What is the proper way to write a title for local SEO?
-
Good Morning,
I was wondering if some one could clarify the best way to write a title tag for local SEO.
1.) "Pet Store in Boston, MA"
or
2.) "Boston, MA Pet Store"
Thank!
-
My vote is for neither of the above but a different combo.
- Boston Pet Store - Company Name
I think the 1st part is how many would search. I don't think many search for KW in city st.
For organic national SEO I would not normally take up space to add name, but in local Google seems to like company in title for local search.
-
#1 simply because it makes sense from a readers and search standpoint. If you use two and rank higher your conversions might not be as well. I would keep an eye out and see how your conversions and competitors are doing with their title. Make sure your title is unique as this seems very vague and a competitor might already be using it.
-
#1 always. Red Spot is spot on with her response in my opinion ; )
-
The first way is how I would do it. I tend to think of it in terms of how I would typically answer a question in the real world. "Where do you work?" at a "Pet store in Boston, MA".
-
#1 for sure
-
I would choose #1, because the most important part of the title (that it's a pet store) should come before Boston, MA. Additionally, the most common word ordering for most people in terms of local is the address format: Thing, Area, City, State.
There's a nice write up on title tags here: http://moz.com/learn/seo/title-tag Note that Moz also says:
Place Important Keywords Close to the Front of the Title Tag
According to Moz's testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results.Cheers!
-
I think either way is fine with #1 being better, but I would also add the name/brand of the store to this as well. Users wouldn't want 10 listings that said the same thing, they would want some way to differentiate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much is the importance of grammar and formation of sentence in Meta Title and Description in SEO
We are having, say around 100 products, cakes to be specific, with different flavors, available in more than 100000 areas of 200 plus cities. Now to make it SEO friendly, we have an algorithm which creates a unique page for each cake name, with area name, and few keywords, so that if customer is searching for cake delivery in any specific area of specific city, the user will easily find the right page. Now the thing is - when creating such unique pages for different combinations of cake, city and areas, it is also creating some content. So we wanted to know how much is the importance given to Grammatically correct statement compared to incorrect statement in ranking a page. for example: there is 1Kg Chocolate Cake, available in Satellite Area of Ahmedabad city, which one of the following Page title will have higher ranking? Case A: Send 1Kg chocolate cake to satellite area ahmedabad online Case B: Online 1kg Chocolate Cake delivery in Satellite Ahmedabad In Case A: the statement contains all keywords, but there are some grammatical mistakes in formation of statement as well as Capital Characters are not used for Satellite (Area name) and Ahmedabad (City name) In Case B: the statement is grammatical proper, as well as capital characters are used for Area name and City name. Does all search engine also have their algorithm designed to analyze the grammatical structure of page title or it just scans the keywords? Thanks in advance. Team Midnightcake
Intermediate & Advanced SEO | | midnightcake1 -
Ecommerce SEO: Title Tags for pagination
Here's a specific question about title tags for ecommerce website... We've got lists of products (category list pages) that stretch for many pages... is there any benefit to added a something to make the title tag unique. For example: Page 1: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example</span><span class="html-tag" data-mce-mark="1"></title> Page 2: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 2</span><span class="html-tag" data-mce-mark="1"></title> Page 3: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 3</span><span class="html-tag" data-mce-mark="1"></title> FWIW, we've got the pagination and canonicalization nailed down tight. Moz crawl actual brought a dupe content issue based on title tags.
Intermediate & Advanced SEO | | 19prince0 -
Dynamic numbers in meta title - can it harm SEO?
We are creating an online shop with thousands of products. And i want to put total product number in index title, each day/week it will increase. This would be interesting for visitors to see. But would be it be good for SEO? For example title: "Brand - Buy Toys Online, We Have More Than 10659".
Intermediate & Advanced SEO | | bele0 -
Read More & SEO
I have just had my site redesigned. The site was designed with only important facts bullets at the top of the page and all other information is below in the read more section that expands when clicked. I am wondering if I need to have this information in the read more section visible to the customer or if having the majority of the text in the read more is OK? and how it will effect rankings having it this way? I have had spots #1 &2 on Google for my keywords- until the site was redesigned...wondering if this was part of the reason. I have moved some of the text up to be visible on some of the pages - but it makes the site look cramped - and competes with the ease of use the site design Any insight on this is appreciated.
Intermediate & Advanced SEO | | Cheri110 -
Hyphen domain effect SEO?
Hi Guys, I am looking to buy some domain that have the keyword I want in - but my question is; Does using hypehns in a domain effect your SEO? Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
Technical SEO issue
Hi Everyone, I have encountered a major issue in one of my clients website(kitchen appliance website). This client has 2 main websites (A & B) linked with each other representing 2 different categories of appliances. We are trying to create some brand pages that this store carries. One brand page has been created and when searching for it on SERP, the results found should be under URL A but it is under URL B. I don't know what is going on? Can someone explain me what happened? Thank you,
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Does font size affect SEO?
In the eyes of Google, would the font text size of say a news article affect SEO? For example, a slightly larger font being easier to read by those with bad eyes? Accessibility? If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1