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You can set up another campaign using the same, or different, keywords with different competitors.

Hi. I posted an answer a few days back that might help:

Google serves up the same results to smart phones and desktop computers. What they recommend is use the same site and use the style sheet to control the mobile display. In other words, not making a separate site for mobile. Here is a snippet from a Google & A.

John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :). Here is the entire article where I found the snippet.

The other option would be to make the mobile pages and canonical those back to the corresponding main site pages. This way you don't have duplicate content and you have more SEO juice flow to the main site.

In my opinion, I wouldn't even worry too much about "traditional" cell phones. I found since the beginning of the year, on STP, we've only had 1 or 2 sales via dumb phones and only a fraction of traffic compared with smart phones.

I think they would automatically use Google.es. When I went to Spain in January, Google recognized my location and served me up the Spain search.

One way to easily check your results is to do it the old fashion way. Do a search for it and count your rank manually. Since there are 10 per page, this is easily done.

Also make sure you have your campaign settings set to the proper version of Google when looking at SEOmoz ranking.

good one!

Hope it is not in bad form to post a possible answer to my own question. I couldn't find a lot of info out there but this is what I gots:

I found something that said a naked link was a link with no anchor text. Well how the heck can someone click on a link with no anchor text!?!?!?!?!!!! So I did a little research using Open Site Explorer and found a few links with no anchor text. For the most part they were images that had a link back to our site. I found some non-image ones but those look like mistakes. I checked out the code and found instances of a link to our site with no anchor text then a link with text like this:

<a href="http://www.sierratradingpost.com">a><a href="http://www.sierratradingpost.com">www.sierratradingpost.coma>who knew!

Hello SEOmozers!

I have a question for you all. What are "naked backlinks"? Can you also give an example?

Thank you!

woo aka STPseo

Well it wouldn't effect smartphones since they get the same results. Not sure how it effects mobile search still relevant to old style cell phones.

Just a quick extra note: Bing and Yahoo have the same results. Some months ago Bing and Yahoo made an agreement to have Bing serve up Yahoo's natural search results and Yahoo took control of the paid adwords side.

P.S.I think it is a link worth having as a long term link building plan.

Hi. I posted an answer a few days back that might help:

Google serves up the same results to smart phones and desktop computers. What they recommend is use the same site and use the style sheet to control the mobile display. In other words, not making a separate site for mobile. Here is a snippet from a Google & A.

John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :). Here is the entire article where I found the snippet.

The other option would be to make the mobile pages and canonical those back to the corresponding main site pages. This way you don't have duplicate content and you have more SEO juice flow to the main site.

In my opinion, I wouldn't even worry too much about "traditional" cell phones. I found since the beginning of the year, on STP, we've only had 1 or 2 sales via dumb phones and only a fraction of traffic compared with smart phones.

First I just want to say that the "obstacle" you want to overcome is a Google guideline and they run the show.

You could just mention all the brands you carry on the one Google place page. Maybe something like "Car Dealership - Chrysler, Smart, Infiniti, and Mitsubishi.... then  talk about all the brands in the description as well. When I do a search for "Ford" I get "Spradley Toyota" as my first local places result. I think this is your best bet.

If you insist on having a page for each brand, maybe you could just add a suite number to the address giving each brand it's own suite, therefor giving each brand an address. Not recommended. It'll be interesting to see what the other SEOmozers say about it.

It may allow more of URLs to get crawled, resulting in more URLs in the search index, hopefully resulting in more visitors. Here is what Google says about sitemaps:

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.

read the whole post here.

If you can't find them, you could put a disallow in your robots.txt files to keep them from being crawled.

you can use:

 <meta name="robots" content="noindex, follow, noodp" />

If you are talking about the shopping cart itself, after folks put stuff in it: I would make that a noindex. I get paranoid about security and privacy so I would keep anything that is personalized in any way out of the search index. You don't want a link to a shopping cart with specific shopper id to get into Google. Even if the shopper id doesn't tie back to any personal data, you could have multiple people with the same cart id.

Anyway... I would suggest making the cart a noindex... I'm paranoid about it so I'd play it safe.

You can have canonical from one domain to another.

I am talking about have the ability to actually control eBay's meta data at the canonical level. They already have canonical tags going back to their own pages and I doubt they would give you control over it. Again, I am not 100% sure but I would be shocked if they gave you control of that field. eBay has its own SEO concerns so I image they would retain control of that field.

I just don't consider a product page on eBay to be a duplicate of a product page on a third party site even if the site were feeding the data to eBay. Your site and eBay are 2 totally separate entities and I don't think these would be considered duplicate pages.

A couple things we looked at when it comes to abandoned carts was shipping and tax. We'd often get comments that our shipping rates were too high. If you wait until the last minute to show them these additional costs... you can expect more carts to be abandoned.

Also - if you run promos you want to make sure the customer can see any discount. If there are problems with a promo or if you apply the discount after the order is finalized, the customer may think it is not working and will abandon the cart.

Another thing - if you suspect orders are being dropped during authorization - if possible try and pull the data from the cart as soon as the button is clicked. Make this a server side collection so you don't need to wait for or relay on any third party connection. Then you can compare your data with the final order data to make sure they are all going through.

Hope this helps!

Hi. You want to make sure they are unique and the interesting stuff is up front. These descriptions can help with click through as that is what the search person will first see after the title.

I'd suggest something like: [blog title] - [blog category] - by [blog author] - [blog date]

This will keep them unique and if it gets truncated the important stuff is up front. With this in mind you could tell them bloggers to make sure they have relevant and catchy blog titles to garner that click!

I would focus on the fruit. I'd have fruit categories and put the refurbished on the top of that structure. People are searching for the fruit first and foremost and not "refurbished" in general. I would not canonical back the new product URLs to the refurbished ones. Keep them pure. However to push the refurbished fruit you could add links and advertising on the new fruit back to the refurbished fruit pages.

I would think you would want to link build back to the category unless the content is real specific to a model. I am thinking the category will be more permanent and you wouldn't want a link back to a product that is sold out or no longer available.

Hope this helps - good luck!

I don't think it would be too bad. A cleaner name would be better but having the new images show is important too. More important in my opinion.

Landing pages.... or doorway pages are a no no. You should move away from them all together if you are trying to rank. Packing a page with keywords to get ranking on it can get you penalized and dropped from Google.

Instead make a site that include relevant content and include your relevant keywords in that content. Make your page titles and page descriptions relevant to the content on the page and the keywords included. Organize the site in a logical manner and use H1, H2, and H3 tags but not too heavily.

That's it in a nutshell! Hope it helps!