Establishing our web pages as the original source
-
I'm currently working on a recrutiment website. One of the things we do to drive traffic to the site is post our job listings out to a number of job boards eg. Indeed. These sites replicate our own job listings which means that for every job there are at least 5-10 exact duplicates on the web. By nature the job boards have good domain authority so they always rank above us but I would still expect to see more in the way of long-tail traffic.
Is it necessary for me to claim our own job listings as the original source and if so, how do I go about doing it?
Thanks
-
Hi,
Having a self referencing canonical tag on your own pages is not a problem. The canonical tag needs to go into the head of the page though (it is not valid if in the body of the html) so just make sure that the 3rd party syndication service actually provides this - it might - but it might not I am guessing. Even with the canonical I would still include a clean text link back to the original page if this is possible (both as a second indication of origin but also for the visits it might send).
-
Thanks Lynn, that's perfect!
Another question then - the job listings are syndicated out to the job boards automatically via a 3rd party (probably used by 75% of Uk recruitment companies). If I was to put a rel=canonical tag on each job listing it should be carried over to each of the job boards which would get around the duplicate content problem. However, each job listing page on our site would carry the re=canonical tag essentially pointing back to itself. Would this cause any issues?
Thanks
-
HI,
There was a recent WBF about syndicated content which runs down the various technical ways you can attribute your listings as the original source - check it out here. It would probably also help to make sure your listings are the first ones into the index which can be done by internally linking to the new jobs (obviously), quickly adding them to your sitemap, sharing them through social channels (especially twitter) - all of which should help make sure your content is indexed quickly and ideally before it is replicated on other sites.
If the other sites have stronger authority than yours you would still really want to get one of the 3 options discussed in the video implemented. It sounds like you already have the link back to your site (option 3 in the video) so perhaps the link is not 'clean' ie a straight text link that leads to the exact job on your site and is not no-followed?
It might also depend on what kind of long tail you are looking at ranking for. Individual job ads might not pull a lot of organic traffic by themselves if they are not aggregated by type or location for example - at which point the higher authority domains are likely to show an advantage (just a thought).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issues with getting a web page indexed
Hello friends, I am finding it difficult to get the following page indexed on search: http://www.niyati.sg/mobile-app-cost.htm It was uploaded over two weeks back. For indexing and trouble shooting, we have already done the following activities: The page is hyperlinked from the site's inner pages and few external websites and Google+ Submitted to Google (through the Submit URL option) Used the 'Fetch and Render' and 'Submit to index' options on Search Console (WMT) Added the URL on both HTML and XML Sitemaps Checked for any crawl errors or Google penalty (page and site level) on Search Console Checked Meta tags, Robots.txt and .htaccess files for any blocking Any idea what may have gone wrong? Thanks in advance!
Technical SEO | | RameshNair
Ramesh Nair0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
Testimonial pages
Is it better to have one long testimonial page on your site, or break it down into several smaller pages with testimonials? First time I've posted on the forum. But I'm excited! Ron
Technical SEO | | yatesandcojewelers0 -
Page for Link Building
Hello guys, My question is about link building and reciprocal links. Since many directories request a reciprocal link, makes me wonder if is not better to create a unique page in the website only for this kind of links. What do you guys recommend? Thanks in advance, PP
Technical SEO | | PedroM0 -
Noindex Pages indexed
I'm having problem that gogole is index my search results pages even though i have added the "noindex" metatag. Is the best thing to block the robot from crawling that file using robots.txt?
Technical SEO | | Tedred0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
Page MozRank and MozTrust 0 for Home Page, Makes No Sense?
Hey Mozzers! I'm a bit confused by a site that is showing a 0 for home page MozRank and MozTrust, while its subdomain and root domain metrics look decent (relatively). I am posting images of the page metrics and subdomain metrics to show the disparity: http://i.imgur.com/3i0jq.png http://i.imgur.com/ydfme.png Is it normal to see this type of disparity? The home page has very little inbound links, but the big goose egg has me wondering if there is something else going on. Has anyone else experienced this? Or, does anyone have speculation as to why a home page would have a 0 MozRank while the subdomain metrics look much better? Thanks!
Technical SEO | | ClarityVentures0 -
I have 15,000 pages. How do I have the Google bot crawl all the pages?
I have 15,000 pages. How do I have the Google bot crawl all the pages? My site is 7 years old. But there are only about 3,500 pages being crawled.
Technical SEO | | Ishimoto0