Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Sub Domains vs. Persistent URLs

Intermediate & Advanced SEO

618

VERBInteractive last edited by

I've always been under the assumption that when building a micro-site it was better to use a true path (e.g. yourcompany.com/microsite) URL as opposed to a sub domain (microsite.yourcompany.com) from an SEO perspective. Can you still generate significant SEO gains from a sub domain if you were forced to use it providing the primary (e.g. yourcompany.com) had a lot of link clout/authority?

Meaning, if I had to go the sub domain route would it be the end of the world?
1 Reply Last reply
Reply Quote 0
Gyorgy last edited by

It's not the end of the world, but definitely more expensive.

As you probably know, the folder microsite gets most of the root domain's authority, while a sub-domain doesn't get anything at all, or just a fraction of the authority; therefore, you'll need to invest more in content, links, social factors, etc.
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Trailing Slashes on URLs

Hi we currently have a site on Wordpress which has two version of each URL trailing slash on URLs and one without it. Example: www.domain.com/page (preferred version - based on link data) www.domain.com/page**/** The non-slash version of the URL has most of the external links pointing to them, so we are going to pick that as the preferred version. However, currently, each version of every URL has rel canonical tag pointing to the non-preferred version. E.g. www.domain.com/page the rel canonical tag is: www.domain.com/page/ What would be the best way to clean up this setup? Cheers.
Intermediate & Advanced SEO | | cathywix

0
Switching URLs after acquisition to retain domain authority?

Hey everyone! My company just acquired our biggest competitor and we're switching to their platform because they have a better technical structure for SEO--what's the best way to do that, other than a 301 redirect? Can we even rename their domain to ours? How do we ensure we keep both our and their domain authority and SEO juice? Thanks!
Intermediate & Advanced SEO | | genevieveagar

0
Legacy domains

Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch

0
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?

I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith

0
Consolidating two separate domains and redirecting towards a new replatformed domain

A client has two different sites selling the same products with the same content, they would like to replatform onto Magento while redirecting those 2 sites to the new URL. The question is, besides monitoring the 301 redirects is there anything else to take into consideration when consolidating two sites into one new site?
Intermediate & Advanced SEO | | RocketWeb

0
Is having all your media hosted on a sub-domain bad?

I just realized yesterday while doing some audit work on our site (which is still relatively new) that all of our audio assets are stored on a separate sub-domain. We are an eCommerce site that sells audio books, and every product page has a sample audio file to listen to. But all those files are stored on a sub-domain of the main site. "cdn-media.oursite.com". First, I understand that media(our audio files) has some inherent SEO value if hosted correctly. Is that true? And if so, how important would you think it is? Secondly, assuming that it does have value, are we losing that value by having them hosted on a sub-domain? I have read things that say sub-domains are bad, and I have read things that say that Google at least has been treating sub-domains as sub-folders, but I can't find anything definitive one way or the other. On another note, another thing I saw is that people are linking to the sound files directly in various places, and those links are going to the sub-domain, not the main domain. There aren't even pages on the sub-domain, just the files, so those links deliver a "visitor" to a page that is completely blank except for a tiny little audio player. Not sure what to do about that, but that can't be good one way or the other right? How big of a problem is this really? Is it worth me going to our IT dept. and trying to change it? It sounds like it would be a pretty big deal to change, so I'll need a few voices to back me up if that's the case.
Intermediate & Advanced SEO | | DownPour

0
Need Perfect URLs

I'm redesigning a site's structure from the ground up, and am having issues with the URLs. I'd love to have them be perfect, but kept finding conflicting advice online. 1. For my services blog, is it best to have it set up like www.example.com/services/keyword or
www.example.com/keyword There seems to be conflicting advice as to keep it short and keep the keyword as far to the left as possible, but also that including the word services would help with long tail phrases and site organization. 2. For my blog section, is it best to have it set up like
www.example.com/blog/keyword or
www.example.com/keyword or
www.example.com/blog-post-title-with**-keyword**-in-it It's similar to the first question, but also adds the question of including the entire post title in the URL or just the keyword. Your help would be greatly appreciated!
Intermediate & Advanced SEO | | Stryde

1
Best approach to launch a new site with new urls - same domain

www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com
Intermediate & Advanced SEO | | STPseo

0