Medical terms and keyword monthly search ranges
-
I have a question with regards to the monthly search ranges. I read your information on how the range is calculated but it does not explain the following.
Google AU comparison for "hives" and "urticaria". The range give is 11.5-30.3K per month for both terms. This is highly unusual because we know that people use hives more than urticaria when searching for the same disease.
Interesting this is the only medical term that behaves like this and want to understand the reason why.
-
Thanks Ed for the UK and US analysis.
Its very strange as it only affects Australia. Moz outputs:
11.5-30.3K hives with difficulty at 57
11.5-30.3K urticaria with difficulty at 40
So I guess Moz is considering both Hives and Urticaria differently. I am just a bit wary that the range is the same given the method that is used.
This article shows how they come up with the range https://moz.com/blog/sweating-details-google-keyword-tool-volume
Given Keyword planner (Australia data - see image) gives very different month usage rates - I would expect the range to be different.
-
In one well known Seo tool that I might or might not use i've got:
UK
27,000 for urticaria and 47,000 for hives
US
90,500 for urticaria and 165,000 for Hives. Then the mighty Moz estimates: 70,0000-118,000 for urticaria and for 300k-1.5m for hives.
But only medics will search urticaria - and they'll search it alot and be looking for academic articles and Hives is not a really solid commercial intent keyword - hence the huge numbers.
Google doesn't consider them the same thing - if you type in urticaria, hives is not in bold in the metas and similarly the other way around. So put Hives (urticaria) as your H1 and then have H2's as all the subtopics, causes, treatments, procedure, cremes, risks, children, and then an faq with all the questions people ask 'how to get rid of hives' i get hives when sunbathing' etc and you'll rank on page one if it's a comprehensive and authoritative piece. Don't worry about WebMD, government sites etc. They are not written by medics so you can outrank them with better and more detailed and more clinically helpful information.
Also think of the things peopl will type if they want to see a doctor about hives or buy hives products. These intents will be different too.
hope it helps! I've assumed a lot here. But don't worry too much about volume estimations. Bigger volumes are diluted with crap so you'll just get lots of traffic and no sales and smaller, more intent focussed ones are where the money's at. And if you get in the top 3 and answer some questions really well then you'll get the snippet for sure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords problems
Hello,
Keyword Research | | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
Proper use of location in keywords
¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.
Keyword Research | | reginadelafuente0 -
Target Search Terms Changed - does this affect traffic?
We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this. We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?
Keyword Research | | monique-plaw1 -
How accurate is Googles Keyword Planner?
I did some keyword research for our company. Some of the terms we got 100,000 search volume for in 2011 now have only 90 monthly searches. I am doing exact match for both US and Global and neither are any where near those high of numbers. Now I can't say how the old report on this was done but we are all a little skeptical of these numbers. Is there any other tool out there for search volume on Google? The Moz tool while it lists Google as an option only does Bing. Thank you!
Keyword Research | | Sika220 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
To Meta Keyword or Not To Meta Keyword, That Is The Question
I can't seem to get a reliable answer on this one. It seems to be split down the middle as far as who agrees and who doesn't, of course some of that content is outdated. So, for today, should I be using the meta keywords tag or not? Thanks, Steven
Keyword Research | | sfmatthews0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0 -
Google keyword tool
Hey anyone noticed Google's keyword tool seems to be returning weird data for search volume compared to just a few days ago? "iron fist clothing" exact match was returning around 1,000 local monthly searches and a monthly trend of approximately the same over the past year. As of yesterday it has zero searches for exact match and even the monthly trends have all been set to zero for every month going back a year Now I suppose this could happen in theory but the fact that the trend is showing up as zero for each month over the last year makes me think this could be a bug. I've also noticed this for one of my keywords on my SEO site, again suddenly gone to zero searches and monthly trends going back a year. However a quick check on webmaster tools shows the impressions going back a few months at the average of 1,300 that the old trend suggested it should be. Anyone else noticed this?
Keyword Research | | barabis770