E-commerce duplicate URLS

[MindlessWizard]

Hi

I just realized that my e-commerce products do not have any difference except the SKUS, PRICE and THE PRODUCT name. Apart from  each page has  the same sidebar and a piece of content ( same ) under each product pages. And this is the reason why i am getting too many duplicate urls warning through Moz analytics.

I do not have any other contents to add for each product because of the nature of the product. Only the price, product name and the SKUs will be different and rest will all be same for each products.

How can i fix this ?

Thanks

[MindlessWizard]

Hi Ivor

Thank you very much for your reply.

• Each product have their own title tags and h1 tags ( product name )
• The content is on each product page and it is the same for all the products. So, i think this is something i need to take care of.

[MindlessWizard]

@Brendan

Thank you very much for . But customer reviews are not going to work because each product is a unique product and only a single customer can  purchase a product.  So each product is a unique piece.

Also we do not have any attributes of the products. The only thing that is unique is the product name and the SKUs and price.

[taryn_s]

Hi,

You can definitely do as ivordg suggests and use the product name to create unique title and H1 tags and meta descriptions to get you started. Another strategy would be to combine all of the products in to one page but this depends on the product and what's unique about them. If only the colour and size change for example, this could the way to go. You can then use drop downs to let users select the product they want and add a canonical tag to the page. This is something Zappos.com does very well - http://www.zappos.com/cole-haan-ridley-blucher-sneaker

If that's not possible, a better long-term strategy would be to make each page truly unique which would be a great help to you. The best way to do this? Product reviews. This will not only help your SEO but also increase customer engagement and allow customers to get a better overview of your products and likely increase conversion rates. Econsultancy wrote a really good piece on the benefits of product reviews which would be worth your time reading.

There's also an Econsultancy piece here on how to attract product reviews from your customers.

Hope that helps but let us know how you get on or if you need more help.

[ivordg]

Hi,

I run a webshop as well with the same issues (sanidepot.be). All my products are different in the sense that they have unique product names, sku's and prices - just like yours.

• I use the names of the products as my title tags and H1 tags, avoiding duplicate title errors.
• ...yet placing the same text content under each product doesn't seem right. Is it a footer/banner? Or really the same text added on each product page? I'd remove that text or when it's a seperate html, highlight it in your robots.txt to dissallow that page somehow. If you could, i'd disactivate it, avoiding tons of duplicate content.
• Then the result would be that your product pages have a  unique character, even through they don't contain a lot of text. But the real juice for your ranking should come from your home page and all the category/subcategory pages and all landing pages that present your (core) products.

Hope this helps a bit.

Ivor