You can set up another campaign using the same, or different, keywords with different competitors.
Posts made by STPseo
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RE: How can I add more than 3 competitors
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RE: How useful is a mobile version of your site (for SEO sake)?
Hi. I posted an answer a few days back that might help:
Google serves up the same results to smart phones and desktop computers. What they recommend is use the same site and use the style sheet to control the mobile display. In other words, not making a separate site for mobile. Here is a snippet from a Google & A.
John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :). Here is the entire article where I found the snippet.
The other option would be to make the mobile pages and canonical those back to the corresponding main site pages. This way you don't have duplicate content and you have more SEO juice flow to the main site.
In my opinion, I wouldn't even worry too much about "traditional" cell phones. I found since the beginning of the year, on STP, we've only had 1 or 2 sales via dumb phones and only a fraction of traffic compared with smart phones.
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RE: I think my ranking report is not accurate.
I think they would automatically use Google.es. When I went to Spain in January, Google recognized my location and served me up the Spain search.
One way to easily check your results is to do it the old fashion way. Do a search for it and count your rank manually. Since there are 10 per page, this is easily done.
Also make sure you have your campaign settings set to the proper version of Google when looking at SEOmoz ranking.
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RE: What are "naked backlinks"?
Hope it is not in bad form to post a possible answer to my own question. I couldn't find a lot of info out there but this is what I gots:
I found something that said a naked link was a link with no anchor text. Well how the heck can someone click on a link with no anchor text!?!?!?!?!!!! So I did a little research using Open Site Explorer and found a few links with no anchor text. For the most part they were images that had a link back to our site. I found some non-image ones but those look like mistakes. I checked out the code and found instances of a link to our site with no anchor text then a link with text like this:
<a href="http://www.sierratradingpost.com">a><a href="http://www.sierratradingpost.com">www.sierratradingpost.coma>who knew!
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What are "naked backlinks"?
Hello SEOmozers!
I have a question for you all. What are "naked backlinks"? Can you also give an example?
Thank you!
woo aka STPseo
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RE: Mobile friendly version (CSS) - helps in rankings on mobile searches?
Well it wouldn't effect smartphones since they get the same results. Not sure how it effects mobile search still relevant to old style cell phones.
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RE: How good really is Yahoo Directory Listing is on SEO optimization
Just a quick extra note: Bing and Yahoo have the same results. Some months ago Bing and Yahoo made an agreement to have Bing serve up Yahoo's natural search results and Yahoo took control of the paid adwords side.
P.S.I think it is a link worth having as a long term link building plan.
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RE: Mobile friendly version (CSS) - helps in rankings on mobile searches?
Hi. I posted an answer a few days back that might help:
Google serves up the same results to smart phones and desktop computers. What they recommend is use the same site and use the style sheet to control the mobile display. In other words, not making a separate site for mobile. Here is a snippet from a Google & A.
John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :). Here is the entire article where I found the snippet.
The other option would be to make the mobile pages and canonical those back to the corresponding main site pages. This way you don't have duplicate content and you have more SEO juice flow to the main site.
In my opinion, I wouldn't even worry too much about "traditional" cell phones. I found since the beginning of the year, on STP, we've only had 1 or 2 sales via dumb phones and only a fraction of traffic compared with smart phones.
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RE: Multiple businesses, one location
First I just want to say that the "obstacle" you want to overcome is a Google guideline and they run the show.
You could just mention all the brands you carry on the one Google place page. Maybe something like "Car Dealership - Chrysler, Smart, Infiniti, and Mitsubishi.... then talk about all the brands in the description as well. When I do a search for "Ford" I get "Spradley Toyota" as my first local places result. I think this is your best bet.
If you insist on having a page for each brand, maybe you could just add a suite number to the address giving each brand it's own suite, therefor giving each brand an address. Not recommended. It'll be interesting to see what the other SEOmozers say about it.
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RE: Does daily changing of price information in a title tag damage SEO?
I am not sure I can be definitive on the ranking benefits. I generally think they are beneficial because the page is changing and updating regularly which could indicate it is more relevant. Again though, I am not really sure on this and most of the articles I found on the subject are a few years old or more.
I mostly wanted to caution you on the user experience of changing prices in the title tag. The main problem I can see with this, is if the price of an item went up but Google still showed an older lower price. You may get a disappointed customer if they expect one price they see in Google but find a higher one on the page once clicked. They may think you are doing the old "bait & switch".
