How do I know which keywords to track in my MOZ Campaigns?
-
Good morning Mozzers from the London, England.
This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?"
I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic.
I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank.
Any guidance on this dilemma would be hugely appreciated,
Kindest regards
Ben
-
Thanks for your response. More great advise, I look forward to trying out these keyword research methods.
-
Hi Ben,
If you are already getting some traffics from some keywords. You can try out for Google Keyword Planner (https://adwords.google.com/KeywordPlanner) and Keywordtool.io as advised by Martin. Also, you can Access your Google analytics in broader way by connecting it to MOZ pro Analytics> Keyword Ranking to get keywords based on your website and its competitors automatically.
Regards
-
Thank you very much for this advise! Much appreciated.
I shall have a good read of the blogs you mentioned.
Regards
Ben
-
Hi Ben
Have you already optimised your website for keywords? If not then follow Martijn's advice, if the current website is optimised then simply track all keywords which you are currently trying to rank for.
Kind Regards
-
Hi Ben,
I would start off with doing some extensive keyword research to find the best keywords that are you related to your business. Tools you could use for that are Google Adwords Keyword Tool and Keywordtool.io. Next to that there are more than dozens of great blog posts on how to do keyword research, like for example: http://blog.kissmetrics.com/keyword-research-part-2/ and http://www.viperchill.com/keyword-research/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to utilize Moz during website relaunch?
Hi folks - we're relaunching our website and have been sure to make it SEO optimized -- descriptive copy, new readable URLs, keyword-laden page metadata, and the like. However, I'm new to Moz Pro and unsure how to utilize it during this transition. My questions for those of you -- assuming many -- who have gone through a redesign: **How did you use Moz to track the success of your redesigned website? What do you wish you'd done? ** Any campaigns or resources you can suggest will be helpful, as I am new to the functionality!
Moz Pro | | meghanennes0 -
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
Ranking keyword ecommerce product
Hi guys, I run an ecommerce store footdistrict.com. We sell sneakers. My question relates to the name of some of my products and how to rank for them. This concerns to the shoes from New Balance The name of this products follows this format: New Balance XXNumberXXX . But actually I have realized I am ranking for New Balance XXNumber XXX . Note the space between the number and the last 3 characters. All my titles, h1, keywords follow this format. Example: New Balance WL574 RUP vs New Balance WL574RUP My questions are: 1. How would you determine which keyword to rank for: New Balance XXNumberXXX or New Balance XXNumber XXX? I have thought of using analytics data to see the pattern of the users search or maybe the difficulty of the keyword? I am receiving a decent amount of traffic for New Balance XXNumber XXX but I wonder if it'd be higher ranking for New Balance XXNumberXXX 2. Does the algorithmn take into account this space? According to the On page Grader, I have an A for New Balance XXNumber XXX and a F for New Balance XXNumber XXX but I assume the engine doesn't work this way 3. What would you do? Thanks very much Kind regards
Moz Pro | | footd0 -
How to trace 4XX errors in campaign data?
I am trying to resolve a number of 4XX (Client Error) issues noted in my campaign report, but I have no idea where they are originating. All I get is the broken link, the status code, the page authority and the number of linking root domains. How do I identify where the erroring link originates? Is it coming from within my website, or from an external website? I have gone through my site in great detail looking for these links, but can't find any evidence of them. I also use a broken link detection plugin and it reports no problems whatsoever. Is there a way I can drill down into these 404 links and get more detail about where they are coming from?
Moz Pro | | WebSupportGuy420 -
How to create a campaign to 3 products
I have 3 products, and structure my site: www.mysite.com - have a page to acess the products, institucional, blog.... www.mysite.com/product-1 - have informations and structure to product 1 (videos, testimonials, features, revisions) - this product have the specifics keywords, and are different of product2, 3.... the same in: www.mysite.com/product-2 - keywords specifics and differents of prod1, prod3 www.mysite.com/product-3 - keywords specifics and differents of prod1, prod2 I need create 4 campaigns in seomoz, URL to URL, or create unique campaign with url "www.mysite.com"?
Moz Pro | | Edudebona0 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0 -
Campaign Manager - Keyword Grouping
Hey, I was just thinking that it would be useful to be able to group keywords by page or some other factor in the campaign monitor keyword rank checking tool (I am sure it's called something better than that). Maybe it's just me, but I am struggling a little with this for relatively smaller sites so if I could tag each keyword and filter / group them by the tag it would be another useful tool for my seo utility belt. Fairly painless to implement as well I would imagine. 1. Create tags 2. assign tags to keywords with a drop down (optional) Would be a useful tool when exporting data to group by tag etc. Just a thought. 🙂 Marcus
Moz Pro | | Marcus_Miller1