About Keywords
-
Hi everybody!
I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender.
What is the diference between long tails and keywords?
Thanks to everybody!
Have a nice day!
-
Hi,
As far as i know there are three types of keywords. The head, body & tail. I am trying to explain all three types very simply.
Head keywords - single word
Body keywords - 2-3 words phrases
Long tail keywords - 4+ word phrases
Thanks
-
The main difference between them is that long tails refers something very specific and the short tail something more general.
For example:
Car -> Short tail
Where to buy a cheap car in london -> Long tailIf you are starting with a new project, focus your effort in long tails, they do not have much traffic volume but they are easier to rank and they definetly convert better.
Also if you rank many tails you also can get a looooooooot of traffic
I´m focusing one niche on long tails and it´s going quite well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
Keyword Cannibalization and Targeting Similar Search Terms
My website is a collection of educational games for children. We are currently in the process of doing all the onsite page optimization for the individual game pages (they currently have no title tags, meta descriptions, H1, etc.) We created several different games to teach each particular skill. For example, there are 4 different games children can play to learn vowels. While offering several different games is good for the user, I am concerned as to how best to target a keyword for each particular game page without creating keyword cannibalization. Being new to SEO, I am not sure how targeting on each page different variations of related terms would affect SEO. For example, if one page were to target the term "vowel games", and another the term "learning the vowels" are these keywords similar enough to cause keyword cannibalization? If yes, would a proper solution be to use a canonical tag and designate one game as the "primary" game page for vowels? Ideally, I realize that the best SEO solution would be to have a landing page created just for "vowel games." Yet we created our landing pages based upon school level (preschool, kindergarten, first grade, etc) thinking of the user experience where a child only has to navigate to a single page to find all of the games for their age range. I greatly appreciate any help in better understanding the best way to avoid any potential problems with cannibalization.
Keyword Research | | bza1000 -
How do you keep track of the keywords you're working on ?
Hello Moz community, Let's suppose you're working on a +600 pages website and you are working on lots of keywords. I'd like to know if you had a database / excel / tool to know which keywords you've been targetting so that you don't create twice the same content ? Thanks for your answers
Keyword Research | | Sindicic_Alexis0 -
Keyword inside keyword
Hi, I'm a newb and I'm trying to wrap my head around how this keyword thing works. Let's say I find these KWs as part of my research: Acupuncture Acupuncture Clinics Acupuncture Clinics in Gainesville Acupuncture Clinics in Gainesville Florida Does optimizing for Acupuncture Clinics in Gainesville Florida optimize me for all the other terms as well? And furthermore, might I appear for searches like these too: Acupuncture Florida Acupuncture Gainesviile Acupuncture clinics Fl Thanks a bunch!
Keyword Research | | Graphbyte0 -
Target multiple keywords on homepage?
Hello. I've got a situation in which I could use some help. A client is in the business of auto parts for European cars. He is VERY stubborn in wanting his homepage to rank 1st page for a keyword for each car brand, for example: audi autoparts bmw autoparts mercedes benz autoparts jaguar autoparts Basically, 15 keywords (one per brand) in total. How would you guys handle this? I can't seem to find a natural way to optimize a homepage for all these keywords at once. I've suggested landing pages for each brand/keyword, but he won't accept it. Is there anyway to do this or will this be a dispute with my client to convince him about the landing pages idea? Thanks a lot!
Keyword Research | | EduardoRuiz0 -
Branded Keywords
I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?
Keyword Research | | AAttias0 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050