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RE: What are your best tips for SEO on a shopping cart?
If you are talking about the shopping cart itself, after folks put stuff in it: I would make that a noindex. I get paranoid about security and privacy so I would keep anything that is personalized in any way out of the search index. You don't want a link to a shopping cart with specific shopper id to get into Google. Even if the shopper id doesn't tie back to any personal data, you could have multiple people with the same cart id.
Anyway... I would suggest making the cart a noindex... I'm paranoid about it so I'd play it safe.
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RE: If my keywords aren't driving any traffic to my site, why am I still ranking for them?
What rank are you achieving? I don't have a lot of my own data but it is my understanding that visitors only go up dramatically when reaching the very top. There is this one article I have bookmarked has an interesting graph measuring click-through rate by Google rank.
Here is the entire article. The graph is on page 2. I may have to run my own data now!
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RE: Is my sitemap going to help me attract more visitors?
It may allow more of URLs to get crawled, resulting in more URLs in the search index, hopefully resulting in more visitors. Here is what Google says about sitemaps:
Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
read the whole post here.
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RE: Duplicate Content | eBay
You can have canonical from one domain to another.
I am talking about have the ability to actually control eBay's meta data at the canonical level. They already have canonical tags going back to their own pages and I doubt they would give you control over it. Again, I am not 100% sure but I would be shocked if they gave you control of that field. eBay has its own SEO concerns so I image they would retain control of that field.
I just don't consider a product page on eBay to be a duplicate of a product page on a third party site even if the site were feeding the data to eBay. Your site and eBay are 2 totally separate entities and I don't think these would be considered duplicate pages.
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RE: Strange Top URLs for Keywords in Google Webmaster Tools
I just don't know. Would you mind putting in the URL to your homepage. I am just going to scan the code for anything unusual. I once had some strange code show up on every page of my group of personal websites. I somehow got hacked. It is a shot in the dark but I don't mind doing a quick scan.
You may also want to post this on the Google Webmaster blog as well. Also, if you do any paid advertising with Google.. ask your account rep.
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RE: Duplicate Content | eBay
I am not sure you can control the canonical tag of an eBay page. I think eBay will have the main control... you can maybe add it to the iFrame but I think eBay's headers will be the ones that have dominance.
I also don't think having eBay product pages would be considered duplicate content. We have numerous product feeds going to third party shopping sites and I don't consider this to be duplicate content at all.
However, I am only slightly familiar with eBay. It will be interesting to see other answers on the subject.
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RE: Finding pages with a high Page Authority
I'm sorry but I do not know of way to get the info across many domains. I have been noticing some patterns like - newspaper sites seem to have high domain ranking. I will say just finding pages with high page authority is going to give you sites in thousands of categories, many of which may not be related to your site. I have been compiling lists of links that point to our competitors to narrow down the data for what best relates to my site.
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RE: Finding pages with a high Page Authority
If it is for link building you can run your domain as well as competitor domains through the Open Site Explorer tool. This will give you a list of URLs that link back to the domain including Page Authority and Domain Rank. If you put the data into a spreadsheet you can simply sort the results page by Page Authority to see the top ones.
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RE: Canonical tag question
I am not sure if there is just a simple yes or no answer to your questions. It is hard to predict exactly to what the search engines will do and ranking will change.
1. It looks like the answer to this question is Yes. Here is a snippet for a Google Webmaster Blog article.
Additional URL properties, like PageRank and related signals, are transferred as well.
2. I can only assume the answer to this question would be yes too. I would assume that since both pages are identical and are on the same domain, page A would now rank the same as page B. It is hard to know for sure though. Sorry I can't be more definitive but Google is a complex animal.
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RE: Does creating a mobile site in html5 create duplicate content?
You are correct. Google serves up the same results to smart phones and desktop computers. What they recommend is use the same site and use the style sheet to control the mobile display. In other words, not making a separate site for mobile. Here is a snippet from a Google & A.
John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :). Here is the entire article where I found the snippet.
The other option would be to make the mobile pages and canonical those back to the corresponding main site pages. This way you don't have duplicate content and you have more SEO juice flow to the main site.
In my opinion, I wouldn't even worry too much about "traditional" cell phones. I found since the beginning of the year, on STP, we've only had 1 or 2 sales via dumb phones and only a fraction of traffic compared with smart phones.
