Best tips for getting a video page to rank?
-
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video
It's an overview of our company and the services we offer.
We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank.
Any tips would be appreciated!
-
Agreed. We used to have the video on the homepage, and we recently moved it to a page of its own. I do think we should incorporate it into other pages for the best effect.
-
Thanks - really good tips! I feel like the lack of text is a huge setback, and as a user, I much prefer video transcripts to having to watch a video. I'll start working on these!
-
Hi
I agree with Ryan, having videos embedded throughout the website will not only help support your written content but will increase engagement levels among your users as well.
Regards
-
Hi Jess,
I'd look into embedding the video into other pages on your site versus trying to get a standalone page to rank highly. It's a value add in your proposition so why not integrate it into your home page scroll in a spot that makes the most sense when you're telling your story? Even if you get this page to rank well, other pages are going to be getting traffic so the embed strategy works in the near and long term.
-
Hi Jess,
I suggest considering the following for your page:
-
Add in an h1 tag - currently, it is missing from the page and it is an important on-page ranking factor
-
Add a transcript of the video
-
This can add a lot of content and structure to the page (more headings). It also improves usability, there are many people out there that prefer to read through a transcript rather than sit through a video.
-
Wrap your video and its pertinent details in the proper Schema data
-
Create a video sitemap
These should help you increase the ranks and fill out those video pages.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it best practice to have a canonical tags on all pages
The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?
Intermediate & Advanced SEO | | ColesNathan0 -
Pages built on same model some rank some don’t ?
I have multiple webpages built on the same exact model and none of them have external links ? Some rank within a few days some don’t why is that ? Has anyone experienced this ? and any idea what it could be due to ? I have 2 possibilities lsi density or lsi used or topics used ? Does anyone ha e any other idea ?
Intermediate & Advanced SEO | | seoanalytics1 -
How To Rank Our Featured Snippet - What Changes Are Needed On Our Page?
I've read a number of articles that have been helpful, but most of them are specifically still just trying to prove the value of the snippets and more recently show you how to find what search terms to rank for. What I'm really struggling with is exactly 'How do we rank for them, when we already have the #1 position and the featured snippet is going to another site'? Let me break this down a bit more: 1. We are measuring the 'SERP Features' within Moz Pro Tools and I've identified ~300 pages where there is a 'Featured Snippet' but I don't have the feature. 2. In a good portion of these, I'm outranking the site that has the 'Featured Snippet'. So I can compare my site, side by side to the 'Featured Snippet'. Now that I have the question, my ranking and the competition all in front of me. What changes are recommended I implement on our page? Is there a recommended process to follow?
Intermediate & Advanced SEO | | fabfrug0 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
Mystery: Ranking in Amazon for a product page?
My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon. The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15. Do you think this link could be the only thing making a difference? Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?
Intermediate & Advanced SEO | | Stryde0 -
Home page sudden drop in rank, but not others.
Over the weekend, I noticed "www.thematstore.com" drop out of the search results for "chair mats", where previously it was between 10-12 ranked. The other pages on the domain have remained the same in regards to rankings for their intended keywords. The only thing I changed (on Nov 29th) is the title tag from "Chair Mats - Commercial Quality Chair Mats, Custom Made", to "Chair Mats - Best Custom Chair Mats, Commercial Quality". I know there is a lot that needs to be done on the site, and the site architecture is a bit of a mess (I recommended building a new site)... but I was hoping to gradually fix these issues without gambling with a rank drop. Not sure why the home page all of the sudden dropped out, any suggestions?
Intermediate & Advanced SEO | | Joes_Ideas0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0