301 Redirect - What happens to backlinks
-
Hello...
One of my sites is losing rankings in G.
I received the webmaster notification of unnatural links...
My question is, should i do a 301 redirect of every page on my site to a new domain?
If so, do the backlinks (which i believe are causing my rankings to drop) carry over?
How about the good backlinks?
Also, what would happen to the rankings i currently have on page 1?
Thanks
-
I would not 301 redirects because it passes link juice, it will also pass the link juice from sites that have nothing to do with your phrases. What I would recommend is starting a new site. Manually check all your old backlinks.
-
i still don't have enough info on this topic. in my case, i purchased a domain name didigames.biz. actually it is expired domain name with 25DA already. but you know .biz domains difficult to rank in top ten. i purchased new domain name didigamesgirl.com and started making links. now i am thinking about redirecting my .biz domain to this domain. need expert opinion on this.
-
Personally I would not do a 301, as Donnie have said. With the 301, also the backlinks will be redirected. Actually one of the problems Wil Reynolds had with SeerInteractive was because of old backlinks to his previous domain name, then 301 to the actual one.
If you are thinking of creating a new site as a solution in order to avoid the penalization for unnatural links, then - during the migration - contact the "not-crappy" sites which linked to your old one, and inform them that you're changinge domain name and, therefore, you are asking them if they may update your link. 99% the link will be updated.
Obviously, all the link equity the "unnatural links" are passing to your site will disappear, which means that a loss in ranking in quite sure, but not at the same level a penalization could cause.
Another solution should be to try to quit all the unnatural backlinks but maintaining the same site. I don't know if this can be possible: if the domain is http://www.simplastics.com/ (taken from the email you use to register in SEOmoz) from OSE is see exact match links from comments, maybe a signature, and from blog related to politics (not quite related indeed).
Said that, and because the site has also other on page issue (i.e.: domain canonicalization), maybe to create a new site is the best decision.
-
There are many individuals that claim redirecting these sites will filter out the crap links. They juice up a site, then 301 it. My suggestion would be to test it. If the penalty is algo based and if you get hit with this penalty after your 301 then simply undo it and the penalty should go away. I don't believe it's a manual audit. Or you listen to google and start removing the unnatural links. Or you take Donnie's approach if you want to build a new, longer standing web presence.
-
I'm not the expert on this topic, so I'd love to hear some others jump in on this.
This is a very hot topic right. Wil Reynolds was talking about a new potential technique of putting up spam crap sites and building tons of anchor text links to them and letting them live for a few weeks until they get burned. Then put up a new one and repeat the process.
Ethan Lyon mentions in the comments something similar to what you're talking about
Ethan Lyon Apr 23, 2012
A strategy that is really big right now is 301 redirecting burned sites to new sites. So if you build 10,000 links to site A, then it gets burned, 301 redirect site A to site B. Build 10,000 links to site B, so now it has 20,000 links. When site B gets burned, 301 redirect site A and B to site C, so now you start with 20,000 links. Then build 10,000 links to site C so you have 30,000 links. Rinse and repeat and you have a strategy to rank consistently in the top spots in some of the most competitive spaces. Insane that it works, but it painfully does.
So I know that doesn't really answer your question, but sheds a little more information and validates the fact that a lot of people are doing this, or thinking about it right now.
So for people that have done this, do 301 redirects carry the original anchor text and thus can result in burning the new site as well?
-
I would not 301 redirect because it passes link juice, it will also pass the link juice from sites that have nothing to do with your phrases. What I would recommend is starting a new site. Manually check all your old backlinks. Find the backlinks that are authoritative and relevant to your topic (usually sites that have your keyword phrases in them), and contact them. Your email should be: Dear____ , we have moved our site to a new location can you please edit our link?
I love giving value.. The more value I give the more value I get (aka karma, and yes I am a hippie)
When you contact these sites webmaster you can check their sites in a broken link checker tool or find something to help them improve. If you cannot find something to improve at least be somewhat entertaining. Remember webmasters are people too!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirection help needed!
Hi all, So if we used to have a domain (let's say olddomain.com) and we had a new site created at newdomain.com how do we properly setup redirects page to page. Caveat, the urls have changed so for instance the old page oldomain.com/service is now newdomain.com/our-services on the new site. Do we need to have hosting on the old site? Do we need to setup individual 301s for each page corresponding to the new page? Just looking for the easiest way to do this CORRECTLY. Thanks, Ricky
Intermediate & Advanced SEO | | RickyShockley3 -
Is This 301 redirection correct??
Hello Everyone, I have Added This in .htaccess. Options +FollowSymlinks
Intermediate & Advanced SEO | | falguniinnovative
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com$
RewriteRule (.*) http://www.domain.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://www.domain.com/$1 [R=301,L] ErrorDocument 404 /index.html Is this Correct ?? or need any change, please help, thanx in advace .0 -
Images Returning 404 Error Codes. 301 Redirects?
We're working with a site that has gone through a lot of changes over the years - ownership, complete site redesigns, different platforms, etc. - and we are finding that there are both a lot of pages and individual images that are returning 404 error codes in the Moz crawls. We're doing 301 redirects for the pages, but what would the best course of action be for the images? The images obviously don't exist on the site anymore and are therefore returning the 404 error codes. Should we do a 301 redirect to another similar image that is on the site now or redirect the images to an actual page? Or is there another solution that I'm not considering (besides doing nothing)? We'll go through the site to make sure that there aren't any pages within the site that are still linking to those images, which is probably where the 404 errors are coming from. Based on feedback below it sounds like once we do that, leaving them alone is a good option.
Intermediate & Advanced SEO | | garrettkite0 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
Do my redirects on my homepage need to be 301?
Our domain name is something like www.I-am-cool.com but most people just type in iamcool.com After doing some research I found that those are 302 redirects and I think they should be 301. If I am correct do I need to redirect www.iamcool.com and iamcool.com or just one or the other?
Intermediate & Advanced SEO | | EcommerceSite0 -
Do I need to use canonical tags if I'm 301 redirecting pages?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Canonical or 301 redirect, that is the question?
So my site has duplicate content issues because of the index.html and the www and non www version of the site. What's the best way to deal with this without htaccess? Is it a 301 redirect or is it the canonical, or is it both?
Intermediate & Advanced SEO | | bronxpad0 -
301 or What?
Can someone please tell me the 100% correct way to set this up. Would I be right to set up a site this way... type in the browser..."example.com" and it re directs to "www.example.com. or, if i type in "example.com" it goes to example.com. or if I type in "www.example.com" it goes to "example.com"? or, type in "www.example.com" and it goes to "example.com" wouldn't most site link to a "www" version? PS whay isn;t the correct way set up by our HOST.? They should know what is most beneficial? Thanks
Intermediate & Advanced SEO | | SEObleu.com0