I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
-
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people...
I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter).
So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages).
My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
-
Thanks for the input. I have never done split testing in Google Adwords, but maybe now is a good time to start.
"...Google has gotten better and better at sending multiple keyword results to pages that have clustered semantic relevance; meaning, a page can talk about boat sales in Michigan, focusing on pontoon and sail boats, seasonal watersport recreation unique to Michigan, other localized events, etc and see strong results in each, all delivered to the same page."
I agree with you there. A few years ago, I would say we need to build two separate pages, but now I don't think it is necessary.
Thanks again!
-
Excellent. Thanks for the clarifications. Within your paid campaign you can split test two or three different landing pages to see which ones convert the best and that might further inform your decision as to what you want to do. I think it's mostly a user experience question than one for SEO as Google has gotten better and better at sending multiple keyword results to pages that have clustered semantic relevance; meaning, a page can talk about boat sales in Michigan, focusing on pontoon and sail boats, seasonal watersport recreation unique to Michigan, other localized events, etc and see strong results in each, all delivered to the same page.
Now that you have the campaign running though, work on some landing pages to split test as that would give you some of your best insights. Cheers!
-
We are a single location that will sell and deliver all over the country. In these pages I am always careful not to imply that we are located in a state that we are not actually in. I simply say we sell and deliver to your state (whichever state it may be).
I did start a paid campaign for keyword research just this morning. Even with the results, I still won't know whether to make one page per state targeting both keywords, or two pages per state.
For example: should I make a page titled: "Pontoon Boat and Sailboat Sales in Michigan"
or should I make two pages titled:"Pontoon Boat Sales in Michigan" and "Sailboat sales in Michigan"
I am leaning toward one page per state simply for the reason that I would rather have only 50 pages of similar content rather than 100 pages (with half of them being almost identical content). However, my colleges feel that having two primary keywords (Sailboats and pontoon boats) on one page will diminish the value of both of those keywords on that page.
Any thoughts?
-
Hi Sherry. Have you been running any paid campaigns targeting these specific differences? They can be very useful in getting some quick testing in place before deciding on changes like these.
It's a bit harder to parse without specific examples, because if you had distributors or a physical presence in each of these states, then you'd definitely want to have content relating to both boats in each location, plus you'd want to be using local optimization tools as well for the brick and mortar locations.
Still, if the site is purely online--like a craigslist or boat trader or the like--and is a focus point for boat sellers within each state then creating the always present categorical versions like you talk about is beneficial as well (both for attracting buyers and sellers).
In any event, there's a lot of content that can be localized on pages like these--fishing spots, lakes, rivers, races--that then fold into the pontoon designs for some, and the sail designs for others. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why rankings dropped from 2 page to 8th page and no penalization?
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia". It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ??? What could I do to solve this? PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
Intermediate & Advanced SEO | | Tintanus0 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
2 pages ranking for the same term
Hi everyone, I have had two pages ranking on page two of Google for a while now for the same term. I have tried dedicating a page to it but as the other has a url with the search term in Google is ranking both it seems. How can I without deindexing one of the pages help better tell Google which one to rank? I imagine if it only ranked one page I would get a higher result rather than 2 weaker ones? On-site has been done and so has links to the homepage, but the innerpage still ranks also as it has the search term in its url. Would a canonical tag be worth it here? the page is however getting some traffic itself for other terms so I am reluctant to do that. Any help much appreciated.
Intermediate & Advanced SEO | | tdigital0 -
How to make Google include our recipe pages in its main index?
We have developed a recipe search engine www.edamam.com and serve the content of over 500+ food bloggers and major recipe websites. Our legal obligations do not allow us to show the actual recipe preparation info (e.g. the most valuable from the content), we can only show a few images, the ingredients and nutrition information. Most of the unique content goes to the source/blog. By submitting XML sitemaps on GWT we now have around 500K pages indexed, however only a few hundred appear in Google's main index and we are looking for a solution to include all of them in the index. Also good to know is that it appears that all our top competitors are in the exactly same situation, so it is a challenging question. Any ideas will be highly appreciated! Thanks, Lily
Intermediate & Advanced SEO | | edamam0 -
Pages and Keyword Structures, what do you think?
Hi, So I think the best way to do this would be to layout a fictitious example so here it is. Lets say you offer plumbing and painting services and want to start targeting 3 more locations near by. 'Plumber +Location' and 'Painter +Location' both get the exact same search so are equal. I would personally create a new page called '/plumber-and-painter-location/' Then have the title tag contain both keywords 'Plumber and Painter +Location'. BUT... maybe it would be better to have a page for each as this would then be more relevant SEO wise and the customer looking for a painter wouldn't be presented with non-relevant plumbing content. But this does mean now instead of 3 pages you need 6. And if you bolted on another services such as Plastering instead of the 3 pages you need 9. Basically If you offered Plumbing, Painting & Plastering in 3 different locations how would you structure it? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Pricing Page vs. No Pricing Page
There are many SEO sites out there that have an SEO Pricing page, IMO this is BS. A SEO company cannot give every person the same quote for diffirent keywords. However, this is something we are currently debating. I don't want a pricing page, because it's a page full of lies. My coworker thinks it is a good idea, and that users look for a pricing page. Suggestions? If I had to build one (which I am debating against) is it better to just explain why pricing can be tricky? or to BS them like most sites do?
Intermediate & Advanced SEO | | SEODinosaur0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0