Keyword search filter in Google Adwords: broad? exact? phrase?
-
Hello all
I am working in my website and analysing the potential best keywords for the SEO (post/page name and url path name).
1. I am using Google Adwords. Any other tool you would recommend?
2. Which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords I should target?
Exact? Phrase? Broad?
For instance,
KEYWORD SEARCH:"Information about Madrid"
BROAD MATCH: 300,000
EXACT MATCH: 1,500
Te potential of the keyword is 300,000? 300,000 searches are undertaken on a month that contains that sentence and its variations? Or the relevant keyword potential is the exacta match traffic?
Thank you very much!
Antonio
-
When you are looking at your keywords, you can't miss it, it's to the right of the big, green "Add Keywords" button.
-
where do I find the keyword details drop down?
-
I use broad match for about 0.3% of my keywords. I tend to use both phrase and exact for each keyword. Is you use phrase, make sure to the "keyword details" drop down to see what terms are being used so that you can create some new exact matches and negative keywords. Exact matches seem to have a better quality score on the whole.
-
You also have another match type called 'Broad Match Modifier ' which is a match type in between phrase and broad.
-
Hi Antonio,
I've seen great results from all match types, and usually get the best results from a combination of the three plus some negative keywords. Good keyword research is vital to make sure you're not wasting time and budget on undesirable keywords. For example, if your keyword is "Madrid information", selecting broad match type could result in your ad showing for search queries like "information technology Madrid" or "Information on the University of Madrid."
Exact match type is generally the "safest" option, as your ad will only be triggered the phrase you've selected and nothing else. However don't be afraid to experiment with phrase and broad - you can set your bids lower to make sure you're not wasting unnecessary budget. Then monitor keyword performance closely and use the data to hone your adgroups (pausing keywords that aren't working, increasing bids on the ones that are, expanding your keywords, adding negative keywords etc.)
Good luck!
-
Hello Antonio!
1. I strongly recommend you to complement Google Adwords Keyword Tool with Ubersuggest. Try it at http://ubersuggest.org/
2. Yo should select the exact match, it reflects the potential of the keyword. The broad match contains variations of the keyword you cannot imagine.
I hope to be useful to you.
Greetings from Spain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google image search
How does google decide which image show up in the image search section ? Is is based on the alt tag of the image or is google able to detect what is image is about using neural nets ? If it is using neural nets are the images you put on your website taken into account to rank a page ? Let's say I do walking tours in Italy and put a picture of the leaning tower of pisa as a top image while I be penalised because even though the picture is in italy, you don't see anyone walking ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Potential keyword cannibalization?
Hi, I'm doing an audit of a site for a very competitive term (project management software). The site ranks for its root domain on the second page. They have a lot of other non-blog pages that are geared towards longer tail versions that include that term (project management software pricing, project management tool comparison, etc). My question is: are those pages cannibalizing potential search traffic? Should they just stick to the one page (root domain) and include those longtail keywords on the page instead of creating various pages that seem to possibly be cannibalizing traffic? Is this a fair conclusion that these other pages is causing them to rank lower for the main head term?
Intermediate & Advanced SEO | | jim_shook0 -
Multiple keyword optimisation
What is the best way to optimise for multiple keywords for the same product? The situation basically is I have several products which I need to optimise currently only one page, the search terms that relate to the product are in some cases very different.
Intermediate & Advanced SEO | | seoman100 -
Does alt tag optimization benefit search rankings (not image search) at all?
The benefits of alt tag optimization for traditional SEO has always been a "yo yo" subject for me. Way back in the day (2004 to 2007) I believed there was some benefit to alt tag SEO. However as time went on I saw evidence that the major search engines were no longer considering alt tag SEO as a ranking signal. However I later had the pleasure to work on a joint project with a high end SEO firm in 2011/2012. My colleagues fully believed that alt tag optimization was still a very important strategy for traditional SEO at that time. Is there any evidence available that alt tags still help with traditional SEO nowadays? I'm fully aware of the benefits of optimized alt tags and image search. However could optimized alt tags be one of those ranking factors that Google removed due to abuse and later quietly resurrected?
Intermediate & Advanced SEO | | RosemaryB0 -
Google local pointing to Google plus page not homepage
Today my clients homepage dropped off the search results page (was #1 for months, in the top for years). I noticed in the places account everything is suddenly pointing at the Google plus page? The interior pages are still ranking. Any insight would be very helpful! Thanks.
Intermediate & Advanced SEO | | stevenob0 -
Do search results differ greatly when you search on mobile?
If you have a site with responsive design, is Google likely to look upon you more favourably and dramatically change rankings?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Google Semantic Search: Now I'm really confused
I'm struggling to understand why I rank for some terms and not for other closely related ones. For example: property in Toytown but NOT properties in toytown property for sale in Toytown but NOT property for sale Toytown NOR properties for sale Toytown. My gut instinct is that I don't have enough of the second phrasing as inbound link anchor text -- but didn't Penguin/Panda make all that obsolete?
Intermediate & Advanced SEO | | Jeepster0 -
Google Places not appearing
is it possible to be sandboxed for a google places page? one of our clinics has a places page, and it was doing fine (http://www.google.com/maps/place?cid=5542269234389030356) but now whenever we set our location to trinity,fl and try to search for weight loss, weight loss trinity, etc.. it doesnt come up. it only comes up if we search medi weight loss trinity. also, when we go into our google places dashboard and try to edit the pictures, it doesnt show the same pictures on the actual locations page. for example, in our dashboard we have 5 pictures, but on the actual places page, 3 pictures are showing (none of which are in our dashboard). any ideas?
Intermediate & Advanced SEO | | AustinBarton0