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Thank you for this information, Optimize.  Not having a very technical background in this area, it seems quite confusing to try to implement this correctly.

Hi There,

Our company provides training courses and I am looking to provide the Spanish version of a course that we already provide in English.  As it is an e-commerce site, our landing page for the English version gives the full description of the course and all related details. Once the course is purchased, a flash based course launches within a player window and the student begins the course.

For the Spanish version of the course, my target customers are English speaking supervisors purchasing the course for their Spanish speaking workers.  So the landing page will still be in English (just like the English version of the course) with the same basic description, with the only content differences on that page being the inclusion of the fact that this course is in Spanish and a few details around that.

The majority of the content on these two separate landing pages will be exactly the same, as the description for the overall course is the same, just that it's presented in a different language, so it needs to be 2 separate products.

My fear is that Google will read this as duplicate content and I will be penalized for it.  Is this a possibility or will Google know why I set it up this way and not penalize me?  If that is a possibility, how should I go about doing this correctly?

Thanks!

Good article, Doug.  Thanks!

I am referring to the Meta keywords tag.  Thank you.

In general, does having a large number of meta keywords listed in a page's meta keywords line dilute effort?

On other words, should I focus on optimizing for 1 or 2 keywords per page to keep my efforts focused and increase the probability of ranking better for those 1 or 2.....or should I put down all the keywords I would "like" to rank for?

Thank You

I'm wondering how much additional directory links to a site, on a monthly basis, would be too much, and potentially seen as too manufactured in Google's eyes.  I am referring specifically to good quality, or relevant, directory links, nothing very spammy.  I know there is no specific number, just wondering what the consensus is.

Would a 10% monthly increase in linking root domains generally be considered too much?  5%?

Thanks for your input!

Rick, by SEA I'm assuming you mean Adwords, right?

Thanks, Ryan.

I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification.  What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases?

Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages?  What's a good rule of thumb as far as the number of keyword phrases to target per product?

Thank you

Will links from blog directories to our subfolder-located blog within our website help the ranking of our overall site?  In other words, will it just help the rankings of the main blog page (where the directory links are pointing to), or will it pass the link juice to the rest of the site?

Thanks!