Handling of Duplicate Content
-
I just recently signed and joined the moz.com system.
During the initial report for our web site it shows we have lots of duplicate content. The web site is real estate based and we are loading IDX listings from other brokerages into our site.
If though these listings look alike, they are not. Each has their own photos, description and addresses. So why are they appear as duplicates – I would assume that they are all too closely related. Lots for Sale primarily – and it looks like lazy agents have 4 or 5 lots and input the description the same.
Unfortunately for us, part of the IDX agreement is that you cannot pick and choose which listings to load and you cannot change the content. You are either all in or you cannot use the system.
How should one manage duplicate content like this? Or should we ignore it?
Out of 1500+ listings on our web site it shows 40 of them are duplicates.
-
Obviously Dirk is right but again you will lose the opportunity to rank in search engines from the related key phrases and if you have played around with real estate industry before, you will have an idea about how difficult it is to rank and what are the advantages of ranking for that particular term.
In my opinion, duplication on page works like when the page is 60 to 70% identical to another page on the website and this is exactly what is happening in your case. I do agree the fact that you cannot change the descriptions but you can actually add the section on the page that explain more about the property. A custom box where you can include your custom written content.
I agree it’s a lot of work at your end but at the end of the day you will get a chance to rank well for those important key phrases that can offer you great amount of conversions.
Just a thought!
-
Nice idea - I have already started this. I just now have to include it for each listing. Thanks!!
-
You could point a canonical to the original source (in fact that is the way Google prefers it). It's a great solution if it's you who's syndicating the content. However, if you would do that, you would loose any opportunity to get ranked on that content.
Googles view: (source: https://support.google.com/webmasters/answer/66359?hl=en).
"Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results."
The big problem with duplicate content across different domains is that it's up to google to decide which site is going to be displayed. This could be the site which is syndicating the content, but it could also be a site which has the highest authority.
In your case - if possible I would try to enrich the content you syndicate with content from other sources. Examples could be interesting stats on the neighbourhood like avg. age, income, nearby schools, number of house sold & average price...etc or other types of content that might interest potential buyers. This way your content becomes more unique and probably more interesting (and engaging) for your visitors (and for Google)
Hope this helps,
Dirk
-
Pretty much everyone has the same feed. Would it be wise to include the original source. Seeing we are getting the data from REALTOR.ca - point the canonical to where the listing comes from. I am new to this stuff - so I am hoping that I am getting this right.
Thanks T
-
Hi,
This is question which is asked quite often on Moz Q&A. Pages that have a big chunk of source code in common are sometimes considered as duplicated - even if the content is quite different. Recently they did a post on the tech blog on how they identify duplicates (it's quite technical stuff - but still interesting to read - https://moz.com/devblog/near-duplicate-detection/)
If only address & image are different but description is identical - the page will probably be considered as a duplicate by the Moz bot. If it's only for 40 of 1500 listings, I wouldn't worry to much about it, especially because you are unable the content anyway.
I would be more worried if other real estate companies would use the same feed and hence provide exactly the same content on their side, not only the 40 you mention but the full listing.
rgds
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recurring events and duplicate content
Does anyone have tips on how to work in an event system to avoid duplicate content in regards to recurring events? How do I best utilize on-page optimization?
Technical SEO | | megan.helmer0 -
Simple duplicate content query
Hello Community, One of my clients runs a job board website. They are having some new framework installed which will lead to them having to delete all their jobs and re-add them. The same jobs will be re-posted but with a different reference number which in turn with change each URL. I believe this will cause significant duplicate content issues, I just thought I would get a second opinion on best practice for approaching a situation like this. Would a possible solution be to delete jobs gradually and 301 re-direct old URLs to new URLs? Many thanks in advance, Adam
Technical SEO | | SO_UK0 -
Minimising the effects of duplicate content
Hello, We realised that one of our clients, copied a large part of content from our website to his. The normal reaction would be to send a cease and desist letter. Nevertheless this would probably mean loosing a good client. The client dumped the text of several articles (for example:
Technical SEO | | Lvet
http://www.velascolawyers.com/en/property-law/136-the-ley-de-costas-coastal-law.html ) Into the same page:
http://www.freundlinger-partners.com/en/home/faqs-property-law/ I convinced the client to place our authorship tags on this page, but I am wondering if this is enough. What do you think? Cheers
Luca0 -
Duplicate Content
The crawl shows a lot of duplicate content on my site. Most of the urls its showing are categories and tags (wordpress). so what does this mean exactly? categories is too much like other categories? And how do i go about fixing this the best way. thanks
Technical SEO | | vansy0 -
Whats with the backslash in the url adding as duplicate content?
Is this a bug or something that needs to be addressed? If so, just use a redirect?
Technical SEO | | Boogily0 -
Duplicate content, how to solve?
I have about 400 errors about duplicate content on my seomoz dashboard. However I have no idea how to solve this, I have 2 main scenarios of duplication in my site: Scenario 1: http://www.theprinterdepo.com/catalogsearch/advanced/result/?name=64MB+SDRAM+DIMM+MEMORY+MODULE&sku=&price%5Bfrom%5D=&price%5Bto%5D=&category= 3 products with the same title, but different product models, as you can note is has the same price as well. Some printers use a different memory product module. So I just cant delete 2 products. Scenario 2: toners http://www.theprinterdepo.com/brother-high-capacity-black-toner-cartridge-compatible-73 http://www.theprinterdepo.com/brother-high-capacity-black-toner-cartridge-compatible-75 In this scenario, products have a different title but the same price. Again, in this scenario the 2 products are different. Thank you
Technical SEO | | levalencia10 -
Duplicate Content Errors
Ok, old fat client developer new at SEO so I apologize if this is obvious. I have 4 errors in one of my campaigns. two are duplicate content and two are duplicate title. Here is the duplicate title error Rare Currency And Old Paper Money Values and Information.
Technical SEO | | Banknotes
http://www.antiquebanknotes.com/ Rare Currency And Old Paper Money Values and Information.
http://www.antiquebanknotes.com/Default.aspx So, my question is... What do I need to do to make this right? They are the same page. in my page load for default.aspx I have this: this.Title = "Rare Currency And Old Paper Money Values and Information."; And it occurs only once...0 -
Duplicate homepage content
Hi, I recently did a site crawl using seomoz crawl test My homepage seems to have 3 cases of duplicate content.. These are the urls www.example.ie/ www.example..ie/%5B%7E19%7E%5D www.example..ie/index.htm Does anyone have any advise on this? What impact does this have on my seo?
Technical SEO | | Socialdude0