We lost ranking for our domain what could be reason?

[Sanjayth]

Hello,

From last 5 months our domain  ranking dropped down a lot, main keywords are also dropped, form 1st page to 6 or 7 .
can anyone help to fix this issue ?

Any one can help for this query, Then Please reply.

Thanx, in Advance,

Falguni

[Sanjayth]

Thanx Dan For Your reply

[Sanjayth]

Many thnx for your answer

I will take a look at the post you suggested

[evolvingSEO]

Hi Sanjay

Dirk and Matt have the right idea by pointing out the link profile. This is very likely to be what caused the rank drop. In fact, the site was probably artificially ranking higher than it deserved, and then Google caught up with the bad links and either discounted them or maybe has suppressed rankings.

I would highly recommend cleaning up the link profile. You'll want to contact webmasters and get as many removed as possible. You'll also want to create and submit a disavow file. Greenlane SEO has a wonderful process for this here.

Then moving forward, you'll want to just acquire links naturally and if you do build links, follow some general best practices - and Point Blank SEO has a fantastic list of strategies here.

It's true there are some on site issues like keyword stuffing and site speed - but the ranking drop is most likely due to bad links. Definitely fix the on-site issues as well, but rankings may take some time to improve again while you fix the link profile. I would recommend seeking other short term channels for traffic like PPC, social, referrals etc while improving SEO again.

[DirkC]

Hi,

You might want to check the performance of your pages. As an example I tested your homepage with webpagetest.org (result here: http://www.webpagetest.org/result/150502_9K_HMR/1/details/ ) - it's weight is a whopping 8.375KB & it 47sec to download... - so certainly room for improvement. I would reduce the number of images & compress them. Also check if you really need to load these audiofiles - most users find audio quite annoying & it making your page a lot heavier.

Second thing you might look at is your linkprofile - checking Open Site Explorer shower quite a high number of links coming from linkdirectories. I Sampled a few of them and these were quite low quality.

Hope this helps,

Dirk

[MattAntonino]

Spammy meta keywords tags, excessive overuse & over optimisation for all "water" related terms, high anchor text for "water" as well as spammy link networks.

Better question: why wouldn't you drop in ranking?

You need a complete overhaul, disavow & clean up of onsite.