc. 99% of the older content is still relevant and useful. However it does get less traffic from the users because it is not on the front page. I am dealing with it by showing "related posts" and get some traffic through that. I feel that the content that got pushed from the front page of the blog gets less love from search engines as well.The my permalink structure is /%postname%/ only, however when Wordpress adds page/1/ the SEO ranking appears to drop. Is it because Wordpress adds page/1/ to the address? What is a good way to optimize is? I have 15 posts showing on the front page should I increase it?
Technical SEO | | SirMax0 -
How to Handle Website Merge?
We are a law firm and have another law firm merging into ours. Our branding will remain the same, but I am trying to figure out how to best handle their website transition. Should we link it to ours (although their PR & page authority are not significant) or should I map each page to ours with similar content with a redirect? MY main concerns are not damaging our website's SEO by doing something search engine's would frown on and also to try to take advantage of any organic traffic or referral traffic. Or maybe some combination - link homepage with added verbage that attorney is now with our firm and a link and redirect the sub-pages? I look forward to thoughts from anyone who might have experience with this type to issue. Thanks in advance! JulieHow t
Technical SEO | | JulieALS0 -
Website Pop up
I want to install a pop up on my site for collecting email addresses. I use nopcommerce as my platform. I was quoted a price to custom develop it but thought there might just be a simple plugin. I can find them for wordpress but that is all. Does anybody have experience with this?
Technical SEO | | katazoom0 -
Changing IP adress of Website will impact on ranking or not?
Hello, We have TLDs as below:
Technical SEO | | CommercePundit
bannerbuzz.combannerbuzz.co.uk
bannerbuzz.com.au
bannerbuzz.ca Within few days, We are moving in Magento Technology for 2 domains,
Bannerbuzz.com.au and Bannerbuzz.co.uk We have purchased new plan, So IP address of those 2 domains will be changed. So my question is, It will impact on my current Ranking or not?0 -
Spam Backlinks to My Website
today i have created inbound link report using Link Research & Analysis tool and i found that there are number of spam inbound link to my website from lots of blogs and other sites Which anchor text are not relevant to my site. It contain some abusive words in anchor text like "viagra expiration date" and other. I want remove these irrelevant backlinks. As there are very high number of links approx 9000, its almost impossible to remove the links manually. Is there any way to remove and restrict those backlink? Whats steps required to protect any negative affect to my website? Please advice asap.
Technical SEO | | saupari0 -
Wordpress plugins for SEO
Hello I am new to wordpress I just have started using it. Can anyone suggest me some useful tools / plugins / setting for SEO? I am further intrested in sepeeding up Wp. Any good advive on wp an seo would be appriciated.
Technical SEO | | sesertin0 -
My clients website od 100% Flash...Will my SEO efforts be wasted?
My client has a Photography website and has an al carte design. It's in Flash and in 3 years only 3 pages of say 50 are indexed. Are my efforts being wasted?Should I redesign the site in an SEO friendly language? Or, if I build out a huge link building campaign it doesn't matter if I am in Flash or not? Thanks
Technical SEO | | AnthonyGrillo0 -
Changing DNS -- SEO implications?
Hey Moz, We're migrating an old site on an old server over to a new server/DNS. The plan is to keep the same URL structure and reuse our existing URL's. As long as we make minimal changes to each page's content, we should be able to update our DNS entry and get all the pages recreated and assigned to their correct URLs without any reduction in SEO rankings. Is this correct? This site gets a lot of organic traffic and ranks highly on some challenging keywords, so it's key that we retain our rankings as much as possible. I've read that it's wise to lower the DNS time-to-live to one hour, about a day before the move, to help Google crawl the DNS a little quicker. Are there any other recommendations you guys can offer or past experiences?
Technical SEO | | stephen_reply0