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RE: Iaquire.com "off-page seo" service reviews?
Hi!
I have never used this company or its services. I did find an interesting article on SEObook about their tool. I am by nature a little leery of third party link building services. If you do decide to give them a try, I would start with a short small "I'm testing you" contract and try and get as much info as possible on what they are doing for you. I would also ask for some real world examples.
You may also want to show them the article and see how they respond to the concerns the author mentions.
Good luck!
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RE: Is there a way to pull historical rankings for a keyword?
I don't know of a way to get that info. That's why sometime back I started a spreadsheet that tracks my ranking on certain keywords I think are important. I have a spreadsheet for brand based keywords and one for product category keywords. This way I check my ranking over time. I would recommend starting a spreadsheet and pulling the campaign keyword ranking reports each week from an SEOmoz campaign. They will keep some historical data as the campaign ages. I still pull them each week and add them to a spreadsheet just in case.
I know this doesn't help your current situation but will help prove that you are making progress. You could also see if they have historical keyword data in Google Analytics to see if they were getting visitors and/or sales on terms they claim they used to rank highly one.
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RE: Alt Tags for random in theme images, and images in css/flash
I would go ahead and add the image alt tags
Here is a snippet from an SEOmoz answer I found.
SEOmoz data has found ALT text to carry a surprising amount of weight. If you don't abuse it, Google puts solid values on linked images and their ALT data.
Found here : SEOmoz article.
As for Flash, Google is getting better at reading Flash content. I am not sure if there is a way to do alt text but if so... I'd so it.
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RE: Strange Top URLs for Keywords in Google Webmaster Tools
Weird! It looks like an IP address but I can't find any info when I run it in a ip address / domain checker. It also does not resolve in the browser. However, to the left of those mystery URLs is a little box with an arrow in it that takes you to the page... can you click that and tell us what page you get?
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RE: Sitemap - % of URL's in Google Index?
Wow. Do you have a third party program to build your site map files or our you using something built in house?
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RE: Sitemap - % of URL's in Google Index?
Hi. We have a stiemap with over 250,000 URLs and we are at 87%. This is a high for us. We have never been able to get 100%. We have been trying to clean up the sitemap a bit but with so many URLs it is hard to go through it line by line. We are making more of an effort to fix the errors Google tells us about in Webmaster Tools but these only account for a fraction of the URLs apparently not indexed.
We also do site searches on Google to see how many URLs total we have in Google as our sitemap only includes "the most important" pages. Doing a search for "site:www.sierratradingpost.com" comes up with over 400,000 URLs.
For us, I don't think 100% is realistic. We have never been able to achieve it. It will be interesting to see what other SEOmozers have to report!
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RE: Is link cloaking bad?
Okay... when I think of cloaked link I think of a link that is being hidden from the user and is there only for keyword or other SEO purposes. If your link has a function, I think you are okay and the nofollow should do the trick.
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RE: Anyone know how/where to get keyword yield ratio?
I looked up "amalgamation" - I can't even pronounce it right. So... I am in over my head here. But I am still trying!
I think you can import the data into Excel. Then using some formulas get the numbers you are looking for. A field that counts the number of keywords. You could also use a conditional formula. This is hard to explain but I think you could do it.
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RE: Will Google Continue to Index the Page with NoIndex Tag Upon Google +1 Button Impression or Click?
You could possibly have the +1 button point back to a page you want indexed like the homepage. So if someone clicks it, you still get the benefit but to a page you want in the index.
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RE: Is link cloaking bad?
So are the links usable to visitors of the site?
If you think the links are valuable, you should add the "nofollow" tag to not send over any link juice. Keeping them hidden from the visitor is a bad practice and I think could potentially get you penalized. If you don't want them used, then don't have them on the page.
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RE: Anyone know how/where to get keyword yield ratio?
Sorry but that's all I got... not even sure what "amalgamation" means. Sounds painful!
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RE: Are you guys finding more No Follows being counted as links?
Remember that a "nofollow" command only keeps links on the page from being followed. You need the "noindex" robot command to keep the page out of search results.
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RE: Anyone know how/where to get keyword yield ratio?
I think I got it. Do you have a Google Analytics account?
