Is there a tool for finding shared interests?
-
Do you know know if a tool exists that shows shared common interests?
For example, people interested in Soccer are also interested in Cricket, beer and Scarlett Johansson.
The data might could come from social media or search queries.
Anyone seen a tool that does anything like this?
-
That's really helpful - thanks Keri
-
Marty Weintraub from Aimclear has talked about doing this via Facebook. You might look at Aimclear's site or ping him on Twitter to get a bit more info.
-
Google Analytics has the option to capture demographic and interests information about website users. It is not as granular as what you are describing, but might give you a direction in which to start looking.
-
Thanks guys - appreciate the responses
The reason for my asking is to help clients looking for related content topics that will be of interest to their clients.
For example, a company selling business insurance may find that their clients are not so interested in reading content about business insurance but they may be interested in marketing, gold, travel or Scarlett Johansson.
I'm sure there will be lots of common searches among any group, but I was wondering if there was a tool that looked for these interesting and less common correlations.
-
Sharing interest data is very hard to gather since people with different interests are searching for the same thing when they need it. I did research for client of our and we have used survey monkey pro version, which came out with pretty interesting results. They offer free option as well and you can customize it to your needs. It could not be best, but I am sure its worth a try.
-
I have never come across anything like this. The next best thing for me is sharing freshly created content to Linkedin groups, Google+ page & Groups and occasionally FB groups. As long as the groups are relevant to the content we share, it starts the ball rolling with traffic and shares etc. I guess it depends on what you are trying to achieve in targeting these users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
Is there a tool that will find a string from the source code from a list of URLs?
I need a tool that will run through a long list of URLs (from multiple domains), look for a specific string in the source code and then produce a CSV showing in which URLs the the string was found. This is for legitimate research, not for any nefarious purposes Any ideas of such a tool already exists?
Search Behavior | | richdan0 -
Search Analytics update in Google Webmasters Tools? Where can we find search queries bringing traffic to website?
I just got up and see Search Analytic's being updated today totally. Their is no option to see old reports. As Search Analytics only share 999 keywords.
Search Behavior | | csfarnsworth
Whats next now?
How can a webmaster finds all search queries bringing traffic to his website?
Any paid or free tool?
Google Analytic's > Acquisition > Search engine optimization > search queries will this area helps? Whole question revolves around. Any good tool that will help you find all the queries bringing traffic to my website?0 -
Macro Market / Trends Tools Analysis ?
Hello Mozzzzzzzzz fans ! One tiny, cute question. Has anyone ever faced the following situation: I'm working on trends projects but I'm struggling to access the information; Let say that we're trying to provide insight around the youth French people. What tool would you recommend to find the most accurate trends ? I've looked around: Google trends, Google Adwords Planning, Reddit, Quora .. Any other tools in mind maybe ?
Search Behavior | | JoomGeek0 -
Privacy Policy requirements for Demos and Interests in Google Analytics
I have a client who is activating the Demographics and Interests in Google Analytics, and I need to provide an appropriate privacy policy, per Google's TOS. Can anybody suggest what to state in the privacy policy? Google says: "If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy: How you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics." So, I guess it's advisable to state that the site gathers "3rd-party audience data." Is it enough to say that the info is being used to better understand and communicate with the website visitor?
Search Behavior | | jrae0 -
Disvow Tool Question
Please forgive me if this is a silly question but I am an online retailer not an SEO man, If I was to upload a file with all the links I thought were spam links on and some weeks later I thought some of them were good links, if I uploaded another file with all of what I thought were good links removed would Google start taking these into account?
Search Behavior | | Palmbourne0 -
Where can I find research into consumer behavior in URL input?
I have a hypothesis that the % of users that type URLs is decreasing. Instead I think users will be arriving at sites by clicking on links in emails, search and social. Where can I find data / research to back me up?
Search Behavior | | TomCritchlow0 -
Interesting keyword ranking issue
Hello Everybody, Thanks for taking the time to read this post. Without further ado, I'll jump straight to it: http://www.dataclinic.co.uk is the web site of a UK based data recovery company. Historically the site has always ranked well for popular data recovery keywords in the UK, with page 1 rankings for most things data recovery related. However, lately things seem to have changed for our most important phrase "data recovery". We noticed several months ago that Google had started to favour the page http://www.dataclinic.co.uk/data-recovery.htm instead of http://www.dataclinic.co.uk/ when a search for "data recovery" (and similar) was performed. This didn't concern us that much as our rankings remained good. However now, neither of these pages seems to be ranking well when a search for "data recovery" is performed (I gave up at Page 5 - who looks past there when searching?). I would appreciate your input on this please - especially about the following points: 1. Why have these two pages now seemingly disappeared from SERPS when a search for "data recovery" is performed ? 2. Why has Google chosen http://www.dataclinic.co.uk/data-recovery.htm rather than http://www.dataclinic.co.uk ? 3. Is this just something to do with UK results ? 4. Other sites I would expect NOT to see in the top results have started appearing - despite their link profiles etc remaining poor - perhaps Google is doing a bit of reorganisation with SERPS related to data recovery at the moment ? 5. And perhaps, most importantly - do you think we need to do anything about our current lack of visibility ?? As I mentioned, we've always ranked well, so these results are puzzling... Should search results revert "back to normal" in a day or so, or am I missing something and need to take action ?? Thanks for any input on this - we would be very grateful indeed for you help ! Kind Regards, Sue
Search Behavior | | 3Amigos0