Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain name suffix impact on SEO
-
Hello there,
We are about to launch a new website and were wondering what impact a specific suffix would have from an SEO point of view.
We were thinking about going for a domain which ends in .london as oppose to .com
We are based in London and sell world wide via our website.
We are suggesting www.domain.london as oppose to www.domain.com
I would appreciate your views...
Thanks
-
Hi,
Matt is very rightly said "If you want to sell worldwide, I wouldn't use .london extension" . Apart from that Matt cutts said in 2012
"Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings."
Hope that helps
Thanks
-
To add to Matt's good earlier response, the TLD extension that you use (.com, .net, .info) will have a minimal impact on your ability to rank well and the site's overall SEO. For ranking specific websites in specific countries (and regions like London etc), Google looks at a bunch of more important factors, such as server location, schema, hreflang setup, citations, NAPs and so on.
-
If you want to sell worldwide, I wouldn't use .london extension. This extension specifically tells Google (and buyers) that you are local to London. Sometimes I understand why Aussies or Americans would order from .co.uk but usually only if it's our last choice, honestly. So why would we order from a .london if there's ANY other choice?
You could run a .com or .net as your main domain and then run .london geotargeted to your UK audience. I think it's a mistake to use it globally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
Reverting back to old domain name.
I've recently been asked by a client if I can foresee any issues with reverting back to their original domain name. With the original domain name they had a pretty decent DA for their sector which they have now lost. Although I do appreciate that over time this might come back, the CEO is very keen to switch back to the old domain. They do currently have 301 redirects from the old domain to the new and have implemented rel canonical. As yet they have not notified Google of the change of address using Webmaster Tools. Can anyone forsee any issues with returning back to the old domain name? They have only been using the new domain name for a couple of months which currently has a DA for 1.
Intermediate & Advanced SEO | | Macrofireball0 -
Referring domain issues
Our website (blahblah).org has 32 other domains pointing to it all from the same I.P address. These domains including the one in question, were all purchased by the website owner, who has inadvertently created duplicate content and on most of these domains. Some of these referring domains have 301's, some don't - but it appears they have all been de-indexed by Google. I'm somewhat out of my depth here (most of what I've said above has come from an agency who said we should address this before being slapped by Google). However I need to explain to my line manage the actual issues in more detail and the repercussions - any anyone please offer advice please? I'm happy to use the agency, or another - but would like some second opinions if possible?
Intermediate & Advanced SEO | | LJHopkins0 -
What are the pros & cons of recycling an old domain name?
Hi, Old domain name is about books and book buyback. It had about 1000 pages at one time, been around since 2006, and still shows in Open Site Explorer as 86 links from from 46 domains, PA 43 DA 35, spam score of 4. The 4 evidently relates to low number of internal links and no contact info. The domain name's ownership hasn't changed, but for the last year has either not been up at all or only the homepage in the last couple of months. Now the idea is to maybe re-purpose it for place rating content... no more book content... totally different subject matter. Is this an organic search advantage or would it be better to start fresh with a new domain name? Is Google going to have a harder time seeing it as relevant for a new subject (with good new content) or seeing a new site as important? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
Multiple Domain names pointing at one website
Hello, A collegue has asked if we can buy multiple domain names which contain keywords and point them at our website. Is this good practise or will it be seen as spam? Will these domains actually get ranked? I'm sure I'm not the first person to raise this but can't seem to find any questions and answers about this. Thanks Mark
Intermediate & Advanced SEO | | markc-1971830 -
Does domain WhoIs Privacy affect SEO efforts?
Hi guys, I got a hopefully quick question. I am designing a site currently that is made up of many different domain names as part of a network. I've heard that Google will penalize however is linking is passed back and forth between these domains if the registrant information was the same. I have WhoIS privacy information on all the domains to stop telemarketers and spam as well as (hopefully stop Google from getting suspicious). I'm not doing anything bad or against Google rules but I can see how they might think that if I have a huge network and links are being passed between these. It's a friend of mine who owns like 2000 domains and he wants to put legitimate information on each one and rank them higher, it's an interesting concept but I won't go into to much detail. So my question is basically, does having WhoIS privacy on all these domains, will it affect me in anyway in the SEO process? Will google count the links passing back and forth as legitimate? Or might it get suspicious and think I am spam? Are there ways to see what server it's coming from? Should all these sites be on different servers? Any help is much appreciated!
Intermediate & Advanced SEO | | itechware0