If so... if you click on the ecommerce section, you should find a section called "keywords" where you can select "non-paid keywords" to get a list of all the keywords that sent traffic to your site. You can also get this list by going through the "traffic sources" section.
Once you have your list of referring keywords, you should see a drop down that says "none" in the column next to the keyword column. If you activate the drop down you can add another parameter...select "landing page" which will bring up the landing page associated with each keyword.
So you'll have visits per keyword per landing page... I think this gives you enough info for your report! Let me know if you need more info or if I am off base.
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RE: Frustration With Google Places
I would try what Kieran Daily suggest below... call them. It looks like they somehow list your address as their own. Maybe as an alt address. I think the other company is trying to claim your address. I put in a complaint email on the other page to tell Google the info is wrong... however you know how responsive they can be.
Do you do any paid advertising with Google? If so... ask your account rep to look into it.
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RE: Frustration With Google Places
I think I got it now... again sorry for my first response... clearly I was confused.
Something is strange... I am seeing the information between the 2 sites getting messed up.
I have never seen that before. This is probably beyond my skill level but I will see what I can find out about it.
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RE: Frustration With Google Places
Sorry for the response above... I didn't understand the problem when I answered. I tried to delete the response but got an error... I'll try again.
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RE: Frustration With Google Places
That is weird. I do see the address and phone number... but your map marker is clearly not at the right address. It looks like there are a lot of businesses at 2550 South Bayshore Drive, Miami. When I do a map search for this address it says "multiple businesses" at this address but yours it not listed.
The only idea I have is to add a suite number if you have one. I noticed some of the businesses at the address say "2550 South Bayshore Drive #301, Miami". It is a shot in the dark but is currently the only idea I have.
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RE: Anyone know how/where to get keyword yield ratio?
Hi.
Can you be more specific? Maybe give an example.
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RE: Can you use more than one meta robots tag per page?
you can use:
<meta name="robots" content="noindex, follow, noodp" />
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RE: Getting more pages indexed by yahoo and bing
We had the same issue. We have a sitemap but Bing only seemed to pick up less than half of the URLs in it. We contacted our Bing customer service rep and he assured us that Bing was actually using the entire sitemap and the display in Bing Webmaster Tools was wrong. I think there actually may have been a glitch on the Bing side because soon after we started seeing many many more URLs in the Bing search index. We not only used Bing Webmaster tools, we also did a site search "site:www.sierratradingpost.com" and those numbers went up as well.
In short... you may want to contact Bing and ask them what is up. If you have a paid search program with them (via Yahoo) then ask your account rep to look into it.
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RE: Duplicate Content
If not already done, I'd also break out the "Adult" and "Senior" pages to be dog and cat specific... "adult dog wellness", "adult cat wellness"... etc.
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RE: Duplicate Content
I think 75% same content is okay.
The content should be relevant to the page however.
Ultimately you want your content to be relevant and unique as possible - don't try and make content "appear" unique... make it unique.
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RE: Yoast meta description in ' ' instead of " " problem
I did some research and found this is a "known" problem. I'd be sure you have all the patches up to date. I would even shoot Yoast and email to see if they have the problem fixed. I couldn't find any solution except for some hacks and folks manually changing them.
Hope this helps.
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RE: How do I track comparison shopping engine traffic with keywords?
This is the best source I have found on the issues.
http://www.firstrate.co.nz/blog/how-to-track-google-shopping-traffic-reliably/
Here is an SEOmoz article:
http://www.seomoz.org/q/track-google-bing-shopping-as-referrer
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RE: How do I track comparison shopping engine traffic with keywords?
Okay. I am not sure it can be done without setting up a custom tracking for it. Maybe include some tracking in the product feed URLs. I need to look into it more but it doesn't look like Google uses a different sub domain than regular search.
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RE: Searching for links incognito?
I personally don't think it is necessary. The worst that can happen is that a competitor knows you are checking them out. Any good company checks out the competition.
If you are trying to hide your origin, it would be better to search from your personal account as the company IP maybe more easily identified.
Again though... I wouldn't worry about it at all. You don't need to be stealthy.
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RE: How do I track comparison shopping engine traffic with keywords?
So... just to clarify? You want to know which keyword was used for the person to find the comparison shopping engine (which is third party) - which ultimately lead to a click to your site? Or are you talking about tracking Google Shopping?
Do you own www,vistastores.com?