What if my site isn't ready for Mobile Armageddon by April 21st??
-
Hello Moz Experts,
I am fighting for one of our sites to be mobile optimized, but the fight is taking longer than anticipated (need approval from higher ups). What happens if my site is not ready by April 21st? Will it take long to recover, like Penguin? Or, will the recovery be fairly quick?
Say I release a mobile version of my site a week later. Then Google will have to reindex it and rank me again. How long will that take before I regain my traffic?
Thanks,
-
I, like Cocoonfxmedia, would like to think that given Google has to be aware that not everyone will be able to remedy their situation quickly, they'll go easy at first and ramp up penalties over time.
That said, I don't think anyone outside of Google knows the answer to your question. You're smart to push. I recommend you baseline traffic, conversions and rankings now, before the change, so you can use that push even harder should a negative impact be felt and you need evidence to support your request for approval.
-
I think Google is right to do this but for many businesses the cost to convert sites and possibly redesigns will mean it will take years for people to catch up. I just hope that Google don't start penalising sites straight away.
-
Google has said this change will run real-time, as far as I understand. So while being ready for April 21st is the best option, if you're ready the 23rd it shouldn't take you long to take advantage. Most people will NOT be ready by the 21st, especially those who don't do SEO, used to but stopped or have dodgy providers who aren't keeping up on it.
My advice to you & all of our clients is the same - mobile is the future and ignoring that is business suicide. Get mobile-ready as soon as possible and keep improving your mobile presence. You'll be much better for it in the long run.
As far as "recovery times" - well, I would think along the lines of what Google already is like. If you do a homepage title change it'll reindex in a day or two usually. If you change your contact page maybe a few more days. And if you change text on some old blog post, you may have to ping it directly or it may never get crawled.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - 'Near me' phrases
Hi all, I would like to start works to give our website more visibility for 'near me' searches for x2 of our services. We have 130+ stores throughout the UK and would like to rank if someone in i.e. Leeds was to search 'pawnbroker near me'. Please can you advise the best way to achieve this? Do I need to add scheme mark up? If so, does this go on the service page? Or do I need to place on individual store pages? Any help much appreciated! Kind regards, Jack
Intermediate & Advanced SEO | | Jack_Jahan1 -
Links to my site still showing in Webmaster Tools from a non-existent site
We owned 2 sites, with the pages on Site A all linking over to similar pages on Site B. We wanted to remove the links from Site A to Site B, so we redirected all the links on Site A to the homepage on Site A, and took Site A down completely. Unfortunately we are still seeing the links from Site A coming through on Google Webmaster Tools for Site B. Does anybody know what else we can do to remove these links?
Intermediate & Advanced SEO | | pedstores0 -
What's the Best Host For WordPress sites
Our site has gone down twice in a week...hosted by Fat Cow. So we're going to switch hosts this week. We currently have 2 WP sites on a Fat Cow VPS. 8 GB file size and 2 GB data transfer monthly. We use a CDN and video hosting company (Wistia) so the file sizes are small. I've contacted several hosts and narrowed it down to WP Engine, Rack Space and A Small Orange. I care about fast page load time (1 second), 99.999% up-time and great support. Price is a secondary concern. I'm leaning towards WP Engine, but wanted to ask Moz community before making a decision. Any other hosting companies I should call?
Intermediate & Advanced SEO | | Branden_S0 -
Will an inbound follow link on a site be devalued by an inbound affiliate link on the same site?
Hey guys, quick question I didn't find an answer to online. Scenario: 1. Site A links to Site B. It's a natural, regular, follow-link 2. Site A joins Site B's affiliate program, and adds an affiliate link Question: Does the first, regular follow link get devalued by the second affiliate link? Cheers!
Intermediate & Advanced SEO | | ipancake0 -
'Select your country' page leading to high Temporary Redirects
Hello all, I manage an ecommerce website and product prices are shown depending on what country you select. When a user does a product search or lands on a product page, they are immediately redirected to a 'select your country' page. After selecting their option, the user is redirected back to the product or search result page. The problem I face is that, this is leading to a high 'Temporary Redirects' list in my crawl diagnostic page. Looking at the list of temporary redirects, 90% are users being bounced to a 'select your country' page. Any advice to tackle this? Have you guys faced anything similar? Thanks Cyto
Intermediate & Advanced SEO | | Bio-RadAbs0 -
I'm afraid I may have messed up my site's organization
So I recently started working on an existing site for a company, and I'm afraid I may have done something to lose some backlinks. So to start off, say the website is www.domain.net and when I arrived domain.net and www.domain.net showed up as two separate sites so I changed my web.config file to direct all domain.net to www.domain.net The homepage was called default.asp, and I wanted the homepage to always show up as www.domain.net instead of www.domain.net/default.asp. Of course they both showed the same thing but I couldn't figure it out. So I removed www.domain.net/default.asp from indexing and changed the my internal links to the homepage to point at www.domain.net instead of simply pointing at the file default.asp. So now www.domain.net/default.asp still brings up the page, but I want it to revert to www.domain.net. I'm also a little worried because I noticed that one of my incoming links points at www.domain.net/default.asp and it doesn't get passed along to www.domain.net and I think i may have damaged my sites SEO I guess this is a very complicated and roundabout way of saying this, but how can I get www.domain.net/default.asp to take you to www.domain.net
Intermediate & Advanced SEO | | bcrabill0 -
How to get the 'show map of' tag/link in Google search results
I have 2 clients that have apparently random examples of the 'show map of' link in Google search results. The maps/addresses are accurate and for airports. They are both aggregators, they service the airports e.g. lax airport shuttle (not actual example) BUT DO NOT have Google Place listings for these pages either manually OR auto populated from Google, DO NOT have the map or address info on the pages that are returned in the search results with the map link. Does anyone know how this is the case? Its great that this happens for them but id like to know how/why so I can replicate across all their appropriate pages. My understanding was that for this to happen you HAD to have Google Place pages for the appropriate pages (which they cant do as they are aggregators). Thanks in advance, Andy
Intermediate & Advanced SEO | | AndyMacLean0
