EMD still works?
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Hello guys!
i´m wondering what is your opinion about EMD, they still working like they did in the past??
Thanks in advance
Br
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Wow, nice answers! Thanks to all!!
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To add to what the other's have said... EMD's work better for churn and burn/ranking for a single keyword. If you plan on building a online brand/long term website, use a more branded domain (unless the EMD is real sexy).
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Completely agree with Kemp & Ruge on this one.
We happened to work in the travel industry and we often see well known, branded sites like TripAdvisor outrank sites like (keyword)hotels.com. The EMD sites often still perform well, but having an EMD is in no way a foot in the door for rankings.
The main focus should be on whether or not you site contains relevant and up to date content on the topic at hand.
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It doesn't work like it did in the past, and google has made all sorts of statements about being more "brand" focused, like say Zappos.com as opposed to shoes.com. I still see EMD's ranking well across the board, but there are a number of reasons for that beyond just the name. And, even still, they don't dominate the way they did years ago.
At least, that's what I have observed.
Best,
- Ruben
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